The Marketing Blender Show

In this episode of The Marketing Blender Show, hosts Dacia Coffey and Samaria Boyd dive deep into how B2B companies can use social media to grow brand awareness, build trust, and generate leads. They break down what it takes to succeed on platforms like LinkedIn, Facebook, Instagram, TikTok, Pinterest, and YouTube—from creating educational content and showing off your company culture to leveraging...

In this episode of The Marketing Blender Show, hosts Dacia Coffey and Ramsey Sanchez are diving deep into B2B lead generation. Are you tired of buying lead lists that go nowhere? Dacia and Ramsey are breaking down why that's a losing game and how to build a resilient, multi-source lead generation system that actually works. You'll learn: - The biggest mistakes businesses make with lead generation....

Fed up with your endless B2B marketing to-do list? You're not alone. In this episode of The Marketing Blender, join hosts Dacia Coffey and Daisy McCarty as they tackle the overwhelm head-on. They'll show you how to break free from the "tyranny of the to-do list" and reclaim your time with actionable strategies. Inside this episode: 1. Strategy and Prioritization: Learn how to focus on what truly m...

Should CEOs be on social media? Yes—and we'll show you how. Join Dacia Coffey and Sina Azmoudeh on The Marketing Blender Show as they provide a complete guide to social media for CEOs. You'll get 10 specific ideas to kickstart your content, along with the critical dos and don'ts for building an authentic and powerful online presence. Learn how to use social media to boost your brand and your busin...

A great CEO can run a company, but a great CSO helps it see the future. Join Dacia Coffey on this episode of The Marketing Blender Show as she explores the crucial differences between a CEO (Chief Executive Officer) and a CSO (Chief Strategy Officer). Dacia dives into the responsibilities of a CSO and shares practical ways to bring a strategic, long-term approach to your business. Learn how to cre...

Ready to turn your reputation into your superpower? In this episode of The Marketing Blender Show, Dacia Coffey dives deep into the world of personal branding. Discover how to build an authentic brand using tools like colors, dress style, and the right social media platforms. Dacia shares her own journey and explains why understanding how others perceive you is more important than just self-identi...

Are you feeling frustrated, burned out, or even considering leaving your marketing job? You’re not alone. In this episode of The Marketing Blender Show, host Dacia Coffey uncovers why so many B2B marketers are quitting at record rates—and what you can do about it. Dacia takes a deep dive into the root causes of marketing burnout, from overly tactical roles and unrealistic expectations to a lack of...

Is your marketing content getting lost in the digital noise? 📉 In the latest episode of The Marketing Blender Show, hosts Dacia Coffey and fractional CMO Crystal Jones dive deep into the growing chasm between what marketers want to publish and what algorithms actually show. Discover how AI is reshaping content creation, the rise of AI-generated content, and why authenticity and genuine human conn...

Ever wonder how to truly bridge the gap between your B2B marketing efforts and the bottom line? In this episode of The Marketing Blender Show, Dacia Coffey and Crystal Jones reveal the crucial link between business finances and marketing plans! Discover how understanding average deal size can become your secret weapon for aligning with the finance team, driving revenue, and boosting growth. Crysta...

Ever wonder what B2B marketers can learn from their B2C counterparts? In this episode of The Marketing Blender Show, host Dacia Coffey reveals three game-changing lessons that will transform your B2B strategy! We're diving deep into the power of familiarity & consistency, harnessing emotional decision-making, and mastering visual communication. Dacia also unpacks critical nuances like customer...

Feeling frustrated by the constant churn in your B2B marketing and sales teams? We get it. 👋 On this episode of The Marketing Blender, Dacia Coffey and Ryan Heath share their expert strategies to finally build a stable, high-performing team for "High ROI Hiring." Discover the secret to identifying individuals with raw intelligence and talent (even without extensive experience!), the crucial diffe...

Welcome to the Marketing Blender Show! In this episode, host Dacia explores the intriguing topic of faith-based marketing. Dacia discusses what faith-based marketing entails, its importance, and the potential impact on an organization’s revenue and reputation. The episode delves into important data about consumer beliefs in the U.S., the role of faith in marketing strategies, and offers personal i...

Unlock your marketing potential! In this episode of The Marketing Blender Show, Dacia Coffey, Sa Maria Boyd, and Ramsey Sanchez from Marketing Blender pull back the curtain on the marketing audit process. Discover why a fresh, market-centric look at your marketing is crucial. We'll break down what a marketing audit entails, from assessing messaging and positioning to competitor comparisons. Plus,...

