The Lora Shipman Show - Social Media Transformation Strategies for Busy Entrepreneurs and Business Owners

Episode 147 If you are struggling with social media and you are not seeing the results you would like, this episode is for you!  While the world is on "pause" this is the perfect opportunity to examine how you are approaching social media and reset your efforts.  Inside this episode we start from scratch and take a look at the 8 things you need to have in place so that you, your business, and your...

Episode 146 When you post with value and with purpose, your social media accounts take on a pretty spectacular transformation!  But how do you know what is considered valuable to your audience?  Today, I spill the tea on all things value-driven.  Tune in now to get the goods! Important Show Links: Podcast Show Links: Lora's Ring Light click HERE Lora's Tripod click HERE Lora's Yeti Blue Mic click...

Episode 145 Don't you just love it when you come across a voice of reason in the middle of chaos?  That's what today's guest is...a voice of reason.  Dan Peterson from FlipSwitch Social Media takes us through 4 ways we can pivot our social media efforts during the COVID-19 pandemic.  Tune in now! Free Gift From Dan:  Text FLIP to 484848 Connect with Dan: Instagram:  https://www.instagram.com/flips...

Episode 144 Don't you just love it when you score a new hack, tip, trick or shortcut? I know I do.  In today's mini-cast, I am sharing with you some Instagram tricks and tips I learned along the way.  Important Show Links: Participate in Batch and Slay™ Day Click HERE Podcast Show Links: Lora's Ring Light click HERE Lora's Tripod click HERE Lora's Yeti Blue Mic click HERE For Lora's Dragon Pad pop...

Episode 143 Have you ever wondered when the best time would be for you to take that leap of faith and outsource some of the work that is crowding your plate?  In today's episode, I have the pleasure of interviewing Nathan Hirsch of Free Up and Outsource School.  He takes up through everything we need to know to outsource like a pro!  Tune in now! Important Show Links: outsourceschool.com/vacalcula...

Episode 142 Analytics can be confusing and intimidating.  My mission is to break them down into bite-sized pieces making them easy for you to understand and use on a regular basis.  In today's mini-cast we are going to take a deep dive into your audience!  Tune in now! Important Show Links: Podcast Show Links: Lora's Ring Light click HERE Lora's Tripod click HERE Lora's Yeti Blue Mic click HERE Fo...

Episode 141 Our world changed overnight...drastically!  When things change so quickly and we aren't sure when life will get back to normal it's hard to stay focused.  I've experienced it first hand. It seems like my brain is in overdrive and a million thoughts and ideas come rushing in and they leave just as quickly making my mind and actions ping pong - jumping from one task or project to another...

Episode 140 Experts say you need to know your numbers and understand the analytics that the social media platforms provide.  But...sometimes those analytics can get confusing.  In this episode, I cut through the smoke and mirrors and clearly explain the difference between Reach and Impressions as it applies to social media posts.  Tune in now! Important Show Links: Participate in Batch and Slay™ D...

Episode 139 This is your episode if you have a side gig or thinking about starting one.  My friend and fellow podcaster Elena Ciccotelli from the Side Gig Central Podcast shares all sorts of information with us about how to build a strong framework for your side gig, resources, sound advice, when to transition from your job to full-time with your side gig.  Get all the deets - tune in now! Connect...

Episode 138 Have you ever had your work ripped off and copied?  I have and it is extremely frustrating and hurtful.  In this mini-cast, I share with you how to handle this situation should you experience it.  Tune in now! Important Show Links: Participate in Batch and Slay™ Day Click HERE Podcast Show Links: Lora's Ring Light click HERE Lora's Tripod click HERE Lora's Yeti Blue Mic click HERE For...

Episode 137 Our world has been turned upside down and it has business owners everywhere stopping and pausing, trying to figure out how they can proceed...keeping their business afloat.  In today's episode, I  share the top things you can do for your business from a social media perspective. Important Show Links: Participate in Batch and Slay™ Day Click HERE Podcast Show Links: Lora's Ring Light cl...

Episode 136 I absolutely love acronyms!  They help me remember things easily.  In today's mini-cast I am going to share with you the acronym I use to craft amazing post content.  The acronym is: CLICKS. And, in the end, that's what we all want! We want CLICKS to our websites, CLICKS to our sales page, CLICKS to purchase, CLICKS to our sign-up page, and the list goes on. So how do we get CLICKS?  L...

