The Lora Shipman Show - Social Media Transformation Strategies for Busy Entrepreneurs and Business Owners

Episode 198 Stopping the Instagram scroll is critical to your success on the 'gram!  In this episode I share 3 strategies you can start using today to stop the scroll. Digital Marketing Made Easy! Digital marketing doesn't have to be a bear or expensive!   Groove Funnels makes it easy.   You have access to: Funnels Landing pages Email marketing campaigns Email list management Shopping cart Calenda...

Episode 197 Hashtags can be so confusing!  In this mini-cast, I share with you 6 hashtag buckets you can start using today in your Instagram marketing strategy. Digital Marketing Made Easy! Digital marketing doesn't have to be a bear or expensive!   Groove Funnels makes it easy.   You have access to: Funnels Landing pages Email marketing campaigns Email list management Shopping cart Calendar sched...

Episode 196 You asked for it and I delivered.  In this episode, I share how you can optimize your Instagram stories for business.  You are going to love it - it's jam packed with lots of creative ideas for your and your business! Important Show Links: Digital Marketing Made Easy! Digital marketing doesn't have to be a bear or expensive!   Groove Funnels makes it easy.   You have access to: Funnels...

Episode 195 Give me 10 minutes and I will give you 3 things you can do to start boosting your Instagram growth!  Tune in NOW! HURRY!  Space is running out for my 5 week Instagram Made Easy bootcamp!  Sign up by clicking HERE or following this link:  https://lorashipman.groovepages.com/instagrammadeeasy/   Important Show Links: Digital Marketing Made Easy! Digital marketing doesn't have to be a bea...

Episode 194 Want to know the secret to winning Instagram or any social media platform?  It's creating engaging and shareable posts!  In this episode I share 3 ways you can make your content more engaging and shareable.  Tune In Now! Instagram Made Easy :  Your 5-week boot Instagram bootcamp and Batch and Slay session. https://lorashipman.groovepages.com/instagrammadeeasy/ Important Show Links: Dig...

Episode 193 Podcasting is super hot right now!  Chances are you may be thinking about how to be a guest on someone's show or starting your own show.  In this episode, I break down things you should have in place so you can crush your next episode! Important Show Links: Digital Marketing Made Easy! Digital marketing doesn't have to be a bear or expensive!   Groove Funnels makes it easy.   You have...

Episode 192 This episode was SO MUCH fun to create.  I answered a BUNCH of questions people ask me on the regular about social media.  Tune in now because I bet I address some of your questions in this episode too! Important Show Links: Digital Marketing Made Easy! Digital marketing doesn't have to be a bear or expensive!   Groove Funnels makes it easy.   You have access to: Funnels Landing pages...

Mini-Cast Episode 191 When you feel you aren't getting anywhere with your social media content, it might be time to sharpen some skills.  There are certain skills you need to keep on top of - when you do, it could breathe new life into your accounts.  Tune in now to learn some skills you may want to fine tune. Important Show Links: Digital Marketing Made Easy! Digital marketing doesn't have to be...

Episode 190 It's time to get your Instagram captions on point!  In this episode, I share with you my secret formula for creating killer social media captions.  Tune in NOW. Important Show Links: Digital Marketing Made Easy! Digital marketing doesn't have to be a bear or expensive!   Groove Funnels makes it easy.   You have access to: Funnels Landing pages Email marketing campaigns Email list manag...

Episode 189 How you are using Instagram hashtags may actually be harming your business instead of helping it.  In this episode, I share 4 common Instagram hashtag mistakes people make and how to fix them.  Tune in now! Important Show Links: Digital marketing doesn't have to be a bear or expensive!   Groove Funnels makes it easy.   You have access to: Funnels Landing pages Email marketing campaigns...

Episode 188 Batching...It's not a task, it's a way of life!  If you know, you know!  In today's episode, I share with you the steps I use to create a week's worth of content allowing you more time to work "ON" your business, not "IN" your business.  Tune in NOW! Important Show Links: Digital marketing doesn't have to be a bear or expensive!   Groove Funnels makes it easy.   You have access to: Fun...

Episode 187 Does batching social media content seem confusing or are you unable to figure out a system?  In this mini-cast I share some social media batching secrets you won't want to miss! Important Show Links: Digital marketing doesn't have to be a bear or expensive!   Groove Funnels makes it easy.   You have access to: Funnels Landing pages Email marketing campaigns Email list management Shoppi...

