The Mapplinks Digital Marketing Show

Welcome to our final lesson of the 30 Days Growth Marketing course! In this insightful episode, we delve into the world of growth marketing and explore the metrics that define a successful growth marketer. Join us as we discuss the importance of beginner-friendly content and its impact on the growth marketing landscape. We introduce three key categories of metrics that encompass more than just rev...

During the conversation, we explore different tools and methods for tracking marketing campaigns and experiments. We touch upon popular analytics platforms like Google Analytics and SEMrush, as well as specialized tools like ClickUp and Notion. We also emphasize the importance of maintaining a spreadsheet or table to organize and track data, which can then be easily translated into any platform. O...

In today's episode, we're diving deep into one of the key concepts of growth hacking and growth marketing: leveraging other people's networks and audiences. While digital marketers often focus on social media, SEO, and paid ads, growth hacking takes a different approach by tapping into existing networks to acquire users. We'll explore real-life examples of successful startups like...

Join us as we discuss the importance of replicating and scaling successful experiments by creating workflows that can be easily assigned to team members or freelancers. Throughout this engaging conversation, we provide three real-life examples of growth hacking workflows: B2B sales outreach, local small business, and e-commerce workflows. We explain the step-by-step process involved in each workfl...

Welcome to our 26th episode, where we discuss our final example which is Growth Marketing for Consumer Mobile Apps. According to research, mobile phones top the list when it comes to device usage compared to desktops, laptops, and tablets. Tune in to this episode as we uncover how the A3R3 model can help you put your apps to the surface for mobile users.

If you have listened to the previous podcast, you may be getting a hold now on how valuable the A3R3 model is for marketing and how it is applied into different business industries. Tune in today as we continue discussing the role of A3R3 in Growth Marketing, and this time for B2B SaaS startups.

In today's podcast we will continue talking about the application of the A3R3 model from the previous lesson, but this time we will use a B2C e-commerce example. Tune in now to learn more about growth marketing for e-commerce stores.

In this lesson, we will give an example of a B2B Agency, and that by leveraging the appropriate tools and adopting effective strategies, businesses can tap into the potential of the latest performance indicators and accomplish their objectives with the A3R3 funnel. Tune in today to a more in-depth growth marketing for agencies.

Welcome to Day-22 of the 30 Days Growth Marketing Course. In today's lesson, we dive into the fascinating world of full-funnel SEO. We will focus on the key concepts that every growth marketer should know. We begin with the vital aspect of keyword research, exploring tools like Answerthepublic.com, Google search suggestions, SEMrush, and more to identify the questions and topics your audience...

Welcome to Day-21 of the 30 Days Growth Marketing Course. In this lesson, we dive into the fascinating world of influencer marketing from a growth marketing perspective. Join us as we explore the various stages of the A3R3 funnel and how influencer marketing can be leveraged at each stage to drive awareness, acquisition, revenue, and referrals. In this insightful discussion, we share our experienc...

Welcome to Day-20 of the 30 Days Growth Marketing Course. In this exciting session, we delve into the world of web scraping and its applications in growth marketing. If you're new to web scraping, don't worry – we'll start with the basics and gradually explore how to scrape entire websites and extract valuable data into Google Sheets. Web scraping is a powerful technique used for compe...

Welcome back to the 30 Days Growth Marketing Course! In today's session, we delve into the exciting world of competitor research. Join us, as we uncover the secrets of analyzing your competitors to gain a competitive edge. We kick off the discussion by exploring the different types of competitors, from direct competitors to audience competitors. We emphasize the value of understanding your com...

Welcome to the next lesson on Google Analytics! In this GA4 tutorial 2023, we will explore the basic reports and provide an overview of Google Analytics 4 (GA4), the latest version of Google Analytics as of the making of this episode. If you are new to analytics or transitioning from Universal Analytics (UA), this tutorial will guide you through the setup and usage of GA4. We will emphasize the im...

Welcome to our lesson on Lean Analytics for Growth Marketing! In this episode, we delve into the world of Lean Analytics and its application to drive growth in your marketing efforts. Join us as we explore the fundamental concepts of Lean Analytics and how it can help you measure progress efficiently. Discover the power of defining specific metrics, setting timelines, and visualizing your desired...

Welcome to Day-16 of the 30 Days Growth Marketing Course. In this insightful lesson, we explore the final two stages of the marketing funnel: revenue and referral. Discover how revenue actions, such as transactions and paid plans, contribute to business success and why they shouldn't be the sole focus. Learn the importance of establishing product-market fit and building an audience before opti...

Welcome to Day-15 of the 30 Days Growth Marketing Course. In this lesson, we delve into the activation and retention stages of the growth marketing funnel, also known as the A3R3 funnel. Activation involves getting users deeply engaged with your business after the acquisition. Retention becomes crucial once users are activated, as it aims to keep them on the platform for an extended period. The or...

In this lesson, we delve into the awareness and acquisition phases of the growth funnel. We explore the different stages of awareness and how to create content for each stage. The five stages of awareness include the unaware phase, problem-aware phase, solution-aware phase, product-aware phase, and fully aware phase. We discuss the importance of awareness in marketing, especially when launching a...

Welcome back to Lesson 13 of our comprehensive growth marketing course! In this session, we dive deep into the world of email marketing and its pivotal role in retaining customers and driving growth. The transcript begins with an overview of the technical aspects, followed by an in-depth discussion on the power of email marketing. Learn how email campaigns can be leveraged at different stages of t...

Welcome to Lesson 12 of our comprehensive growth marketing course! In this session, we explore the world of copywriting and reveal the strategies and frameworks that will help you craft compelling content for various platforms, including landing pages, emails, and social media. The transcript covers the fundamental principles of copywriting, starting with the renowned AIDA framework (Attention, In...

Welcome to Lesson 11 of our growth marketing course! Join us as we dive into the world of landing pages and explore how they play a vital role in conversion rate optimization (CRO). In this session, we discuss the key elements of a successful landing page and showcase real-life examples to inspire your own designs. The lesson kicks off with an insightful conversation about taking screenshots and p...

Welcome to Day-10 of the 30 Days Growth Marketing Course. In today's episode, we will be discussing the importance of Conversion Rate Optimization (CRO) in the growth funnel and how it can be measured at any stage of the user journey. We will be providing you with various examples of measuring conversion rates for transactions, email sign-ups, app installs, and product purchases, so you can op...

Welcome to Day 9 of our marketing course, today we will be discussing A/B testing and how it can help us make data-driven decisions for growth optimization. We will explore various touchpoints in marketing, such as landing pages, email subject lines, ad copy, and more, where A/B testing can be applied to find the winning version that converts the audience better. We will cover the process of A/B t...

Welcome to Day-8 of the 30 Days Growth Marketing Course. In today's lesson, we will focus on the execution of our ideas. We'll discuss some key points and processes necessary. We'll learn about the importance of mapping experiments to the A3R3 funnel. We'll talk about executing our experiments in an agile manner by testing with specific audience segments and making weekly iteration...

Welcome to Day-7 of the 30 Days Growth Marketing Course. Today we will discuss the ways to generate ideas for Growth Marketing. We will be discussing the process of generating ideas and how to use the three C's of growth hacking to do so: channels, competitors, and communities. We will begin by emphasizing the importance of ideation and how research plays a critical role in the generation of i...

Welcome to the next lesson in our 30-day Growth Marketing Course! Today, we'll be discussing the toolset for growth marketing and how research can help you uncover growth opportunities for your business. Research is a critical component of growth marketing, and it involves gathering data and insights to inform your strategy. In this video, we'll be discussing several key areas for research...