The Mapplinks Digital Marketing Show

Welcome to Day Five of our 30-day Growth Marketing Course! In this episode, we will discuss the essential skill set for growth marketing and how to acquire it. We will be breaking down these skills into three categories: core skills, generalist skills, and specialist skills. We will dive into the must-have core skills for growth marketing, including having a growth mindset, conducting research, ge...

Welcome to the next lesson in our 30-day Growth Marketing Course! In this episode, we will be discussing the growth marketing process and how it can be applied to any business. We will break down the process into specific steps including goal setting, research, ideation, execution, and measurement. Along the way, we will highlight the importance of having a North Star metric and OMTMs (One Metric...

Welcome to Day Three of our 30-day Growth Marketing Course! In this episode, we'll be discussing the importance of developing a growth mindset for marketing success. A growth mindset is a belief that your abilities and skills can be developed through dedication and hard work. It is a mindset that values learning, experimentation, and embracing failure as an opportunity to learn and grow. We wi...

Welcome to Day Two of our 30-day Growth Marketing Course! In this episode, we'll be discussing the key differences between growth marketing and digital marketing. While both growth marketing and digital marketing involve leveraging digital channels to reach and engage with your target audience, there are some fundamental differences in their approach. Growth Marketing is also called full-funne...

Welcome to Day One of our 30-day Growth Marketing Course! In this podcast, we'll be covering the basics of growth marketing and what it entails. Growth marketing is the process by which you test and find impactful and scalable ways to improve a focus metric through rapid experimentation while using as less resources as possible. Growth marketing is a data-driven approach to marketing that focu...

In this podcast, I'll take you through the steps to becoming a full stack marketer. Follow these steps to master the A3R3 funnel. The A3R3 or the AAARRR Funnel covers all the stages a startup goes through in order to grow its business. The goal is to manage the execution of marketing campaigns throughout this funnel. These are the 6 stages you need to master to become a full stack marketer- 1. Awa...

Want to make money online as a content creator? The content creator economy is worth $100 Billion today. And it's part of another economy which is much bigger than that- it’s the Attention Economy.  In this podcast, I will share the best ways to make money online as a content creator and leverage the ever-growing creator economy. Tip 1: Start a blog - If your content can rank on the search re...

In today’s podcast I’ll share the top 10 productivity tips that will help you manage your time. The 10 tips that I talk about in the podcast are- Planning, Deep Work, Eat the Frog, Time Blocking, Prioritisation, Start task batching, 80/20 Rule, Day theming, SOP and Outsourcing. Tip 1: Planning- This first tip is to plan your task a day in advance. This saves you time as you spend your morning plan...

In today’s special podcast we have Digital Deepak and Rishabh Dev Here's a sneak peak of what is being discussed 👇 - What is Growth Hacking? 👉 Growth hacking is a full funnel marketing approach 👉 It goes beyond just Acquisition and covers the entire A3R3 funnel 👉 We use rapid experimentation to build scalable campaigns, while using as less resources as possible 👉 It is product-inclusive and y...

I have been running a digital marketing agency for the past 10 years but I revise the plan for the agency every year. In this podcast, I'll share my exact plan if I were to start a digital marketing agency in 2023. The 5 main steps to start a digital marketing agency are- Focus, Strategy, Sales, Delivery, and Operations - and we will discuss each of the steps in detail. Listen to the full podcast...

One of the most underrated ways to improve your e-commerce ROI is to improve your conversion rate. It's the best way to boost your sales, before you even scale your ad campaigns. By taking your conversion rate from 1% to 2%, you're doubling your sales as well as your ROAS and ROI. In this podcast, I'll share 10 of the most effective ways to double your sales with conversion rate optimization. Watc...

In this podcast, we will explore SMS or text as a retargeting and retention channel for e-commerce brands. Ecommerce businesses often rely on email as the main retention channel. However, SMS or text can have much higher open rates and overall ROI when compared to email. I will share how we use SMS marketing for our e-commerce clients and the kind of results we see with text based marketing.

In this episode, I will share 5 tips to improve conversion rates and the average order value using Growth Marketing.  Growth Marketing involves an experiment-led process that helps improve focus metrics that matter for our business.  For e-commerce businesses, conversion rate and average order value are key metrics to focus on and optimize. 

The digital ecosystem is undergoing a huge transformation with a lot of new tech coming at us at the same time. In this episode, we'll look at how to navigate this transformation with 22 digital marketing strategies specifically planned for 2022 and beyond.

How to leverage Facebook ads in 2022, what type of ads to use, and How to navigate through the changing ecosystem with iOS tracking limitations and Google chrome planning to disable third party cookies by 2023

In this episode, I discuss personal productivity and how to set systems and daily habits to reach your goals rather than focusing on the end result. I also talk about my first book '101 ways to grow your startup' and the role of digital minimalism in my life and work. This podcast is from my interview on Blabberry.

In this episode, I talk about running a business remotely, how I live and travel as a digital nomad, and my top travel hacks. I share how I transitioned Mapplinks into a remote digital nomad team as a high growth company as well as my own life experiences as a digital nomad. Stay tuned and check out the hacks for your travel! This episode is from an interview where Sai Sandesh Makam hosted me on h...

This is the first time I'm discussing my background story before I actually started Mapplinks as a digital marketing company in 2011. I transitioned it to a growth marketing academy and consulting business in 2014. This episode covers the background story and the next one will cover the transition of the business to a global and scalable growth marketing company. The interview was taken by Sai San...

Zsuzsanna Kisvardai is an Online Academy Strategist for Sell-out Courses. In this conversation, we will talk to her about digital course creation, her story, and the digital education landscape in 2020. "I have taught since I was 4. I slowly learned that designing a learning environment is more important to engage your students than how much you know about your obvious." - Zsuzsanna She focuses on...

How to use habits to automate your goals and use less of your will power reserves.

The story behind my biggest digital minimalism experiment.

How to find the best growth hacking tools. And how not to.

A hack to increase the reach of external links shared on social media

The Growth Hacking Mindset and How to Doubt the Default in Everything you do.

The two most important words for success are not hard work and hustle, but knowledge and leverage 😎