The Marketing Book Podcast

Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing by Will Leach Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/marketing-to-mindstates-will-leach Your nonconscious mind will filter out more than 99 percent of marketing you "see" today. Traditional marketing simply doesn't work in today's complex world. To re...

ICONIC: How Organizations and Leaders Attain, Sustain, and Regain the Highest Level of Distinction by Scott McKain Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/iconic-scott-mckain What if merely "standing out" from your competition isn't enough to take your brand and business to the highest level? How do you become an iconic organization or leader? Being...

The Transparency Sale: How Unexpected Honesty and Understanding the Buying Brain Can Transform Your Results by Todd Caponi Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/transparency-sale-todd-caponi Buyers today have knowledge at their fingertips and most of their information gathering will routinely happen before you even walk through the door or get the...

The Non-Obvious Guide To Small Business Marketing (Without A Big Budget) by Rohit Bhargava Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/small-business-marketing-rohit-bhargava Most business guidebooks treat you like a dummy or an idiot. Not this one. This is a short and easy-to-read guidebook filled with useful, no bullshit, only-what-you-need-to-know, i...

SPEAR Selling: The ultimate Account-Based Sales guide for the modern digital sales professional by Jamie Shanks Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/spear-selling-jamie-shanks The ultimate Account-based Sales guide for the modern, digital seller. SPEAR Selling is the battle-tested process for both sales leaders and sales professionals to leverage...

Smash the Funnel: The Cyclonic Buyer Journey--A New Map for Sustainable, Repeatable, Predictable Revenue Generation by Mike Lieberman Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/smash-funnel-mike-lieberman Your Sales Funnel Has a Fatal Flaw The sales funnel was invented over a century ago. No wonder it's not working like it used to! How can you drive co...

The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value by Peter Fader and Sarah Toms Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/customer-centricity-playbook-peter-fader How did global gaming company Electronic Arts go from being named "Worst Company in America" to clearing a billion dollars in profit? They disc...

Conversational Marketing: How the World's Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too) by David Cancel and Dave Gerhardt Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/conversational-marketing-david-cancel Real-time conversations turn leads into customers Conversational Marketing is the definitive guide to generat...

Clarity Wins: Get Heard. Get Referred by Steve Woodruff Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/clarity-wins-steve-woodruff In a world filled with noise and distraction, the secret weapon any business can use to break through is CLARITY. Clarity of strategy (leading to focused direction), and clarity of messaging (leading to sales and referrals). Cl...

Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It by Tien Tzuo Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/subscribed-tien-tzuo Subscription companies are growing nine times faster than the S&P 500. Why? Because unlike product companies, subscription companies know their customers. A happy subscriber base is...

Smarketing: How to Achieve Competitive Advantage through Blended Sales and Marketing by Tim Hughes Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/smarketing-tim-hughes Since the earliest days of 'modern' marketing and sales, the departments that ran these key functions have been separate empires. They have different leaders, different budgets, and differen...

Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites by Dr. Karl Blanks and Ben Jesson Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/making-websites-win-dr-karl-blanks-ben-jesson Most websites lose. Almost all of them. Many never make a profit. Like chocolate teapots, they look nice but flop as so...

Questions that Sell: The Powerful Process for Discovering What Your Customer Really Wants by Paul Cherry https://www.salesartillery.com/marketing-book-podcast/questions-that-sell-paul-cherry Recorded 1/25/2019

Wise Guy: Lessons From A Life by Guy Kawasaki Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/wise-guy-guy-kawasaki Silicon Valley icon and bestselling author Guy Kawasaki shares the unlikely stories of his life and the lessons we can draw from them. Guy Kawasaki has been a fixture in the tech world since he was part of Apple's original Macintosh team in th...

Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work by Jay Acunzo Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/break-the-wheel-jay-acunzo Our world is flooded by advice, ideas, and experts, but we shouldn't make decisions based on "best practices." Instead, we should do what works best for us, building careers and compani...

Marketing Rebellion: The Most Human Company Wins by Mark Schaefer Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/marketing-rebellion-mark-schaefer MARKETING REIMAGINED Are you overwhelmed by the breathtaking rate of change in the business world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of digital marketing...

Marketing Flexology: How to Outsmart Change and Future-Proof Your Career by Engelina Jaspers Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/marketing-flexology-engelina-jaspers Riding the reinvention rollercoaster--with its ups and downs, unexpected twists and turns, and blood-curdling screams--is a choice, but not a requirement. A management change, new c...

Laughing @ Advertising by Bob Hoffman Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/laughing-at-advertising-bob-hoffman In Laughing@Advertising Bob Hoffman has collected his most irresponsible and inappropriate blog posts, essays, and cave drawings. You might say it's 200 pages of insults, wise cracks, cheap shots, and dirty words. In other words, fun for...

Malcolm McDonald on Value Propositions: How to Develop Them, How to Quantify Them by Malcolm McDonald Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/malcolm-mcdonald-on-value-propositions-malcolm-mcdonald A value proposition is an innovation or feature that clarifies a company's core purpose and identity. In the same way profit lies at the heart of every b...

Making Channel Sales Work: Ten Tools To Create A World-class Third-party Selling Program by Marcus Cauchi Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/making-channel-sales-work-marcus-cauchi Create a World-Class Third-Party Selling Program! A concise and structured approach to third-party sales management that blends many of the tools and the rigor of Sa...

Non-Obvious 2019: How To Predict Trends And Win The Future by Rohit Bhargava Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/non-obvious-2019-rohit-bhargava What secrets can a 400-year-old Turkish cymbal maker and an Icelandic hot tub etiquette video teach you about the power of storytelling? How do Michelin-ranked food stalls in Singapore and the decline o...

The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime by Christophe Morin Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/the-persuasion-code-christophe-morin Capture, convince, and close—scientifically Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages tha...

Video Marketing Strategy: Harness the Power of Online Video to Drive Brand Growth by Jon Mowat Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/video-marketing-strategy-jon-mowat Video is the single most effective tool that marketers have to raise brand awareness, increase sales, drive website traffic and deliver ROI on marketing budgets. Driven by consumer...

Effective Sales Enablement: Achieve Sales Growth Through Collaborative Sales And Marketing by Pam Didner Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/effective-sales-enablement-pam-didner Sales enablement is a way of increasing sales results, revenue, profitability, and productivity by creating integrated content, training and coaching for the sales func...

Sales Differentiation: 19 Powerful Strategies to Win More Deals at the Prices You Want by Lee Salz Click here to view the show notes!   https://www.salesartillery.com/marketing-book-podcast/sales-differentiation-lee-salz "If we don't drop our price, we will lose the deal." That's the desperate cry from salespeople as they try to win deals in competitive marketplaces. While the easy answer is to lo...