In this episode of The Marketing Blender Show, host Dacia Coffey tackles one of the biggest challenges for B2B marketers: calculating genuine ROI. She introduces her unique "Three R" methodology – Revenue, Reputation, and Resilience – to effectively measure marketing's true impact. Dacia reveals how marketing ROI is deeply connected to servant leadership, team culture, and your overall growth stra...

Is your B2B social media truly working for you? 🤔  In this must-watch episode of The Marketing Blender Show, Dacia Coffey and Sa Maria Boyd tackle the vital role of social media in B2B marketing. They break down the essentials of consistency, authenticity, and strategic engagement. Sa Maria Boyd brings her extensive experience to the table, detailing how to conduct a social media audit that uncov...

In a competitive market, what separates a stagnant manufacturing business from a thriving one? In this episode of The Marketing Blender Show, host Daisy McCarty is joined by Trey Thompson, President of Star Industries, for a masterclass in optimizing manufacturing for significant revenue growth. With over 25 years of industry experience, Trey Thompson pulls back the curtain on the strategies that...

Ready to transform your manufacturing workplace? On the latest episode of The Marketing Blender Show, host Daisy McCarty and special guest Star Industries President, Trey Thompson reveal the essential elements for cultivating a thriving company culture and building high-performing teams. Join them as they explore how to embed culture so it resonates with every employee, the critical role of defini...

Launching a B2B product and want to nail your go-to-market strategy? 🎯  This week on The Marketing Blender Show, Dacia Coffey and the incredibly experienced Mellora Moore (with 30+ years in product development!) break down the critical elements you need for success. Learn why deep MarketResearch and thorough DiscoveryPhases are non-negotiable, and how to build a BusinessStrategy that truly resona...

Struggling to connect your B2B marketing efforts to actual revenue? 🤔 Feeling overwhelmed by your tech stack? You're not alone! In this episode of The Marketing Blender Show, host Dacia Coffey welcomes digital marketing and lead generation specialist Ramsey Sanchez to unlock the secrets of data-driven B2B marketing success! Stop guessing and start strategizing. Discover how to: ✅ Align your enti...

Howdy Welcome back to The (Award Winning 😉) Marketing Blender Show!👋  Join your host, Dacia Coffey, and special co-host, the insightful Ryan Heath, as they stir up a fascinating discussion on experiential marketing specifically for the B2B world. They'll explore why crafting immersive and engaging experiences is crucial for business-to-business success and why embracing a little experimentation...

Hey Marketing Mixologists, and welcome back to The Marketing Blender Show!  How do you stand out when everyone seems to offer the same thing? Dacia and Daisy tackle this crucial question on the latest episode! Join them as they dissect the art of thriving in commoditized markets, revealing how to escape the price war by focusing on what really matters: your customer. Explore compelling case studie...

Stop leaving money on the table! In this dynamic episode of The Marketing Blender Show, your co-hosts Dacia and Daisy crack the code on effective marketing strategies specifically for VARs.  Discover the power of clear Positioning, the strength of Niche Specialization, and how to perfectly align your marketing with your Customer Experience. We dive deep into leveraging MarketingDevelopmentFunds (M...

Ready to supercharge your B2B sales funnel? 🚀 In this power-packed episode of The Marketing Blender Show, your hosts Dacia and Daisy crack the code to optimizing the bottom of your funnel where it truly counts – revenue! We're diving deep into the crucial mindset shifts needed for sales success, including ditching personal money hang-ups and mastering value-driven conversations. Learn how to main...

Are you ready to amplify your nonprofit's impact? Join Dacia and Daisy on the Marketing Blender Show as they dive deep into the marketing tactics that truly move the needle. In this episode, you'll discover why the right donor management system is crucial and how to effectively communicate with diverse audiences. They explore the power of focusing on outcomes over activities, share tips for impact...

Is B2B Marketing Broken? Dive Deep with Carlos Hidalgo! 🤯 Join Daisy McCarty and special guest Carlos Hidalgo, a seasoned Fractional CMO at Marketing Blender, as they tackle the burning question: Is B2B marketing truly broken? 💥 In this eye-opening episode of the Marketing Blender Show, we cut through the noise and address the real challenges facing B2B marketers today. From the perils of #Shiny...