The Lora Shipman Show - Social Media Transformation Strategies for Busy Entrepreneurs and Business Owners

Episode 172 Thinking about starting a podcast but you have some questions?  My friend and repeat guest Stacey Harris debunks the most common myths about starting a podcast.  Tune in now! GIFT FROM STACEY:  www.uncommonlymore.com/launchyourpodcast   Important Show Links: Schedule social media content with ease!   Try CinchShare!   Get a 45-day free trial by clicking HERE Lora's Ring Light click HER...

Episode 171  Wouldn't it be great if you could have a formula or checklist to help you design and craft the perfect post?  In this episode, I give you the touch points needed to create the perfect Instagram posts! Important Show Links: Schedule social media content with ease!   Try CinchShare!   Get a 45-day free trial by clicking HERE Lora's Ring Light click HERE Lora's Tripod click HERE Lora's Y...

Episode 170 The hardest part of creating social media content is coming up with the ideas!  How many times have you found yourself staring at a blank screen wishing the content would just write itself?!?  I've been there more times than I want to admit. Finally I had a chat with myself and vowed to come up with a way to help me NEVER run out of content ideas.  And if you have been around here for...

Episode 169 I don't know about you, but I am a stories junkie.  I love them!  AND I think it's because I don't have to invest a huge amount of time or make a big commitment to enjoy them.  They are only 15 seconds long and you can see a smorgasbord of content really quickly which keeps it interesting and that my friends can be a big win for your business.  Today I am sharing 7 of my favorite reaso...

When it comes to social media, content is everything.  Real talk...crappy content just won't cut it.  Gone are the days where you can slap any old thing up on a social media wall and see instant results.  Instead, your content is competing with millions of other pieces of content and if it's not content that stands out, you and your band will be lost in the shuffle!  That's where I come along my f...

Episode 167 Don't post on social media until you have listened to this episode.  It will change how you show up - for the better.  In this episode you will learn the 5 things I use to determine whether or not my post will flop.  Tune in now to get the deets! Important Show Links: Schedule social media content with ease!   Try CinchShare!   Get a 45-day free trial by clicking HERE Lora's Ring Light...

Episode 166 We are often told that one of the best things we can do for our business is to grow our email list.  When we grow our email list, that gives us the opportunity to communicate with our audience on a deeper level through email marketing.  One of the best ways to grow an email list is to do it through a high-value lead magnet.  In this episode, I will share with you what a lead magnet is,...

Episode 165 If you post on social media for your business or if you are a content creator, chances are you hope your post will go viral.  In this mini-cast I share 4 tips you can use to create posts that have more viral characteristics.  Tune in now! Important Show Links: Schedule social media content with ease!   Try CinchShare!   Get a 45-day free trial by clicking HERE Lora's Ring Light click H...

Episode 164 Regardless of where you are in your entrepreneurial journey it's important to have some essentials in place.  Case Lane joins me today and takes us step by step through her foundational building blocks. FREE Gift from Case:  https://www.readyentrepreneur.com/life-dream-free-book-offer/    Connect with Case Lane: Facebook: https://www.facebook.com/readyentrepreneurHQ Instagram:  https:/...

Episode 163 I am on a mission!  I want to help you create better content and level up your exposure on the socials.  In this episode I share 5 things you must consider before you put up your next social media post.  Tune in now! Schedule social media content with ease!   Try CinchShare!   Get a 45-day free trial by clicking HERE Lora's Ring Light click HERE Lora's Tripod click HERE Lora's Yeti Blu...

You have 2.7 seconds to capture someone's attention when they are scrolling through the feedS on social media.  That's not a lot of time.  So, that means the image you have chosen for your post must be show-stopping.  Once you have their attention, your caption has to do the heavy lifting.  Your caption has about two lines to make an impact depending on which social media platform you are using. ...

Episode 161 It's no secret that Instagram is on fire and the place to be if you want to create a network, build your business, make sales, or get exposure.  How can you get more of that?  In today's mini-cast I'm sharing 3 amazing Instagram tactics you need to start using right now plus some other food for thought!  Listen now! Important Show Links: Schedule social media content with ease!   Try C...

Episode 160 Work less and make more.  Isn't that what we all want to do?  Create a business that allows us to have freedom to do more of the things that fill us up.  Today, my guest Kristin Molenaar takes us through the steps to help us create the work less - make more lifestyle.  Tune in now. Don't miss Kristin's FREE eBook here:  https://yesbossva.com/worklessmakemore Important Show Links: Podca...

