The Marketing Book Podcast

"Psyched Up: How the Science of Mental Preparation Can Help You Succeed" by Daniel McGinn   Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/Psyched-Up-Daniel-McGinn

"Selling Your Value Proposition: How to Transform Your Business into a Selling Organization" by Cindy Barnes, Helen Blake, and Tamara Howard   Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/selling-value-proposition-cindy-barnes

"BadMen: How Advertising Went From A Minor Annoyance To A Major Menace" by Bob Hoffman Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/badmen-bob-hoffman

"The Tao of Twitter: Changing Your Life and Business One Connection At A Time" by Mark Schaefer   Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/Tao-Twitter-Mark-Schaefer    

"The Perfect Close: The Secret To Closing Sales" by James Muir   Click here to view the show notes https://www.salesartillery.com/marketing-book-podcast/Perfect-Close-James-Muir

"The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth"   by David C. Baker   Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/business-expertise-david-baker

"Smart Marketing for Engineers: An Inbound Marketing Guide to Reaching Technical Audiences" by Rebecca Geier Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/smart-marketing-engineers-rebecca-geier

"UnBranding: 100 Branding Lessons for the Age of Disruption" by Alison Stratten and Scott Scratten   Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/unbranding-alison-stratten

"Your Ad Ignored Here: Cartoons from 15 Years of Marketing, Business, and Doodling in Meetings" by Tom Fishburne   Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/ad-ignored-here-tom-fishburne

"Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive" by Dorie Clark   Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/entrepreneurial-you-dorie-clark

"The New Way to Market for Manufacturing: Innovation That Grows Your Business"   by Bruce McDuffee   Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/New-Way-Market-Manufacturing-Bruce-McDuffee

"Artificial Intelligence for Marketing: Practical Applications" by Jim Sterne   Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/artificial-intelligence-marketing-jim-sterne

"My Adventures in Marketing: The Autobiography of Philip Kotler" by Philip Kotler   Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/adventures-in-marketing-philip-kotler

"The Sales Survival Handbook: Cold Calls, Commissions, and Caffeine Addiction--The Real Truth About Life in Sales"   by Ken Kupchik   Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/Sales-Survival-Handbook-Ken-Kupchik

"Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit" by Joe Pulizzi and Robert Rose   Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/Killing-Marketing-Joe-Pulizzi

"The 4 Billion Dollar Tweet: A Guide For Getting Leaders Off The Social Side lines" by Ryan Holmes   Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/4-Billion-Dollar-Tweet-Ryan-Holmes

"Be Like Amazon: Even a Lemonade Stand Can Do It" by Bryan and Jeffrey Eisenberg with Roy H. Williams   Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/be-like-amazon-bryan-eisenberg

"The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly" by David Meerman Scott   Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/New-Rules-Marketing-PR-David-Meerman-Scott

The Lost Art of Closing: Winning the Ten Commitments That Drive Sales by Anthony Iannarino   Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/lost-art-closing-anthony-iannarino

"The Analytical Marketer: How to Transform Your Marketing Organization" by Adele Sweetwood   Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/The-Analytical-Marketer-Adele-Sweetwood

"Stop Boring Me!: How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv"   by Kathy Klotz-Guest   Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/Stop-Boring-Me-Kathy-Klotz-Guest

Perennial Seller: The Art of Making and Marketing Work that Lasts by Ryan Holiday https://www.salesartillery.com/marketing-book-podcast/Perennial-Seller-Ryan-Holiday Recorded 7/12/2017

"The Ultimate Start-Up Guide: Marketing Lessons, War Stories, and Hard-Won Advice from Leading Venture Capitalists and Angel Investors" by Tom Hogan and Carol Broadbent   Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/ultimate-start-up-guide-tom-hogan

"Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success" by Chad S. White   Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/Email-Marketing-Rules-Chad-White

"Content - The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy"   by Rebecca Lieb   Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/content-atomic-particle-of-marketing-Rebecca-Lieb