Yotpo

The Loyalists

Business EN ↓ 3 episodes

The Minds Behind Loyalty: Conversations with the experts. Step into the world of customer loyalty with The Loyalists. The podcast that uncovers the strategies, psychology, and real-world stories behind today’s most effective loyalty programs. Each episode features candid conversations with top experts in eCommerce, retention marketing, and loyalty strategy. Get ready to spark new ideas, shift your perspective, and see customer loyalty in a whole new light. Explore More & Subscribe Now: https://tinyurl.com/the-loyalists-streaming

Author

Yotpo

Episodes

Shut Downs, Subscriptions & the Soul of Loyalty 22.07.2025 42:19

In this episode of The Loyalists: host Adam Long sits down with David Baker, Chief Digital Officer at Beekman 1802. A seasoned digital leader with experience at L’Oréal, Google, and Bonobos, David brings a rare mix of brand-building, performance marketing, and loyalty strategy to the table. From shutting down a million-member loyalty program at L’Oréal Paris to building a more human, emotionally i...

Cause, Culture & Connection: The Power of Emotional Loyalty 19.05.2025 44:31

In this episode of The Loyalists: host Adam Long sits down with Lawrence Norman. Global marketing executive, educator, and former VP of Global Basketball at Adidas, now Head of Strategy at Eastside Golf. With decades of experience leading iconic brands like Adidas and Reebok, Lawrence shares how emotional loyalty is built at the intersection of authenticity, purpose, and cultural relevance. From c...

Points, Perks & Psychology: The New Rules of Loyalty 19.05.2025 48:51

In the premiere episode of The Loyalists: host Adam Long sits down with two powerhouse guests: Leanne Chan (GAP, ThirdLove) and Nikki Tooman (Sticky Digital). Together, they unpack the evolution of loyalty programs and dive deep into what truly drives long-term brand love in today’s market. Leanne shares insights from over a decade in CRM and loyalty strategy at top retail brands, while Nikki brin...