The Lora Shipman Show - Social Media Transformation Strategies for Busy Entrepreneurs and Business Owners

Episode 248 Sometimes SEO (search engine optimization) can be confusing!  My guest, John Vuong does a great job explaining why it's important and how we can optimize our websites to help us get the ranking we desire.  Tune In Now! Connect with John Vuong and his team here: www. LocalSEOSearch.ca Check out his podcast "Local SEO Today" by clicking HERE Connect with John on LinkedIn by clicking HERE...

Episode 247 I love it when people share how they organize their business life.  I always learn something new or pick up a new hack/technique.  In this episode, I thought it would be fun to share how I organize my schedule in hopes that you could find a nugget or two to add to your work life. Tune in now! Important Show Links: Digital Marketing Made Easy! Digital marketing doesn't have to be a bear...

Episode 246 Regardless if you are a new business owner or well-seasoned, this episode is for you!  My good friend Jill Celeste takes us on a journey of how to get "That First Client" and every client thereafter!  If you are looking to spice up your client attraction game, you won't want to miss this episode.  Tune in now! Don't miss Jill's free downloadable companion workbook that goes with That F...

Episode 245 Don't you just love those workdays where you seem to effortlessly remain focused and become majorly productive?  If there was a way I could bottle those days and make them come more and more frequently and last longer, I would be the first in line to learn how.  Soooo....I did some research.  I discovered and tested a bunch of techniques and tools to help me get into flow state faster....

Raise your hand if you begin to break out in a COLD SWEAT when you think about asking for testimonials.  If I am being real, asking for testimonials is waaaayyyy outside of my comfort zone.  I always feel awkward and shy when asking for them.  If this sounds like you, you are going to LOVE this episode with Licia Morelli.  She shares so many great tips and strategies regarding getting the right te...

Episode 243 Do you ever get in a funk where you have a difficult time getting your motivational mojo back?  I know it happens to me.  It can zap all of your creativity and be really hard to snap out of.  The good news is, it doesn't last forever.  The better news is, there are some things you can do to pull yourself out of it.  In this episode, I share 7 tips I use to get my motivational mojo BACK...

Episode 242 Don't you just LOVE the social media guidebook you were given when you first started your business?!?  You know the one - it tells you how to create a content plan, what an editorial calendar is, and exactly which content to post and when?  Wait...you didn't get that guidebook either?!?  If you are like me, you have had to find out how to do all of this on your own, and...you may not e...

Episode 241 Got a love-hate relationship with hashtags?  In this mini-cast I share the top hashtag mistakes most people make and how to correct them. Tune in now to level-up your hashtag game.  Important Show Links: Digital Marketing Made Easy! Digital marketing doesn't have to be a bear or expensive!   Groove Funnels makes it easy.   You have access to: Funnels Landing pages Email marketing campa...

Episode 240 Stop struggling with pillar content - try this instead!  It sounds tempting to fit all of the content you want to create into little boxes or categories.  But, let's be real.  We are multi-faceted humans and our businesses are have just as many facets as we do.  If fitting your content into 5 boxes sounds restrictive and boring, this episode is for YOU!  Tune in to learn how you can cr...

Episode 239 Social media is a time suck!  BUT, it doesn't have to be.  In this mini-cast I share 5 fast tricks you can use to make your time on social media more efficient! Important Show Links: Digital Marketing Made Easy! Digital marketing doesn't have to be a bear or expensive!   Groove Funnels makes it easy.   You have access to: Funnels Landing pages Email marketing campaigns Email list manag...

Episode 238 Who doesn't love a good time-saving shortcut?!?  We are BUSY growing our businesses - if there is a faster, shorter way to do something, I think we should do our part to share it.  In this episode, I share 6 shortcuts you won't want to miss!  Grab a pen and some paper and let's dive in!   Important Show Links: Digital Marketing Made Easy! Digital marketing doesn't have to be a bear or...

Episode 237 When you stop making these top Instagram mistakes, you open your account up to more exposure and more engagement from your audience.  Learn what the top mistakes are and how to fix them when you tune in now! Important Show Links: Digital Marketing Made Easy! Digital marketing doesn't have to be a bear or expensive!   Groove Funnels makes it easy.   You have access to: Funnels Landing p...

Episode 236 Do you have an Instagram Stories Plan?  If you don't, you could be missing out on some critical exposure.  In this episode, I share how to create a down and dirty, EFFECTIVE Instagram Stories content plan.  Grab your pen and paper, you will want to take notes on this one! Important Show Links: Digital Marketing Made Easy! Digital marketing doesn't have to be a bear or expensive!   Groo...