Episode 186  Have you ever considered creating a style guide for your social media content?  You may just want to.  It will help you work smarter while creating consistency in your social media content.  Learn how in this episode! Digital marketing doesn't have to be a bear or expensive!   Groove Funnels makes it easy.   You have access to: Funnels Landing pages Email marketing campaigns Email lis...

Episode 184 The struggle is real!  Coming up with quality content can be challenging!  Especially if you are trying to figure out exactly what your audience is looking for.  Well today my friends, you are in for a treat!  My friend Shondell Varcianna from Varci Media shares how to never run out of the content your audience craves.  Tune in NOW! Gifts from Shondell: https://varcimedia.com/guide/  ...

Episode 183 Do the Instagram analytics have you overwhelmed?  In this episode, I simplify the whole analytics scene and break it down into 3 numbers you should look at on the daily.  The 3 analytics I share with you will give you a good snapshot and insight into how your post and your account are performing. Important Show Links: Schedule social media content with ease!   Try CinchShare!   Get a 4...

Have you been feeling the tug to start a podcast but aren't sure if you really want to invest the time and energy into starting one?  Yes, podcasting is a huge investment of time and energy but it can really help give you and your business the edge you are looking for.  Today I am sharing 9 reasons why you should consider starting a podcast for your business.   Important Show Links: Schedule socia...

Episode 181 It's here!  Reels - Instagram's answer to TikTok!  Now the big question is...Should you or shouldn't you dive into creating content for this new part of Instagram?  Let's dive in and break it down in today's mini-cast. Important Show Links: Schedule social media content with ease!   Try CinchShare!   Get a 45-day free trial by clicking HERE Lora's Ring Light click HERE Lora's Tripod cl...

Episode 180 I admit it!  I think social media vanity metrics are important.  In fact, in this episode, I am sharing SHOCKING truth about social media vanity metrics (and 3 Reasons why they are important).  Tune in now! Important Show Links: Schedule social media content with ease!   Try CinchShare!   Get a 45-day free trial by clicking HERE Lora's Ring Light click HERE Lora's Tripod click HERE Lor...

Episode 179 We all have one!  That one hour of the day where anything is possible.  Maybe you have experienced it before...It's the time of day where you are operating at peak performance, crushing your to-do list, and creative ideas flow fast - popping into your brain out of nowhere.  Have you ever thought to yourself "I was so productive today!  I wish I could bottle that productivity and tap in...

Episode 178 Are you under-utilizing the highlights section in Instagram?  No one talks about it much but, it is one area where you can showcase your business and give it a lot of visual real estate!  Tune in now to learn 13 creative and clever ways to use Instagram highlights. Important Show Links: Schedule social media content with ease!   Try CinchShare!   Get a 45-day free trial by clicking HER...

Episode 177 Are you avoiding DMs because you don't know how to authentically start a conversation?  In this episode I share 7 ways you can start a conversation in the DMs without sounding salesy or spammy.  Tune in now! Important Show Links: Schedule social media content with ease!   Try CinchShare!   Get a 45-day free trial by clicking HERE Lora's Ring Light click HERE Lora's Tripod click HERE Lo...

Episode 176 We hear the term "content marketing" thrown around a lot!  But, have you ever stopped to think about what it is, what it means, and how it can help your business?  Content marketing is one of the best ways to attract your ideal customer and target market.  Ready to learn how?  Tune In Now! Important Show Links: Schedule social media content with ease!   Try CinchShare!   Get a 45-day f...

Episode 175 Instagram stories is where it's at!  And some people have the best stories - so much so that I can't stop watching them!  What's their secret?  In this episode, I break it down into 8 things that I noticed.  Tune in now!   Schedule social media content with ease!   Try CinchShare!   Get a 45-day free trial by clicking HERE Lora's Ring Light click HERE Lora's Tripod click HERE Lora's Ye...

Episode 174 Want the tea on what's working right now in social media?  In this episode, I share 8 things that have made a big difference in my social media account.  WARNING:  This episode doesn't may go against what other social media experts recommend.  Tune in now! Suggested Episodes to listen to: How to Create Social Media Content in 3 Easy Steps 5 things you must try to supercharge your socia...

Episode 173 Using hashtags is the one strategy that really helps to broaden my reach on Instagram and Facebook!  Yes, I said Facebook.  Hashtags are making a comeback on Facebook and I am really excited about that!  So where do you find all the good hashtags?  Keep listening because I am going to share 7 places where they may be hiding and stay tuned until the end because place #7 will surprise yo...