Shopé

The Margin Room

Business EN ↓ 4 episodes

The Margin Room is a podcast for early-stage DTC founders building from zero to seven figures. These are raw, operator-to-operator conversations about retention, revenue, systems, mistakes, and the real decisions that shape a business long before it looks “successful.” You’ll hear from founders who are a few steps ahead - not nine-figure operators far removed from the early grind. We talk profitability, cashflow, owned channels, delegation, and the personal stakes behind building a brand under pressure. This is not the place for fluff or gurus. Just honest conversations from inside the work....

Author

Shopé

Episodes

A Supplement Brand on Education Alone - 83% of Customers Come Back (Scott Schwab) 23.06.2026 48:26

Scott Schwab is the founder of Met Naturals and Met Wellness — CBD, functional nutrition, and data-driven health. His path into entrepreneurship started with Guillain-Barré syndrome, a serious neurological illness that led him to discover the endocannabinoid system and the real science behind CBD. In this episode, Scott shares the mechanics behind a brand doing 83% YTD repeat purchase rate, 70.96%...

He Built a Running Brand on Culture Alone - What That Actually Costs (Terrance Diggs) 07.05.2026 1:12:48

Terrance Diggs is the founder of D17, a sports lifestyle brand built around running culture and community. From brand ambassador work with ASICS and New Balance to driving 700 miles to sell two things at a pop-up — Terrance shares the real cost of building community-first. We get into: how a TikTok with 3.5M likes moved almost no product, the 200-hoodie order placed before losing a Complex contest...

Why Most DTC Founders Misread Their Numbers with Sebastian Valiente 13.03.2026 53:09

Most founders say they want growth. But a lot of them are reading the wrong numbers, chasing the wrong targets, and building ceilings into the business without realizing it. In this episode of The Margin Room, Shopé sits down with Sebastian Valiente, founder of Growth Pod, to break down what actually matters when you’re trying to scale a DTC brand profitably. They unpack contribution margin, MER,...

Headed to 8 figures by focusing on only 2 metrics (Ryan Carter) 06.03.2026 36:04

Ryan Carter is a CMO, creative director, and multi-brand builder operating at the intersection of creativity and ecommerce. In this episode, we go deep on what it actually takes to scale a bootstrapped DTC brand - the wins, the pressure, and the hard lessons nobody talks about. Ryan pulls back the curtain on PurePlank, his flagship fitness brand, and gets honest about COGS pressure, trade war impa...