The Lora Shipman Show - Social Media Transformation Strategies for Busy Entrepreneurs and Business Owners

Episode 122 Are you putting your best Instagram foot forward?  Instagram is a fabulous networking tool!  Make sure you are making the right first impression by having your profile fully optimized.  Tune in now to learn how! Podcast Show Links Important Links: Lora's Ring Light click HERE Lora's Tripod click HERE Lora's Yeti Blue Mic click HERE For Lora's Dragon Pad pop filter click HERE For Lora's...

Episode 121 The more social media evolves, the more important video is becoming.  About 5ish years ago when video was beginning to gain popularity, I just wanted it to go away.  Anxiety set in whenever anyone stated that the only way to make it on the internet was through a strong video presence and that video was going to be a huge part of social media.  Social media was and is my career and live...

Episode 120 If 2020 is going to be any different when it comes to you social media efforts, you are going to need to embrace Instagram Stories.  In this episode, my job is to convince you of this!  Get ready to be convinced and tune in now! Important Links: Lora's Yeti Blue Mic click HERE For Lora's Dragon Pad pop filter click HERE For Lora's Sound Shield click HERE Learn Instagram and Canva easil...

Episode 119 Email marketing is more powerful than ever.  It's time for you to harness the power effectively and efficiently.  My friend and email marketing expert Madelyne Oliver delivers 20 trends that you need to know and implement now.  Listen In Now! Free Gift From Madelyne:  Get The Trends! Important Links: Lora's Yeti Blue Mic click HERE For Lora's Dragon Pad pop filter click HERE For Lora's...

Episode 118 We all know how important Instagram Stories are!  But, it can be hard to show up several times a day AND with new ideas!  In today's mini-cast, I share with you 9 ideas you can use to keep your Instagram Stories, interesting and diverse.  Tune in now! Important Links:   Lora's Yeti Blue Mic click HERE For Lora's Dragon Pad pop filter click HERE For Lora's Sound Shield click HERE   Lear...

Episode 117 I am super excited to share this episode with you!  Today, you get to hear from 3 of my mentors - people I trust, who have expertise in areas I am looking to improve and perfect.  Do you have mentors, people who you look to, to help you along the way to your goals?  If not, and you aren't sure how to find them, this episode is for you! Robyn Graham: https://robyngrahamphotography.com/r...

Episode 116 There is one area of Instagram that is under utilized.  It's our Instagram Highlights.  In this mini-cast, I share 5 creative ways you can start using your Highlights section. Important Links: Lora's Yeti Blue Mic click HERE For Lora's Dragon Pad pop filter click HERE For Lora's Sound Shield click HERE Learn Instagram and Canva easily and affordably, visit:   https://lorashipman.com/co...

If there is one thing that can help propel your business to the next level, it's live events.  The thought of putting on live events can seem incredibly overwhelming with all the moving parts involved.  Until, you meet my good friend Steve Hopper.  Steve is a business coach, motivational and inspirational speaker who has grown his business internationally and live events is a BIG part of how he di...

Video is going to be extremely powerful in 2020!  If you are going to go to all the trouble to get in front of the camera, you might as well have that video work for you!  In today's mini-cast, I share with you 7 ways you can repurpose video content. Important Links: Lora's Yeti Blue Mic click HERE For Lora's Dragon Pad pop filter click HERE For Lora's Sound Shield click HERE   Learn Instagram and...

Episode 113 If you are in the healthcare field, this episode is for you!  Make 2020 the year of the blog for your business!  In this episode I speak with professional health blogger Christina Major.  She takes us through the importance of blogging for your healthcare business and how to do it effectively!  Tune in now! Learn more about Christina and the services she offers by visiting her website:...

MINI CAST:  Episode 112 Need help in mastering the hashtag game on Instagram?  This mini-cast episode is for you!  Today, I share 7 tips to help you improve your hashtag strategy! Important Links:   Lora's Yeti Blue Mic click HERE For Lora's Dragon Pad pop filter click HERE For Lora's Sound Shield click HERE   Learn Instagram and Canva easily and affordably, visit:   https://lorashipman.com/course...

Episode 111 Podcasting is on fire right now. And, with good reason! It is one of the most efficient ways to get your message out to millions of people, claim your authority in your niche, and build your brand. With that being said, becoming a guest on as many podcasts as possible during 2020 may be a major goal of yours in the new year.  If that's the case, this episode is for you!   Buckle up and...

Episode 110 I don't know about you, but I LOVE a good hack!  I don't care if it's a life hack, business hack, or time management hack - if it's going to make my life easier in some way, somehow...I'M IN! Ready to learn 6 Instagram Secret Hacks?  Tune into today's mini-cast now! Important Links: Lora's Yeti Blue Mic click HERE For Lora's Dragon Pad pop filter click HERE For Lora's Sound Shield clic...

