The Marketing Book Podcast

The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your Business by John Jantsch Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/self-reliant-entrepreneur-john-jantsch   A guide for creating a deeper relationship with the entrepreneurial journey The Self-Reliant Entrepreneur  offers overworked and harried entrepreneurs, and anyone who t...

Loserthink: How Untrained Brains Are Ruining America by Scott Adams Click here for show notes! www.salesartillery.com/marketing-book-podcast/loserthink-scott-adams From the creator of  Dilbert  and author of  Win Bigly , a guide to spotting and avoiding loserthink: sneaky mental habits trapping victims in their own bubbles of reality. If you've been on social media lately, or turned on your TV, yo...

3 Big Ideas from 250 Books For Every Marketer Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/3-big-ideas-250-books-every-marketer In celebration of the first 250 episodes of The Marketing Book Podcast, for this week's episode , I am presenting the audio from a presentation I made recently to the American Marketing Association Chapter in Birmingham, Alabama : "3 Bi...

Mean People Suck: How Empathy Leads to Bigger Profits and a Better Life by Michael Brenner Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/mean-people-suck-michael-brenner Are you happy? Like your job?  Most people report low engagement and enthusiasm in their careers. And point their finger at a negative work culture, a mean boss… co-worker… or customer.  Mean peo...

Get the Meeting!: An Illustrative Contact Marketing Playbook by Stu Heinecke Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/get-meeting-stu-heinecke What's the one critical networking skill that can make or break your career? Your ability to  Get the Meeting!   Hall-of-Fame-nominated marketer and  Wall Street Journal  cartoonist Stu Heinecke's innovative concept o...

StrategyMan vs. the Anti-Strategy Squad: Using Strategic Thinking to Defeat Bad Strategy and Save Your Plan by Rich Horwath Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/strategyman-rich-horwath MEDAL WINNER: AXIOM BUSINESS BOOK AWARDS From the  New York Times  bestselling author on strategy All over the world, strategies are dying. Thousands of businesses face b...

Hello, My Name Is Awesome: How to Create Brand Names That Stick by Alexandra Watkins Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/hello-my-name-awesome-alexandra-watkins Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scra...

The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning by William Ammerman Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/invisible-brand-william-ammerman   Marketers are harnessing the enormous power of AI to drive unprecedented results    The world of marketing is undergoing major change. Sophisticated algorithms can test billion...

Marketing to the Entitled Consumer by Dave Frankland Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/marketing-entitled-consumer-dave-frankland TODAY'S CONSUMERS WANT EVERYTHING. YOU SHOULD GIVE IT TO THEM. Marketers face a paradox. Consumers expect your brand to know everything about them-who they are, what they want, and why-and to deliver it at the exact moment...

Indistractable: How to Control Your Attention and Choose Your Life by Nir Eyal Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/indistractable-nir-eyal   You sit down at your desk to work on an important project, but a notification on your phone interrupts your morning. Later, as you're about to get back to work, a colleague taps you on the shoulder to chat. At home...

The Innovation Mandate: The Growth Secrets of the Best Organizations in the World by Nicholas Webb Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/innovation-mandate-nicholas-webb In this constantly shifting world, companies must innovate if they want to survive. In clear language, The Innovation Mandate shows leaders a step-by-step process to continually generate...

The Science of Customer Connections: Manage Your Message to Grow Your Business by Jim Karrh Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/science-customer-connections-jim-karrh Engaging, practical, and immediately useful for any business and its messengers on how to talk about their business and connect with their customers. The vast majority of word of mouth hap...

Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business by Tiffani Bova Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/growth-iq-tiffani-bova A  WALL STREET JOURNAL  BESTSELLER Do you know the best way to drive your company's growth? If not, it's time to boost your Growth IQ. Trying to find the one right move that will improve your business'...

Flip the Script: Getting People to Think Your Idea Is Their Idea by Oren Klaff Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/flip-script-oren-klaff THE BESTSELLING AUTHOR OF  PITCH ANYTHING  IS BACK TO FLIP YOUR ENTIRE APPROACH TO PERSUASION. Is there anything worse than a high-pressure salesperson pushing you to say "yes" (then sign on the dotted line) before yo...

Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience by Ethan Beute and Stephen Pacinelli Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/rehumanize-your-business-ethan-beute Accelerate sales and improve customer experience Every day, most working professionals entrust their most important messages to a form of communicatio...

Nincompoopery: Why Your Customers Hate You--and How to Fix It by John Brandt Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/nincompoopery-john-brandt Find and kill the corporate stupidity that drives customers crazy. CEO and award-winning business writer John R. Brandt offers concrete examples of how any organization--large or small, and regardless of industry--ca...

FRICTION―The Untapped Force That Can Be Your Most Powerful Advantage by Roger Dooley Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/friction-roger-dooley In 2016, $4.6 trillion of merchandise was left in abandoned e-commerce shopping carts.    Every year, the U.S. economy loses $3 trillion dollars in productivity due to excess bureaucracy.    Red tape and over-com...

From Impossible to Inevitable: How SaaS and Other Hyper-Growth Companies Create Predictable Revenue 2nd Edition by Aaron Ross and Jason Lemkin  Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/impossible-inevitable-2nd-edition-aaron-ross Break your revenue records with Silicon Valley's "growth bible" " This book makes very clear how to get to hyper-growth and the wo...

Leadership in Focus: Bringing Out Your Best on Camera by Vern Oakley Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/leadership-focus-vern-oakley If a message feels important enough for video, it's likely because you want to move the audience to action potential investors to take a stake in your company, current employees to embrace a new initiative, prospective em...

Fire Them Now: The 7 Lies Digital Marketers Sell...And the Truth about Political Strategies that Help Businesses Win by Phillip Stutts Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/fire-them-now-phillip-stutts Your digital marketing firm is failing your business, not delivering on the kind of passion, commitment, and innovation they promised. To ensure that you'r...

The Art and Skill of Sales Psychology: Why Buyers and Sellers Do What They Do by Brad McDonald Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/art-skill-sales-psychology-brad-mcdonald The ART AND SKILL OF SALES PSYCHOLOGY lays out, in accessible terms that any sales professional can understand, how to identify and learn from the psychological motivators that cause...

F#ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue & Relationships by Randy Frisch Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/fck-content-marketing-randy-frisch F#ck Content Marketing isn't a book for content marketers. Instead, it's for everyone in the organization who needs better context and direction for how to drive demand, reven...

Gap Selling: Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price by Keenan Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/gap-selling-by-keenan People don't buy from people they like. No! Your buyer doesn't care about you  or  your product or service....

The Referral Engine by John Jantsch   Click here for the show notes! https://www.salesartillery.com/marketing-book-podcast/the-referral-engine-john-jantsch The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth re...

Why Customers Leave (and How to Win Them Back) by David Avrin Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/why-customers-leave-david-avrin Discover the 24 reasons people are leaving you for competitors and how to win them back. In Why Customers Leave, popular customer experience and marketing speaker David Avrin makes a compelling case for customer exper...