The Lora Shipman Show - Social Media Transformation Strategies for Busy Entrepreneurs and Business Owners

Episode 223 Don't you love it when people "in the know" give you their predictions?  It's like you have access to a crystal ball or inside information!  In this episode, I am sharing my social media predictions for 2021.  Tune in now! Important Show Links: Digital Marketing Made Easy! Digital marketing doesn't have to be a bear or expensive!   Groove Funnels makes it easy.   You have access to: Fu...

Episode 222 Everyone has a power hour - a certain part of the day that you are the most productive.  Everyone's power hour is different depending on things like your circadian rhythm.  Tune now to identify when your power hour is and how to make the most of it. Important Show Links: Digital Marketing Made Easy! Digital marketing doesn't have to be a bear or expensive!   Groove Funnels makes it eas...

Episode 221 Creating a social media plan for 2021 doesn't have to be as overwhelming as it sounds.  In fact, it can be fairly simple.  In this episode, I share my process for creating an annual social media plan.  Tune in now to start planning your social media campaigns for the new year! Important Show Links: Digital Marketing Made Easy! Digital marketing doesn't have to be a bear or expensive!  ...

Episode 220 I'm always curious about how people structure their business and the various streams of income they build into their company.  I thought it would be interesting to share the multiple streams of income I have in my business.  Maybe something I mention in this episode will sound interesting to you. Important Show Links: Digital Marketing Made Easy! Digital marketing doesn't have to be a...

Episode 219 Starting conversations can be awkward.  But they don't have to be.  Tune in now for my Instagram conversation starter prompts. Your 'Gram will thank you! Important Show Links: Digital Marketing Made Easy! Digital marketing doesn't have to be a bear or expensive!   Groove Funnels makes it easy.   You have access to: Funnels Landing pages Email marketing campaigns Email list management S...

Episode 218 Instagram carousel posts are gaining more and more attention and with good reason!  They are a wonderful tool for you to use to tell a story, share tips, showcase products, and services, and engage your audience.  Not to mention, the algorithm really likes them too! Tune in now sure you are getting the most out of your carousel posts by following my top 3 best practices.  Important Sho...

Episode 217 As entrepreneurs and business owners, it's critical for us to be as productive as possible! But, sometimes brain fog gets in the way. In this episode, my guest Tanessa Shears shares 5 bio-hacks to help us get rid of brain fog, allowing us to be the most productive version of ourselves. Free gift from Tanessa:  tanessashears.com/energy Connect with Tanessa on Instagram https://www.insta...

Episode 216 Have you ever looked at someone and say to yourself "How does so-and-so get it all done and look like they have it all together."  I know I have which is why I have become a productivity nerd over the years.  It has always intrigued me how people do things.  It's fun to study people's habits, processes, and systems.  Whenever possible, I adopt what makes sense for me, my work, and my l...

Episode 215 Batching social media content.  I know you've thought about it.  It's an intriguing thought.  In theory, it could work but there is something that's holding you back from giving it a whirl.  It might be time to give it a try my friend! Tune in to see if it's time for your business to Batch and Slay™!   Important Show Links: Digital Marketing Made Easy! Digital marketing doesn't have to...

Episode 214 Getting SMART with Instagram content! Take this quick quiz to see if your content creation efforts are on point. Tell me in the comments how you ranked and what you could use more help with. Have FUN! Important Show Links: Digital Marketing Made Easy! Digital marketing doesn't have to be a bear or expensive!   Groove Funnels makes it easy.   You have access to: Funnels Landing pages Em...

Episode 213 Have you done it yet?  Have you Claimed Your Career?  In this episode, my good friend Stephanie Ritz joins me to share effective tips for career growth and for getting promoted.  We talk about advocating for yourself, confidence, mindset, and so much more to help you position yourself to get that next promotion and to Claim Your Career!  Tune in NOW! FREE gift from Steph:  https://mail...

Episode 212 Confession.  I used to get freaked out by the term "plan."  Whenever I heard the word "plan" my mind would immediately assume activities that are long, hard, and time-consuming.  Good news!  It doesn't always have to be that way.  In today's mini-cast I am sharing how you can create a quick and easy Instagram thumbnail plan for 2021!  Tune in now. Important Show Links: Digital Marketin...