Episode 135 What if there was one page on your website that did all the selling legwork for you?  It's possible!  Today, my guest Michelle Marie takes us through the 6 elements to a killer sales page.  Get your pen and paper out - this is one of those note-taking episodes! Free Gift from Michelle Marie:  https://putyourpassiontowork.com/freebie-vault/ Connect with Michelle Marie:  https://www.inst...

Episode 134 You know the feeling...you have phone in hand, or maybe you are on your laptop and you are ready to drop some amazing content and then, you realize you don't have any content.  Don't worry friend, I GOTCHU!  In today's mini-cast I share with you my Fast 15 - the resources I use to help me stay on top of my content game! Batch & Slay Day, Friday, March 27, 2020, 11AM eastern.  To reserv...

Episode 133  Do you need help putting together a social media strategy that gets you the results you crave?  This episode is FOR YOU!  I break down the steps you need and the info to include to help you put together a sound and strong social media strategy.  Listen In Now! Important Links: Social Media Strategy Worksheet:  Click HERE Lora's Ultimate Guide to Hashtags:  Click HERE Important Show Li...

Episode 132 Before you pass on this episode, there is A LOT you can learn from TikTok!  Really.  There is!  There is a reason it is so wildly popular and why it is taking the lead as everyone's most favorite social media app. In this mini-cast I share with you the top 5 things I learned from being on TikTok for 24 hours and how you can apply them to your current social media platforms to make a di...

Episode 131 Did you know?  People want to hear about your every day life.  No really, they do!  They find it captivating and intriguing.  In this episode, my good friend Brenna McGowan returns to teach us how to use stories from our every day life and segue them into powerful CTAs (call to action) that get results.  Tune in NOW! FREE Gift from Brenna:   https://thesocialrescue.com/segues/ Connect...

Episode 130 Sometimes our social media feeds can become stale and predictable.  In today's mini-cast I share 7 out of the box content ideas that will help you shake up your feed and make it more interesting.  Tune in now! Important Show Links: Participate in Batch and Slay™ Day Click HERE Podcast Show Links: Lora's Ring Light click HERE Lora's Tripod click HERE Lora's Yeti Blue Mic click HERE For...

Episode 129 Being a trusting person, a people pleaser, and having a genuine desire to help people can put you in some pretty precarious positions and situations both in your personal life and your business life if you aren't careful.  This happened to me recently when I made a rookie business mistake.  Learn how I recovered from my mistake and what you need to know about collections agencies shoul...

Episode 128 Don't you just LOVE it when you hear about a new tool or app that just changes your life?  That's exactly what today's episode is all about.  I share with you exactly what I use to help me run my business effectively and efficiently.  Tune in now! Important tool links: Canva click HERE CinchShare click HERE Easy Invoice click HERE Important Show Links: Participate in Batch and Slay™ Da...

Episode 127 We all know that we need to grow our email lists to remain in contact with and nurture our target market.  But, once we have that email list in place, how do we effectively market to it?  Today, my guest Madelyne Oliver shares her very best email marketing do's and don'ts.  Tune in now! Connect With Madelyne: https://www.instagram.com/madelyneoliver/ https://www.madelyneoliver.com/mast...

Episode 126 Social media is all about connecting and networking which makes engagement the name of the game - especially if you want to WIN social media!  In today's mini-cast I share 9 things you can do to start boosting engagement right away!  Tune in now! Important Show Links: Get on the waitlist for Batch and Slay™ Day:   https://mailchi.mp/15d8fef1f700/gnt290vt3y Podcast Show Links: Important...

Episode 125 Social media is always changing and evolving.  It happens so often that it's hard to keep up!  Today, you are in for a treat!  My good friend Allison Scholes, "The Boss Lady In Sweatpants" returns to the show and this time she brings with her the TOP Instagram Trends for 2020!  Tune in now so you don't miss a single tip or trend! Connect with Allison by following these links: Website:...

Episode 124 Batch and Slay™ is not only a method, but a way of life LOL!  Seriously.  It is the one process in my business that saves me time like no other.  In today's mini-cast, I share with you the why, the how, and the tools needed to Batch and Slay™ like a pro! Important Show Links: Get on the waitlist for Batch and Slay™ Day:  https://mailchi.mp/15d8fef1f700/gnt290vt3y FREE 45 DAY TRIAL Cinc...

Episode 123 Whether you are looking to build a remote team or you have a desire to work remotely, this episode will answer A LOT of the questions you may have surrounding the topic.  My friend Liam Martin is an expert in the field and shares his knowledge, insights and predictions for the future of remote entrepreneurs and remote workers.   Tune in now! Episode Links:   Website: https://www.timedo...