Douglas Burdett

The Marketing Book Podcast

Business EN ↓ 579 episodes

Weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing strategist, former artillery officer, Madison Avenue ad man, and stand-up comedian.

Author

Douglas Burdett

Episodes

203 10x Marketing Formula by Garrett Moon 30.11.2018 53:44

10x Marketing Formula: Your Blueprint for Creating 'Competition-Free Content' That Stands Out and Gets Results by Garrett Moon Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/10x-marketing-formula-garrett-moon The dream of content marketing is that it's going to be a magical funnel that drips money into your bank account. Its lure is that it will create an...

202 Master Content Strategy by Pamela Wilson 23.11.2018 52:15

Master Content Strategy: How To Maximize Your Reach and Boost Your Bottom Line Every Time You Hit Publish by Pamela Wilson Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/master-content-strategy-pamela-wilson A masterclass in content marketing strategy for content creators at every stage of the journey — written by a business owner, marketing consultant, an...

201 7 Concepts from 200 Marketing & Sales Books Every Marketer Needs to Know 16.11.2018 40:23

7 Concepts from 200 Marketing & Sales Books Every Marketer Needs to Know by Douglas Burdett Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/7-concepts-200-marketing-sales-books In celebration of the first 200 episodes of The Marketing Book Podcast, I am presenting the audio from a presentation I made recently to the American Marketing Association Triangle C...

200 This is Marketing by Seth Godin 09.11.2018 48:12

This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/this-is-marketing-seth-godin Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countles...

199 Eat Their Lunch by Anthony Iannarino 02.11.2018 49:48

Eat Their Lunch: Winning Customers Away from Your Competition by Anthony Iannarino Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/eat-their-lunch-anthony-iannarino The first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition, from the author of The Only Sales Guide You'll Ever Need and T...

198 Digital Influence by Joel Backaler 26.10.2018 52:30

Digital Influence: Unleash the Power of Influencer Marketing to Accelerate Your Global Business by Joel Backaler Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/digital-influence-joel-backaler

197 Pink Goldfish by Stan Phelps 19.10.2018 47:37

Pink Goldfish: Defy Ordinary, Exploit Imperfection and Captivate Your Customers by Stan Phelps Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/pink-goldfish-stan-phelps

196 Writing to Be Understood by Anne Janzer 12.10.2018 54:07

Writing to Be Understood: What Works and Why by Anne Janzer Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/writing-be-understood-anne-janzer

195 Seven Stories Every Salesperson Must Tell by Mike Adams 05.10.2018 56:05

Seven Stories Every Salesperson Must Tell by Mike Adams Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/seven-stories-every-salesperson-must-tell-mike-adams

194 Talk Triggers by Jay Baer 28.09.2018 55:52

Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth by Jay Baer Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/talk-triggers-jay-baer

193 Bullseye Marketing by Louis Gudema 21.09.2018 50:47

Bullseye Marketing: How to Grow Your Business Faster by Louis Gudema Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/bullseye-marketing-louis-gudema

192 The Convenience Revolution by Shep Hyken 14.09.2018 51:15

"The Convenience Revolution: How to Deliver a Customer Service Experience that Disrupts the Competition and Creates Fierce Loyalty" by Shep Hyken. Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/the-convenience-revolution-shep-hyken

191 Roadmap to Revenue by Kristin Zhivago 07.09.2018 45:27

Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy by Kristin Zhivago Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/roadmap-to-revenue-kristin-zhivago

190 The 4A's of Marketing by Jagdish Sheth 31.08.2018 54:44

"The 4 A's of Marketing: Creating Value for Customer, Company and Society" by Jagdish Sheth and Rajendra Sisodia Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/4-a-marketing-jagdish-sheth

189 Uncopyable by Steve Miller 24.08.2018 53:16

"Uncopyable: How To Create An Unfair Advantage Over Your Competition" by Steve Miller Click here for the show notes! https://www.salesartillery.com/marketing-book-podcast/uncopyable-steve-miller

188 The Go-Giver Influencer by Bob Burg 17.08.2018 56:32

"The Go-Giver Influencer: A Little Story About a Most Persuasive Idea" by Bob Burg and John David Mann. Click here for show notes ! https://www.salesartillery.com/marketing-book-podcast/the-go-giver-influencer-bob-burg

187 Crisis Ready by Melissa Agnes 10.08.2018 59:30

"Crisis Ready: Building an Invincible Brand in an Uncertain World" by Melissa Agnes. Click here for show notes ! https://www.salesartillery.com/marketing-book-podcast/crisis-ready-melissa-agnes

186 The 1-Page Marketing Plan by Allan Dib 03.08.2018 50:34

"The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd" by Allan Dib. Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/1-page-marketing-plan-allan-dib

185 Exactly How to Sell by Phil M. Jones 27.07.2018 53:56

"Exactly How to Sell: The Sales Guide for Non-Sales Professionals" by Phil M. Jones. Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/exactly-how-to-sell-phil-jones

184 Friend of a Friend by David Burkus 20.07.2018 45:29

"Friend of a Friend . . .: Understanding the Hidden Networks That Can Transform Your Life and Your Career" by David Burkus. Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/friend-of-a-friend-david-burkus

183 Shift by Sean Doyle 13.07.2018 50:22

Shift: 19 Practical, Business-Driven Ideas for an Executive in Charge of Marketing but Not Trained for the Task by Sean Doyle. Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/shift-sean-doyle

182 Objections by Jeb Blount 06.07.2018 51:57

Objections: The Ultimate Guide for Mastering The Art and Science of Getting Past No by Jeb Blount. Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/objections-jeb-blount

181 Do It! Marketing by David Newman 29.06.2018 49:12

Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition by David Newman. Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/do-it-marketing-david-newman

180 Story Driven by Bernadette Jiwa 22.06.2018 40:48

Story Driven: You Don't Need To Compete When You Know Who You Are by Bernadette Jiwa. Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/story-driven-bernadette-jiwa

179 The Fun Formula by Joel Comm 15.06.2018 43:14

The Fun Formula: How Curiosity, Risk-Taking, and Serendipity Can Revolutionize How You Work by Joel Comm Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/the-fun-formula-joel-comm