Episode 235 Constantly hearing crickets each time you post on social media?  It might be time to change up your content.  In this episode, I share post ideas you can use to explode your engagement.  Tune in now! Important Show Links: Digital Marketing Made Easy! Digital marketing doesn't have to be a bear or expensive!   Groove Funnels makes it easy.   You have access to: Funnels Landing pages Ema...

Episode 234 Should you be using lead magnets in your business?  I think so!  In this episode, learn what a lead magnet is, what makes for great lead magnets, and how to get started with them by using a FREE tool in this episode! Important Show Links: Digital Marketing Made Easy! Digital marketing doesn't have to be a bear or expensive!   Groove Funnels makes it easy.   You have access to: Funnels...

Episode 233 Are you considering adding a membership to your business?  You won't want to miss this episode.  My friend Gina from Babe Crafted spills the tea on how to get started organizing a membership for your business.  Tune in now to get all the deets! 30 Day Content Planning Guide - https://view.flodesk.com/pages/5ebc0cbedf5f060026f0e2e0  

Episode 232 Are you thinking about starting a podcast?  Listen to this podcast first before you do anything else.  It may help you avoid some podcasting mistakes I made when I first started out.  Tune in now! Important Show Links: Digital Marketing Made Easy! Digital marketing doesn't have to be a bear or expensive!   Groove Funnels makes it easy.   You have access to: Funnels Landing pages Email...

Episode 231 In this episode meet Harry from the Sorted app.  He shows us the importance of hyper-scheduling, how it improves productivity, and why to-do lists don't work. Tune in now! Important Show Links: Digital Marketing Made Easy! Digital marketing doesn't have to be a bear or expensive!   Groove Funnels makes it easy.   You have access to: Funnels Landing pages Email marketing campaigns Email...

Episode 230 Don't you love it when you get to peek behind the curtains of someone else's business?!?  In this episode, I share my top tools!  Look behind my curtain and discover what's in my social media toolbox. Digital Marketing Made Easy! Digital marketing doesn't have to be a bear or expensive!   Groove Funnels makes it easy.   You have access to: Funnels Landing pages Email marketing campaign...

Episode 229 Do social media analytics have your head spinning?  In this episode, I share 5 social media insights savvy social media marketers look at on the regular.  Tune in now! Digital Marketing Made Easy! Digital marketing doesn't have to be a bear or expensive!   Groove Funnels makes it easy.   You have access to: Funnels Landing pages Email marketing campaigns Email list management Shopping...

Episode 228 2021 is the year YOU are going to get your social media profiles on point.  One of the BIGGEST things you can do for your social media accounts is to ensure you have the BEST possible headshot front and center.  In this episode, I share my 7 point checklist to help you put your best face forward. Tune in now! Important Show Links: Digital Marketing Made Easy! Digital marketing doesn't...

Episode 227 Did someone say productivity?  I LOVE productivity hacks.  Anything that can help me do my job better, I AM THERE for it!  My friend Tanessa Shears is BACK!  She is sharing with us her top 5 business productivity hacks and you won't want to miss hack number 4 - it's SO COOL! Free gift from Tanessa:  www.tanessashears.com/energy   Connect with Tanessa on Instagram  https://www.instagram...

Episode 226 New year...NEW BIO!  When was the last time you took a good look at your Instagram bio?  TRUTH:  It has been a while for me and I missed out on some great optimization opportunities.  I don't want the same thing to happen to you!  Tune into this quick and easy to consume episode to get ideas about how you can make your Instagram on point for 2021.   Important Show Links: Digital Market...

It's ok if you think hashtags are confusing and you don't understand how to get the most out of them. This episode is going to give you insight into how to choose hashtags to help you get the most exposure possible.  Tune in now! Important Show Links: Digital Marketing Made Easy! Digital marketing doesn't have to be a bear or expensive!   Groove Funnels makes it easy.   You have access to: Funnels...

Episode 224 Let's face it.  Hashtags are a powerful tool but...they're not the prettiest LOL.  Am I right?  In this episode, I share 3 ways you can hide hashtags on Instagram stories and keep the integrity of your visuals on point!  Tune in now! Digital Marketing Made Easy! Digital marketing doesn't have to be a bear or expensive!   Groove Funnels makes it easy.   You have access to: Funnels Landi...