The Marketing Blender Show

AI SEO tools change every six months — but what actually moves your rankings in 2026 has nothing to do with which tool you pick. 🤖 In this episode, Hudson Labno and Ramsey Sanchez break down what's really driving AI search visibility for B2B brands right now: trust signals, authority, and the dangerous habit of letting AI write your website copy from start to finish. They dig into why AI defaults...

Losing an employee doesn't just cost you a paycheck — it can cost your business hundreds of thousands of dollars. 💸 In this episode of The Marketing Blender Show, Dacia Coffey sits down with Mark Mitford, CEO of HR Catalyst and author of People Are Your Profit, to break down why people strategy is one of the most overlooked profit levers in small and mid-market businesses. Mark spent over 24 year...

Ever feel like your marketing just... stopped working? 📉 No obvious reason, no algorithm update, nothing changed — it just slowed down. In this episode of The Marketing Blender Show, Dacia Coffey sits down with fractional CMO Nicole Dotson (Nashville-based revenue engine expert and self-proclaimed data-meets-storytelling paradox) to unpack exactly why this happens — and what to do about it. Nicol...

Most companies have core values on the wall. Very few actually live them — and the gap between the two is costing them more than they know. In this episode of The Marketing Blender Show, Dacia Coffey sits down with Brooke Rosolino, founder of N'Good Company, to unpack what actually drives company culture — and why it has nothing to do with a poster in the break room. Brooke has shaped culture from...

Most B2B marketing teams are being measured on the wrong things — and CEOs are still treating marketing like a line item instead of a growth engine. That changes today. In this episode of The Marketing Blender Show, Dacia Coffey is joined by Cate Hollowitsch — fractional CMO, former COO, and private equity veteran — for a wide-open Q&A covering the questions B2B marketers are actually wrestlin...

AI isn't just changing what we do — it's reshaping who does what, and whether your team can survive the shift. In this episode of The Marketing Blender Show, host Dacia Coffey sits down with fractional CMO and organizational strategist Stacey Force for a wide-ranging conversation on what AI really means for workplace culture, team performance, and the future of leadership. Spoiler: the middle mana...

Most B2B companies think they need a brand. What they actually need — and what they're asking for — are two very different things. In this episode of The Marketing Blender Show, Dacia Coffey sits down with Eric Venegas — creative director, entrepreneur, and adjunct professor at East Texas A&M University — to unpack one of the most misunderstood concepts in marketing: the difference between you...

Planning a B2B event isn’t just about logistics—it’s about creating memorable experiences that build trust, deepen relationships, and drive real ROI. In this episode of The Marketing Blender Show, Ryan Heath and Lisa Albert break down exactly how to execute customer experience events that actually move the needle. From defining the right audience to designing “wow” moments your attendees will neve...

What if your next B2B event isn’t just an expense—but a long-term trust builder that drives real business growth? In this episode of The Marketing Blender Show, Ryan Heath and Lisa Albert sit down to unpack the real why behind client events—from large-scale summits to intimate dinners. They explore how experiential marketing strengthens your brand, deepens customer relationships, and creates the k...

What is it really like to run a business with your spouse? In this candid episode of The Marketing Blender Show, Dacia Coffey sits down with her husband and business partner, Kyle Coffey, to unpack the unfiltered truth behind building multiple businesses together. From scaling an oil & gas operation to launching a successful B2B marketing agency, they’ve experienced the highs, the chaos, and e...

If you don’t figure out Amazon, Amazon will figure you out. That’s the reality every modern B2B and manufacturing brand faces in today’s e-commerce landscape. In this episode of The Marketing Blender Show, Dacia Coffey sits down with Ryan McConnell, President of Ventamatic, to break down what it really takes to grow a U.S. manufacturing brand in a global, digital-first economy. From navigating Ama...

What does real B2B product innovation actually look like inside a long-standing U.S. manufacturing company? In this episode of The Marketing Blender Show, Dacia Coffey sits down with Ryan McConnell, President of Matic and the manufacturer behind the Maxx Air and QAire brands, to talk about what it takes to stay relevant, competitive, and customer-focused in today’s market. From 75+ years of manufa...

Most B2B marketing—especially in manufacturing—focuses too much on the product and not enough on the people behind the purchase. In this episode of The Marketing Blender Show, host Dacia Coffey breaks down tactical marketing strategies that manufacturing companies can use right now to build stronger brands, create real connection, and drive scalable growth. The truth? Humans don’t buy specs. They...

