The Lora Shipman Show - Social Media Transformation Strategies for Busy Entrepreneurs and Business Owners

Episode 97 Becoming more visible on Instagram is a huge dream for everyone.  With algorithm changes, it's becoming increasingly more difficult to do so.  In today's episode, I share with you 5 things you can start trying today to help you get the visibility you crave!   Important Links: Lora's Yeti Blue Mic click HERE For Lora's Dragon Pad pop filter click HERE For Lora's Sound Shield click HERE  ...

Episode 96  Getting 'ish Done When You're Just Not "Feelin' It!"  This has happened to me more than I'd like to admit.  There's a ton of work to be done, goals to it, people to meet but you've lost the zest for being productive.  It seems like you may never get out of your rut!  In this week's mini-cast, I share practical tips to help you get back on track!  Get ready to ditch procrastination and...

Episode 95 Social media can super-frustrating.  Especially when you have found something that's working and then suddenly, it's not as effective.  In today's episode, I share with you 7 things that are working in social media right now! Info about hashtags: https://lorashipman.com/lora-shipmans-ultimate-guide-to-hashtags/ http://lorashipman.libsyn.com/episode-21-foolproof-tips-for-crushing-your-so...

Episode 94 Creating content is a struggle.  Sometimes it can be really difficult to come up with creative and unique ideas for all of your social media accounts.  In this episode you will learn 8 creative ways you can come up with content that will help you stand out from what everyone else is doing on social media. Important Links: Lora's Yeti Blue Mic click HERE For Lora's Dragon Pad pop filter...

Episode 93 Is your blog not performing as well as you would like it to?  On today's show Nissar Ahamed from Career Metis takes us through strategies and ideas to help you get the most traction possible from your blog.  Get ready to start making a difference in how your blog performs beginning today! Visit Nissar at www. CareerMetis.com   Important Links: Lora's Yeti Blue Mic click HERE For Lora's...

Episode 92 It's ok to take an image off of a search engine like Google.com and use it for your own marketing right?  Maybe not!  Today I talk to my friend Melissa LeMay and she takes us through everything you need to know about stock images you find on the web.  It will have you thinking twice before you swipe a photo from your favorite online resource! FREE Gift from Melissa:   Video Tutorial wit...

Episode 91 We all know how important it is to have an email list.  Once you have taken the plunge and decided to start building a list, you also need a way to nurture the people who subscribe to your list.  Enter the email welcome series.  Creating a welcome series may sound like a huge, overwhelming task, but my friend Brenna McGowan from The Social Rescue is an expert on the subject.  She is bre...

Episode 90 When someone says the word "networking," how do you respond?  Do you begin to panic and break out in a cold sweat?  Today we are going to put a stop to that!  My friend Sandie DeMarco from Socially Branded is going to take us through the Ins, The Outs and show us the HOW-TOs when it comes to building our businesses through networking. Don't miss Sandie's free gift HERE Important Links:...

Episode 89 I'm literally fan-girling over here!  I've been following Stacey Harris on social media for YEARS and today...I GET TO INTERVIEW HER on the podcast! {insert happy dance}.  During our interview, she lays out exactly what we need to do in order to build a 30-day social media strategy...PURE GOLD.  PLUS she also shares a FREE gift with our audience that includes an audio and workbooks to h...

Episode 88 Being on social media is a MUST in order to promote your business and for your ideal customer/client to find you, but how can you do it without being overly sales-y AND deliver the value everyone is always talking about.  My guest, Brittany McBean shares her 3-Step process for flawlessly executing this.  You are going to be mind-blown with all the gold she drops during this episode.  AN...

Episode 87 I love being a solopreneur!  But, it has crossed my mind several times as to whether or not I can scale my business without a team, and, if it's possible to scale without a team, how do I actually scale?  Today's interview with Jason Resnick answers all the questions! FREE GIFTS FROM JASON: https://rezzz.com/ https://rezzz.com/how-to-start-freelancing-successfully/ Important Links:   Lo...

Episode 86 Are you ready to kick procrastination to the curb once and for all?  After today's show, you will be walking away with proven strategies to help you be more productive in your day-to-day life!  Tune in now and get motivated! A gift from Doug:  www. KickInTheButt.com/lora Important Links:   Lora's Yeti Blue Mic click HERE For Lora's Dragon Pad pop filter click HERE For Lora's Sound Shiel...

