The Loyalists

In this episode of The Loyalists: host Adam Long sits down with David Baker, Chief Digital Officer at Beekman 1802. A seasoned digital leader with experience at L’Oréal, Google, and Bonobos, David brings a rare mix of brand-building, performance marketing, and loyalty strategy to the table. From shutting down a million-member loyalty program at L’Oréal Paris to building a more human, emotionally i...

In this episode of The Loyalists: host Adam Long sits down with Lawrence Norman. Global marketing executive, educator, and former VP of Global Basketball at Adidas, now Head of Strategy at Eastside Golf. With decades of experience leading iconic brands like Adidas and Reebok, Lawrence shares how emotional loyalty is built at the intersection of authenticity, purpose, and cultural relevance. From c...

In the premiere episode of The Loyalists: host Adam Long sits down with two powerhouse guests: Leanne Chan (GAP, ThirdLove) and Nikki Tooman (Sticky Digital). Together, they unpack the evolution of loyalty programs and dive deep into what truly drives long-term brand love in today’s market. Leanne shares insights from over a decade in CRM and loyalty strategy at top retail brands, while Nikki brin...