Manufacturing marketing in 2026 can’t be “post and pray.” If your message is still product-first, quality-first, or service-first, your competitors are saying the exact same thing — and the advantage disappears fast. In this episode of The Marketing Blender Show, Dacia Coffey breaks down how great manufacturers build pipeline by treating marketing like a system: engineered influence that drives re...

What should brands do when controversy hits — or worse, when they create it? In this episode of The Marketing Blender Show, Sa Maria Boyd and Kylie Scarborough break down how major brands handled (and sometimes mishandled) high-visibility social media moments — from Duolingo’s AI-first backlash to American Eagle’s campaign controversy, Cracker Barrel’s rebrand reversal, and Southwest Airlines’ pol...

We’re officially in a digital marketing arms race — and most brands are walking away with black eyes. Paid search costs are volatile. Competition is brutal. AI is changing how buyers search. And suddenly, the old playbook of “just run more ads” isn’t working like it used to. So what the hell is actually going on? In this episode of The Marketing Blender Show, Dacia Coffey and Sina Azmoudeh unpack:...

AI search is changing how buyers find you—but here’s the truth: AI SEO isn’t a replacement for traditional SEO… it’s an extension of it. In this special episode of The Marketing Blender Show, Hudson Lab and Ramsey Sanchez break down what B2B leaders need to know right now to rank in AI-driven search (ChatGPT, Google AI Overviews, AI Mode) while still winning the fundamentals of Google. You’ll lear...

Why is B2B marketing so bad at writing hooks and what can we do about it? In this episode of The Marketing Blender Show, Dacia Coffey breaks down why so much B2B content gets ignored and how to make your marketing magnetic instead. If your emails aren’t getting opened, your videos aren’t getting watched, or your content feels smart-but-boring, this conversation is for you. Dacia challenges B2B mar...

Marketing is changing fast and not every trend is worth your attention. In this episode, we bring together multiple marketing leaders to share their 2026 marketing predictions, breaking down what’s coming next, what’s overhyped, and where teams should actually focus their time and budget. From AI and automation to content, attribution, brand, and buyer behavior, this conversation cuts through the...

Unlock some of the most compelling B2B campaign examples and discover how to apply them inside your own marketing engine. In this episode of The Marketing Blender Show, Dacia Coffey breaks down real campaigns from GE, Toast, Amazon, Adobe, and more, showing how smart B2B brands win attention, create engagement, and drive trackable ROI. From top-of-funnel storytelling to middle-of-funnel nurturing...

Tired of B2B marketing that sounds like a dry manual? In this episode of The Marketing Blender Show, hosts Dacia Coffey and Ryan Heath show you how to swap jargon for irresistible narratives that win clients and close deals.   Learn the art and science of storytelling in B2B marketing to transform your brand from forgettable to essential.   The Deep Dive - Your business has a story, and it's your...

Is your company culture a secret weapon or a hidden liability?  Join us for this insightful episode of The Marketing Blender Show, where host Dacia Coffey sits down with Leshawnda Larkin, a fractional Chief Marketing Officer and marketing strategy expert with a robust background in B2C and B2B marketing. In the B2B world, culture is the often underutilized engine of growth. LaShanda shares her ext...

Want to know the secret to sustainable growth on social media in 2025? It's not buying followers, chasing viral fads, or relying on short-term gimmicks. It's AUTHENTICITY. In this episode of The Marketing Blender Show, Dacia Coffey sits down with Hudson Labno, a tech news creator who grew his social media following to over 100,000 with a genuine approach. They dive deep into: -The pitfalls of "fak...

In this episode of The Marketing Blender Show, host Dacia Coffey sits down with fractional CMO Lisa Albert to reveal why leading businesses are shifting from the traditional marketing funnel to a holistic flywheel approach. Discover how to break down silos, achieve cross-team alignment, and use key metrics like gross revenue retention (GRR) and customer lifetime value (LTV) to drive sustainable gr...

Ready to stop guessing and start growing? In this episode of The Marketing Blender Show, Dacia Coffey reveals the three essential systems you need for predictable, sustainable, and exciting business growth. Learn how to build a powerful lead generation system with multiple sources, a high-converting lead conversion system, and a lifetime customer value system to keep your business thriving. Tune i...