Episode 85 It's becoming more evident every day!  We need a good, strong email list and a strategy that goes along with it.  My friend, Brenna McGowan is going to dive deep into the details of email marketing, helping you get a little more comfortable and confident with your email marketing efforts.  Let's dive in! Free Gift From Brenna:  TheSocialRescue.com/email Important Links: Lora's Yeti Blue...

Episode 84 Sometimes all it takes is just one tip or nugget to help you get your content flowing in the right direction.  I am willing to bet that you find more than one nugget in today's podcast!  Join me as my guest Nissar Ahamed shares all the goods when it comes to content marketing tips, tools, and strategies. Learn more here:   www. CareerMetis.com   Important Links:   Lora's Yeti Blue Mic c...

Episode 83 Curious how the pros do it?  You know, create amazing looking graphics for their brand, social media accounts, blog, and website?  Today is your lucky day!  I interview Melissa LeMay aka "The Canva Ninja" and she shares all the deets with us when it comes to colors, fonts, elements, saving time and organizing your designs when using Canva.  Get ready to a nugget-filled episode today!  T...

Episode 82 Don't you just love learning from people who know how to teach?  You know the ones...they're the ones who can break things down into easy to consume, easy to understand pieces...and at the end, you walk away feeling like a genius because you finally get it!  That's what's SO exciting about today's interview.  Jerry Potter of 5 Minute Social Media does just that!  He takes us through how...

Episode 81 OMG!  This episode with Shannon McKinstrie is one that you are going to want to play on REPEAT!  So many golden nuggets in this episode designed to help YOU build that community you have been working SO HARD on.   Get ready, grab some paper and a pen and let's do this! Connect with Shannon Here:  https://boutiquesocialdc.com/  and on Instagram  https://www.instagram.com/boutiquesocialdc...

Episode 80 Discovery calls...They are the lifeblood of a consultancy's business.  Without them, we wouldn't have clients to help.  Today, my friend Susan Rose from Rosebud Communications gives us the goods on how to get more of these essential conversations in our businesses. Tune in now! Important Links: Susan's Cheat Sheet:   http://susanrose.net/content-creation-cheat-sheet   Lora's Yeti Blue M...

Episode 79 This episode is one that you will want to save and listen to several times!  It is all about getting your photos, headshots, and images right!  My friend Robyn Graham, photographer and brand strategist shares with us her very best photography tips and techniques.  You won't want to miss a single second! https://robyngrahamphotography.com/signup-to-smartphone-for-business-tips/ Get the p...

Episode 78 Every once in a while we need a "kick in the butt" to get ourselves thinking about our business and to motivate us to do more.  Today, that's what I think you will get out of this episode.   This episode is a "must listen"!  Pop in those earbuds and tune in now!   Visit Andrew's Website Here:  www. SparkClothingCo.com Important Links:   Lora's Yeti Blue Mic click HERE For Lora's Dragon...

Episode 77 Do you ever watch stories on Instagram and wonder how people are designing such great content, how they get engagement and how they make their videos look so cool? Today I interview Allison Scholes, The Boss Lady In Sweatpants and she brings the goods!  She reveals strategies and some major tips that will help you get those DM's popping! FREE Gift From Me & Allison:  A list of the TOP a...

Episode 76 Today you are in for a treat!  Brenna McGowan from The Social Rescue joins me on the show to talk all things email marketing.  She takes us through everything we need to know when it comes to: Why we need an email list How to start one The types of emails we need to be sending to our list Best practices  And SO MUCH MORE! Gift from Brenna:  How to Create Emails that get Clicked, Convert...

Episode 75 Do you and your business need a Virtual Assistant (VA)?  Not sure?  This is the episode for you!  Today I interview my friend Shannon Baker of Socially Savvy VA.  She gives us the ins, the outs, and everything in between when it comes to setting a strong foundation for your business and if you truly need a VA to run a 6-figure business.  Tune in now to get the goods! A gift from Shannon...

Episode 74 You know the saying... "the riches are in the niches" but, what if you can't find your niche?  What if you don't know what it is or who you should be serving.  On today's podcast, my friend Robyn Graham is sharing her brand equation designed specifically to help you find your niche! Robyn's tip sheet can be found here:  RobynGrahamPhotography.com Important Links: Lora's Yeti Blue Mic cl...

Episode 73: Starting a podcast has been one of the best marketing decisions I have made for my business!  In this episode, I share with you 6 things that I have noticed or have changed in my business since starting my podcast last year.  I also share with you some tips you should follow before starting yours! Important Links:   Lora's Yeti Blue Mic click HERE For Lora's Dragon Pad pop filter click...