The Marketer's Cookbook

In this episode of The Marketer’s Cookbook , hosts Lionel Heng and Joshua Goh are joined by Vernon Lim , a community builder and brand strategist. They share an unfiltered chat about the true definition of networking with intention and why it is essential for business growth. The conversation focuses on the strategic side of building connections. Vernon shares practical tips on how to prepare for...

In this episode of The Marketer’s Cookbook , hosts Lionel Heng and Joshua Goh welcome back Aaron Khoo , former Head of Video at SGAG to discuss how to connect with Gen Z.  We explore why Gen Z values authenticity and purpose over traditional ads. Aaron explains how to use vertical video and Vox Pops to reach them without being "cringe ". We also dive into how their unique outlook is changing both...

Struggling to do everything yourself? In this episode of The Marketer’s Cookbook, we sit down with Coach Felicia (Founder & Principal Coach, Business Multiplier) to show you how to delegate marketing without losing your voice — so your team runs the engine while you steer the ship. 🚢 What you’ll learn: •⁠  ⁠The 4Fs framework to scale without burnout: Foundation → Feeding → Flourish → Future •...

In this foundational episode, hosts Lionel Heng (@MintoStudiosSG) and Joshua Goh (Path Digital) sit down with community builder and brand strategist Vernon Lim to break down the essential difference between marketing and branding — and why understanding both is critical to business success. Whether you're a startup founder or an SME owner, you'll gain clarity on: What really defines branding vs ma...

In this episode of The Marketer’s Cookbook, we dive into the essential steps for crafting a social media content strategy that works for your business. Whether you're starting from scratch or looking to refine your existing approach, hosts Lionel Heng and Joshua Goh are joined by their guest, Aaron Khoo, former Head of Video at SGAG to walk you through the key ingredients to create a strategy that...