Douglas Burdett

The Marketing Book Podcast

Business EN ↓ 579 episodes

Weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing strategist, former artillery officer, Madison Avenue ad man, and stand-up comedian.

Author

Douglas Burdett

Episodes

178 The Creative Curve by Allen Gannett 08.06.2018 46:52

The Creative Curve: How to Develop the Right Idea, at the Right Time by Allen Gannett. Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/the-creative-curve-allen-gannett

177 Ideas, Influence, and Income by Tanya Hall 01.06.2018 49:00

Ideas, Influence, and Income: Write a Book, Build Your Brand, and Lead Your Industry by Tanya Hall. Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/ideas-influence-and-income-tanya-hall

176 Winning at Social Customer Care by Dan Gingiss 25.05.2018 57:25

Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media by Dan Gingiss Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/winning-at-social-customer-care-dan-gingiss

175 Marketing Multiplied by Mike Moore 18.05.2018 48:28

Marketing Multiplied: A Real-World Guide To Channel Marketing For Beginners, Practitioners, And Executives by Peter Thomas and Mike Moore. Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/marketing-multiplied-mike-moore

174 Would You Do That to Your Mother? by Jeanne Bliss 11.05.2018 48:25

Would You Do That to Your Mother?: The "Make Mom Proud" Standard for How to Treat Your Customers by Jeanne Bliss Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/would-you-do-that-to-your-mother-jeanne-bliss

173 Brand Now by Nick Westergaard 04.05.2018 48:22

Brand Now: How to Stand Out in a Crowded, Distracted World by Nick Westergaard Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/brand-now-nick-westergaard

172 Lost and Founder by Rand Fishkin 27.04.2018 51:02

Lost and Founder: A Painfully Honest Field Guide to the Startup World by Rand Fishkin Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/lost-founder-rand-fishkin

171 Inbound Organization by Todd Hockenberry 20.04.2018 52:11

Inbound Organization: How to Build and Strengthen Your Company's Future Using Inbound Principles by Todd Hockenberry and Dan Tyre Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/inbound-organization-todd-hockenberry

170 Close Deals Faster by John Asher 13.04.2018 49:19

Close Deals Faster: The 15 Shortcuts of the Asher Sales Method by John Asher Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/close-deals-faster-john-asher

169 Selling Boldly by Alex Goldfayn 06.04.2018 52:01

Selling Boldly: Applying the New Science of Positive Psychology to Dramatically Increase Your Confidence, Happiness, and Sales by Alex Goldfayn Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/selling-boldly-alex-goldfayn

168 Superconsumers by Eddie Yoon 30.03.2018 52:52

Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth by Eddie Yoon Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/superconsumers-eddie-yoon

167 Never Lose a Customer Again by Joey Coleman 23.03.2018 1:07:15

Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days by Joey Coleman Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/never-lose-customer-again-joey-coleman

166 The Storytelling Edge by Joe Lazauskas 16.03.2018 52:16

The Storytelling Edge: How to Transform Your Business, Stop Screaming Into the Void, and Make People Love You by Joe Lazauskas and Shane Snow Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/story-telling-edge-joe-lazauskas

165 Stop Selling and Start Leading by Deb Calvert 09.03.2018 44:08

Stop Selling and Start Leading: How to Make Extraordinary Sales Happen by Barry Posner, Deb Calvert, and James M. Kouzes Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/stop-selling-start-leading-deb-calvert

164 Sandler Enterprise Selling by Dave Mattson 02.03.2018 49:09

Sandler Enterprise Selling: Winning, Growing, and Retaining Major Accounts by Dave Mattson and Brian Sullivan Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/sandler-enterprise-selling-dave-mattson

163 Shift Ahead by Allen Adamson 23.02.2018 39:54

Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World by Allen Adamson and Joel Steckel Click here for the show notes! https://www.salesartillery.com/marketing-book-podcast/shift-ahead-allen-adamson

162 Do Good by Anne Bahr Thompson 16.02.2018 37:46

Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit by Anne Bahr Thompson Click here for the show notes! https://www.salesartillery.com/marketing-book-podcast/do-good-anne-bahr-thompson

161 Iconic Advantage by Soon Yu 09.02.2018 42:42

Iconic Advantage: Don't Chase the New, Innovate the Old by Soon Yu Click here for the show notes! https://www.salesartillery.com/marketing-book-podcast/iconic-advantage-soon-yu

160 Creating Signature Stories by David Aaker 02.02.2018 37:56

Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires by David Aaker Click here for the show notes! https://www.salesartillery.com/marketing-book-podcast/creating-signature-stories-david-aaker

159 Rise of the Revenue Marketer by Debbie Qaqish 26.01.2018 44:31

Rise of the Revenue Marketer by Debbie Qaqish Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/rise-revenue-marketer-debbie-qaqish

158 80/20 Sales and Marketing by Perry Marshall 19.01.2018 50:58

"80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More" by Perry Marshall Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/80-20-sales-and-marketing-perry-marshall

157 Brand Seduction by Daryl Weber 12.01.2018 43:47

"Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands" by Daryl Weber Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/brand-seduction-daryl-weber

156 Non-Obvious 2018 by Rohit Bhargava 05.01.2018 40:30

"Non-Obvious 2018 Edition: How To Predict Trends and Win The Future" by Rohit Bhargava Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/non-obvious-2018-rohit-bhargava

155 Exactly What to Say by Phil M. Jones 29.12.2017 46:01

"Exactly What to Say: The Magic Words for Influence and Impact" by Phil M. Jones Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/exactly-what-say-phil-jones

154 Giftology by John Ruhlin 22.12.2017 45:50

Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention by John Ruhlin Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/Giftology-John-Ruhlin