Episode 109 You know I love a good tool.  And when I find one, I have this overwhelming need to share it with you!  In the episode, you will meet Jennifer Johnson, Founder and CEO of CinchShare.  We dive into what CinchShare is, how easy it is to use, and how much time you will save by using this one program. I've been using CinchShare and I gotta tell ya...I'm IN LOVE!  OMG!  CinchShare, where ha...

Episode 108 - Value.  Everyone says we need to create value when we post on social media.  What exactly does that mean?  What is considered value-rich content that people will want to save, share, and refer back to?  In this mini-cast, I share 7 of my most favorite content tips!  Tune in now! Important Links: Lora's Yeti Blue Mic click HERE For Lora's Dragon Pad pop filter click HERE For Lora's So...

Episode 107 - Let's face it, the struggle bus is not a fun ride!  My job and my promise to you is to help you find the social media shortcuts, answers, and timesavers!  In this episode I share simple solutions to some of the most common social media struggles out there.  Tune in now! Important Links: Lora's Yeti Blue Mic click HERE For Lora's Dragon Pad pop filter click HERE For Lora's Sound Shiel...

Episode 106 We're told that engagement and engaging with other accounts is important for our accounts.  But how do we do it easily and efficiently?  In this week's mini-cast I share my tips and strategies for creating engagement on your accounts. Important Links: Lora's Yeti Blue Mic click HERE For Lora's Dragon Pad pop filter click HERE For Lora's Sound Shield click HERE Learn Instagram and Canva...

Episode 105 Initially, when social media algorithms change, we think it may be a great idea to learn how to hack them or beat them.  Instead, I want you to think about creating social media F.E.V.E.R. so you and your brand can easily pivot with algorithm changes when they take place. Important Links: Lora's Yeti Blue Mic click HERE For Lora's Dragon Pad pop filter click HERE For Lora's Sound Shiel...

Episode 104 If you're in business, public speaking is a must.  In today's episode I share 8 things you can do to improve your speaking skills.  Grab them now and start to implement them before your next speaking gig! Important Links:   Lora's Yeti Blue Mic click HERE For Lora's Dragon Pad pop filter click HERE For Lora's Sound Shield click HERE   Learn Instagram and Canva easily and affordably, vi...

Episode 103 As we are approaching the end of the year, we start thinking and making plans for the upcoming year.  One of those should be a social media plan.  But, what exactly is a social media plan and what should be included in one?  In this episode, I map it out for you! Important Links:   Lora's Yeti Blue Mic click HERE For Lora's Dragon Pad pop filter click HERE For Lora's Sound Shield click...

Episode 102 Important Links: When your to-do list seems too overwhelming, or it's hard to focus, or you just aren't sure how you are going to get it all done, it's time to utilize the Pomodoro Technique!  Tune in now to discover what it is and how it will legit change your life!   Lora's Yeti Blue Mic click HERE For Lora's Dragon Pad pop filter click HERE For Lora's Sound Shield click HERE   Learn...

Episode 101 With Instagram likes going away, your account engagement rate is more important than ever.  In this podcast we explore things like:  What counts as engagement How to get engagement The equation you need to know in order to measure engagement. Engagement Rate = (Likes+Comments+Saves)/Impressions x 100 = % Important Links:   Lora's Yeti Blue Mic click HERE For Lora's Dragon Pad pop filte...

EPISODE 100 Woot Woot!  I'm celebrating because this is my 100th episode!  To celebrate, I share the mic with my daughter Kaitlyn Killeen.  She interviews me, I interview her and it gives you a little deeper insight to who I am and what makes me tick...  Listen in now! Important Links:   Lora's Yeti Blue Mic click HERE For Lora's Dragon Pad pop filter click HERE For Lora's Sound Shield click HERE...

Episode 99 Are you a multitasker?  You may want to re-think that habit.  Why?  The practice of multi-tasking could be slowing you down and making you ineffective.  Learn more when you tune in today! Important Links:   Lora's Yeti Blue Mic click HERE For Lora's Dragon Pad pop filter click HERE For Lora's Sound Shield click HERE   Learn Instagram and Canva easily and affordably, visit:   https://lor...

Episode 98 Understanding Parkinson's Law is a game changer for how you manage your time and get things done in your business.  Once you are aware of this law and how to manage it, you will have the upper hand on your productivity! Important Links:   Lora's Yeti Blue Mic click HERE For Lora's Dragon Pad pop filter click HERE For Lora's Sound Shield click HERE   Learn Instagram and Canva easily and...