Joshua Goh and Lionel Heng

The Marketer's Cookbook

Business EN ↓ 5 episodes

Welcome to The Marketer’s Cookbook, where we serve up practical marketing strategies designed to help your business grow. Co-hosted by Joshua Goh and Lionel Heng, this podcast is all about blending global marketing tactics with local insights to create a recipe for success. Whether you’re a small business owner or an entrepreneur, each episode is packed with actionable tips and real-world advice on understanding marketing trends, clarifying your brand message, finding the right talent, creating resonant content, and measuring your success. No fluff—just the ingredients you need to take your br...

Author

Joshua Goh and Lionel Heng

Episodes

Networking with Intention (And Why Introverts Do It Best) 08.07.2026 36:09

In this episode of The Marketer’s Cookbook , hosts Lionel Heng and Joshua Goh are joined by Vernon Lim , a community builder and brand strategist. They share an unfiltered chat about the true definition of networking with intention and why it is essential for business growth. The conversation focuses on the strategic side of building connections. Vernon shares practical tips on how to prepare for...

Marketing to Gen Z: Authenticity, Influencers & TikTok Strategy 03.05.2026 29:27

In this episode of The Marketer’s Cookbook , hosts Lionel Heng and Joshua Goh welcome back Aaron Khoo , former Head of Video at SGAG to discuss how to connect with Gen Z. We explore why Gen Z values authenticity and purpose over traditional ads. Aaron explains how to use vertical video and Vox Pops to reach them without being "cringe ". We also dive into how their unique outlook is changing both...

Delegate Marketing Like a Pro: Build a Self-Running Team 30.09.2025 38:18

Struggling to do everything yourself? In this episode of The Marketer’s Cookbook, we sit down with Coach Felicia (Founder & Principal Coach, Business Multiplier) to show you how to delegate marketing without losing your voice — so your team runs the engine while you steer the ship. 🚢 What you’ll learn: •⁠ ⁠The 4Fs framework to scale without burnout: Foundation → Feeding → Flourish → Future •...

Marketing vs Branding: What's the Difference and Why It Matters 27.05.2025 20:15

In this foundational episode, hosts Lionel Heng (@MintoStudiosSG) and Joshua Goh (Path Digital) sit down with community builder and brand strategist Vernon Lim to break down the essential difference between marketing and branding — and why understanding both is critical to business success. Whether you're a startup founder or an SME owner, you'll gain clarity on: What really defines branding vs ma...

Mastering Social Media: Building Your Content Strategy from Scratch 16.09.2024 20:02

In this episode of The Marketer’s Cookbook, we dive into the essential steps for crafting a social media content strategy that works for your business. Whether you're starting from scratch or looking to refine your existing approach, hosts Lionel Heng and Joshua Goh are joined by their guest, Aaron Khoo, former Head of Video at SGAG to walk you through the key ingredients to create a strategy that...