Episode 159 Wanna take a peek inside my toolkit?  I love it when I get to take a peek inside the toolkit of the pros I follow.  I always learn SO MUCH!  Today, that's exactly what I am doing - I sharing 5 tools I can't live without as a social media content creator.  Learn about them now!  Links mentioned in this episode:  Canva click HERE CinchShare click HERE Podcast Show Links: Schedule social...

Episode 158 One of the main results we want to see come out of the social media content we put out in the world is engagement. So many times the reason we aren't getting the engagement we desire is because we aren't framing our content correctly or creating the type of content that compels someone to comment or share. In today's episode, I will teach you just how to do that!  Podcast Show Links: S...

Episode 157 Sometimes we fall into ruts and we don't even realize it.  I know I have - especially with my Instagram stories.  I am currently on a mission to jazz them up and I am going to take you along with me so you can make your stories interesting and captivating too!  Ready to learn some tips, tricks, and hacks?  Tune In Now! Important Show Links: Podcast Show Links: Lora's Ring Light click H...

Episode 156 We have heard how important storytelling is for business growth.  Sometimes it can be difficult to master the art of storytelling for business.  My guest Lynne Golodner takes through the steps to help us craft stories for our businesses.   Don't miss the opportunity to join her 21-day workshop by following this link:  https://makemeaning.org/story . Use coupon code MMH to get special p...

Episode 155 We hear it ALL. THE. TIME.   "Deliver Value When You Post."  We hear it SO often, it begins to sound like white noise and it leaves us wondering what value really is.  In this episode I break it down and give you easy, real-life examples of how you can deliver value on the daily.  Tune in now! Important Show Links: Podcast Show Links: Lora's Ring Light click HERE Lora's Tripod click HE...

Episode 154 I LOVE a good secret, especially when it can make life a little easier.  In this episode I share the 5 secrets I use for creating AMAZING social media graphics.  Ready to learn what they are?  Tune in NOW! Important Show Links: Podcast Show Links: Lora's Ring Light click HERE Lora's Tripod click HERE Lora's Yeti Blue Mic click HERE For Lora's Dragon Pad pop filter click HERE For Lora's...

Episode 153 Customers complaints or unhappy customers are bound to happen.  It's just part of doing business.  BUT, how you handle those customer situations makes ALL the difference.  In this mini-cast I share with you 4 steps to follow.  These steps will make dealing with unhappy customers so much easier - I promise!  Tune in NOW! I mportant Show Links: Podcast Show Links: Lora's Ring Light click...

Episode 152 Getting started with social media can be overwhelming.  There are so many questions like:  What do I post, what will my audience respond to, what if no one responds, what if my content isn't good...and the list goes on and on.  In today's episode, we are going to tackle those concerns and focus on who to come up with a content plan for your business using the 3 Fs of Social Media Frame...

Episode 151 Curious how to find the right people to hear your message on social media?  Tune into today's Mini-Cast to learn 3 easy steps to finding your ideal target market. Important Show Links: Podcast Show Links: Lora's Ring Light click HERE Lora's Tripod click HERE Lora's Yeti Blue Mic click HERE For Lora's Dragon Pad pop filter click HERE For Lora's Sound Shield click HERE Canva click HERE C...

Episode 150 Welcome to part 2 of building a social media strategy.  If you haven't listened to part 1, go back an episode - you will need that information first before you can tackle what we are going over today.  Today we are diving deep into getting focused.  Now that you have all the foundational pieces in place - you need to execute the focus part. Download the SMART goals planner by clicking...

Episode 149 Social media strategy.  I am going to be very transparent here.  When I first started out, I was completely overwhelmed by that phrase!  A social media strategy sounded bigger than me.  But then, I figured out how to break it down.  Today, I am going to share my process for creating a social media strategy. FREE Social Media SMART Goal Planner.  Click HERE Important Show Links: Podcast...

Episode 148 I t's all social media fun and games until you hear nothing but crickets on your social accounts! Am I right?  In today's mini-cast, I am going to share with you 5 social media mistakes you need to avoid to turn your account from meh to fire.  Tune in NOW! Important Show Links: Podcast Show Links: Lora's Ring Light click HERE Lora's Tripod click HERE Lora's Yeti Blue Mic click HERE For...