The Marketing Book Podcast

(A hopefully short-lived series that will be airing in addition to the weekly Marketing Book Podcast interviews)   Click here for show notes ! https://www.salesartillery.com/authors-quarantine-cocktails/joe-pulizzi

Sizing People Up: A Veteran FBI Agent's User Manual for Behavior Prediction by Robin Dreeke Click here for the show notes https://www.salesartillery.com/marketing-book-podcast/sizing-people-up-robin-dreeke A former FBI agent shares his simple but powerful toolkit for assessing who you can trust - and who you can't. After two decades as a behavior analyst in the FBI, Robin Dreeke knows a thing or t...

Phillip Stutts: Authors in Quarantine Getting Cocktails (A hopefully short-lived series that will be airing in addition to the weekly Marketing Book Podcast interviews) Click here for show notes!   https://www.salesartillery.com/authors-quarantine-cocktails/phillip-stutts

David Meerman Scott: Authors in Quarantine Getting Cocktails (A hopefully short-lived series that will be airing in addition to the weekly Marketing Book Podcast interviews) Click here for show notes ! https://www.salesartillery.com/authors-quarantine-cocktails/david-meerman-scott

Scott McKain - Authors in Quarantine Getting Cocktails (A hopefully short-lived series that will be airing in addition to the weekly Marketing Book Podcast interviews) Click here for show notes ! https://www.salesartillery.com/authors-quarantine-cocktails/scott-mckain

"Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media" by Matthew Sweezey Click here for show notes  https://www.salesartillery.com/marketing-book-podcast/context-marketing-revolution-matthew-sweezey In a world of limitless media noise, how can businesses break through to customers? Context. We are in the midst of a massive media revolution. For the first time in histo...

Think. Do. Say.: How to Seize Attention and Build Trust in a Busy, Busy World by Ron Tite Click here for show notes https://www.salesartillery.com/marketing-book-podcast/think-do-say-ron-tite Cut the jargon. Build a purpose. Get real. People today are inundated with non-stop content, broken promises, endless product extensions - and pressure from articles titled "The Seven Things That Successful P...

Create Togetherness: Transform Sales and Marketing to Exceed Modern Buyers' Expectations and Increase Revenue by Jeff Davis Click here for the show notes https://www.salesartillery.com/marketing-book-podcast/create-togetherness-jeff-davis A strategic roadmap for B2B leaders ready to take on the challenge of aligning their sales and marketing teams to win the business of modern buyers.  Create Toge...

"The Iconist: The Art and Science of Standing Out" by Jamie Mustard Click here for the show notes https://www.salesartillery.com/marketing-book-podcast/iconist-jamie-mustard Why do we immediately recognize art by Van Gogh and Warhol? What does Beethoven share with Rage Against the Machine and Madonna? What makes us remember the words of Churchill and King (and Domino's Pizza, for that matter)?   W...

The Catalyst: How to Change Anyone's Mind By Jonah Berger Click here for show notes https://www.salesartillery.com/marketing-book-podcast/the-catalyst-jonah-berger Everyone has something they want to change. Marketers want to change their customers' minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often...

Content-Based Networking: How to Instantly Connect with Anyone You Want to Know by James Carbary Click here for the show notes https://www.salesartillery.com/marketing-book-podcast/content-based-networking-james-carbary There's a reason everyone says  "it's not what you know, it's who you know."  If you're striving to reach ambitious goals, it's impossible without the right relationships. So how d...

Same Side Sellin: How Integrity and Collaboration Drive Extraordinary Results for Sellers and Buyers by Ian Altman & Jack Quarles Click here for the show notes https://www.salesartillery.com/marketing-book-podcast/same-side-selling-ian-altman Are you tired of playing games with your customers? The most widely used metaphors in sales are those related to sports, battle, or games. The challenge with...