Episode 211 Instagram's carousel posts are becoming increasingly more popular.  And, I can understand why.  Carousel posts are a great way to easily deliver high-value content on a consistent basis and audiences LOVE them because they are easy to consume and interactive - they keep our fingers busy as we keep swiping left to consume the content.  By now you are probably wondering "what makes for g...

EPISODE 210 The best way to stop the social media scroll is through AMAZING graphics.  Sometimes, we just don't have the library of images we need to make an impact.  That's where stock photos come in handy.  In this blog post I am going to share with you the top stock photo sites I love.   Important Show Links: Digital Marketing Made Easy! Digital marketing doesn't have to be a bear or expensive!...

Episode 209 Coming up with social media content ideas can be exhausting, taxing, and just plain hard.  Forget struggling with social media content ideas!  Instead, try this!  Content Pillars!  What's a content pillar?  I know you have heard the term before.  People in the digital marketing space throw that term around a lot.  It's one of those terms that sounds pretty self-explanatory but when you...

Episode 208 When you feel you have exhausted absolutely all of your content ideas and you have no more creativity left - use these three content category ideas.  Your audience will love them.  Tune in now to find out what they are. Important Show Links: Digital Marketing Made Easy! Digital marketing doesn't have to be a bear or expensive!   Groove Funnels makes it easy.   You have access to: Funne...

Episode 207 Posting social media content is one thing.  Posting with purpose is an entirely different ball game.  Knowing these three social media skills will help you post better content with purpose.  Tune in now to discover what these three skills are.  Do you have them? Important Show Links: Digital Marketing Made Easy! Digital marketing doesn't have to be a bear or expensive!   Groove Funnels...

Episode 206 Warning!  This episode is only for those who are serious about their Instagram account.  You will need pen and paper to take notes and score yourself!  By the end of this mini-cast you will know exactly where to make Instagram account improvements.  Ready to start improving your 'gram?  Tune in now! Important Show Links: Digital Marketing Made Easy! Digital marketing doesn't have to be...

Episode 205 Should You Be Using Relatable Marketing On Your Instagram Account and Other Social Media Channels?  In a word...YES!   The BEST marketing is marketing that doesn't feel like marketing.   In fact, it's marketing in disguise.   So what does that look like?   To me, it's what I call "relatable marketing."   Relatable marketing is a Lora-ism, I'm not sure it's a technical or official term,...

Episode 204, Unpacking The Documentary "The Social Dilemma," Part 3 The Social Dilemma.  Have you seen the documentary yet?  If you have, you probably have a lot of thoughts, opinions, and concerns about social media, how it influences us, manipulates us, and controls our experiences.  This week, I thought it would be interesting to do something a little different.  I pulled together my social med...

Episode 203   Unpacking The Documentary "The Social Dilemma," Part 2 The Social Dilemma.  Have you seen the documentary yet?  If you have, you probably have a lot of thoughts, opinions, and concerns about social media, how it influences us, manipulates us, and controls our experiences.  This week, I thought it would be interesting to do something a little different.  I pulled together my social me...

EPISODE 202, Part 1 The Social Dilemma.  Have you seen the documentary yet?  If you have, you probably have a lot of thoughts, opinions, and concerns about social media, how it influences us, manipulates us, and controls our experiences.  This week, I thought it would be interesting to do something a little different.  I pulled together my social media besties and invited them to have a panel disc...

Episode 201 One of the best ways to expand your audience or get in front of a new audience is to be on someone else's podcast.  In today's mini-cast I share with you what you need to do to best position yourself when pitching your idea to a podcast show host. Tune in now! Important Show Links: Digital Marketing Made Easy! Digital marketing doesn't have to be a bear or expensive!   Groove Funnels m...

Episode 200 Are you starting a side hustle or trying to get your business off the ground?  I bet you have LOTS of questions about how you should get the word out or what marketing strategies you should have in place!  In today's episode, Sharon from The Mom Renovation joins me to ask me questions she has.  I bet you have them too.  Be a fly on the wall as we go through a one on one coaching sesh i...

Episode 199 5 savvy ways you can optimize your Instagram Bio in less than 10 minutes!  Tune in now to see where you can make some BIG improvements in your Instagram bio.  Tune in now! Important Show Links: LinkTree:  https://linktr.ee/ Digital Marketing Made Easy! Digital marketing doesn't have to be a bear or expensive!   Groove Funnels makes it easy.   You have access to: Funnels Landing pages E...