The Seventh Level: Transform Your Business Through Meaningful Engagement With Your Customers And Employees by Amanda Slavin Click here for the show notes https://www.salesartillery.com/marketing-book-podcast/seventh-level-amanda-slavin While instant communication is now easier than ever, people's attention is spread thin, the time has never been more valuable, and disengagement in both customers a...

 Sales Truth: Debunk the Myths. Apply Powerful Principles. Win More New Sales. by Mike Weinberg  Click here for the show notes https://www.salesartillery.com/marketing-book-podcast/sales-truth-mike-weinberg     A blunt wake-up call to salespeople and sales leaders that debunks the myths of the latest miracle solutions and refocuses your sales strategy on a proven approach that will drive the resul...

Performance Partnerships: The Checkered Past, Changing Present & Exciting Future of Affiliate Marketing by Robert Glazer Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/performance-partnerships-robert-glazer The term affiliate marketing has been misunderstood and underestimated since its inception. At its core, affiliate marketing represents something overwhelmingl...

Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by Rory Sutherland Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/alchemy-rory-sutherland   HOW DOES MAGIC HAPPEN?   The Ogilvy advertising legend—"one of the leading minds in the world of branding" (NPR)—explores the art and science of  conjuring irresistible products and id...

The Will to Die: A Novel of Suspense by Joe Pulizzi Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/will-die-joe-pulizzi Mysterious deaths, countless lies, and a shocking conspiracy.   The Will to Die  is everything fans are looking for...and more. "A thoroughly modern thriller that sucks you in and holds you tight, The Will to Die is a roller coaster ride from beg...

Fanocracy: Turning Fans into Customers and Customers into Fans by David Meerman Scott and Reiko Scott Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/fanocracy-david-meerman-scott From the bestselling author of  New Rules of Marketing & PR , a bold guide to converting customer passion into marketing power.   How do some brands attract word-of-mouth buzz and radical...

Non-Obvious Megatrends: How to See What Others Miss and Predict the Future by Rohit Bhargava Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/non-obvious-megatrends-rohit-bhargava ALL NEW 10th EDITION OF THE WSJ BESTSELLER! FEATURING 10 BOLD NEW TREND PREDICTIONS WINNER OF 9 INTERNATIONAL BOOK AWARDS Introducing the highly awaited tenth edition of the Wall Street Jo...

Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits by Claire Diaz-Ortiz Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/social-media-success-every-brand-claire-diaz-ortiz Most business owners are blindly guessing at their social media strategy, and it's costing them time and money. Based on Donald Miller's bestselling boo...

They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, Revised & Updated 2nd Edition by Marcus Sheridan Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/they-ask-you-answer-2nd-edition-marcus-sheridan The revolutionary guide that challenged businesses around the world to stop selling to their buyers and star...

The 3-Minute Rule: Say Less to Get More from Any Pitch or Presentation by Brant Pinvidic Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/3-minute-rule-brant-pinvidic Want to deliver a pitch or presentation that grabs your audience's ever-shrinking attention span? Ditch the colorful slides and catchy language. And follow one simple rule: Convey only what needs to be...

LESSONS: Essays to Help You Embrace the Chaos by Mark Schaefer Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/lessons-mark-schaefer This collection of essays from futurist and thought leader Mark Schaefer explores the intersection of technology, business, and the human condition. Through 32 very honest, provocative, and prescient articles, Mark lays bare the unvar...

The 10 Stories Great Leaders Tell by Paul Smith Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/10-stories-great-leaders-tell-paul-smith NOW AN OWL (Outstanding Work of Literature) Leadership Award Winner! Every great leader is a great storyteller. As a manager, CEO, or team leader, how can you innovatively engage your employees so that they understand where your o...

Beyond Product by Jill Soley and Todd Wilms Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/beyond-product-jill-soley Most startups fail, even the ones with great products. 

It's the Golden Age of the entrepreneur. Hundreds of thousands of new businesses are started in the US alone every year. A plethora of tools and platforms make it easy to bring new apps and se...