The Long Game

Building a company from scratch can be a stressful task as it entails various complex processes including coming up with the actual product, seeking funding, and marketing the product. This new episode seeks to inform the audience on how to grow a company, market it well through the appropriate channels, and maintaining the motivation to work on the company.  Our today’s guest is Daryna Kulya, an...

Proper leadership skills are pivotal in the growth of the company and the accomplishment of any set goals. While there are many leadership styles often highlighted on numerous web pages, few are backed by factual information and real-time data.  This episode seeks to understand the underlying unconventional, yet proven leadership thoughts that can spearhead the growth of a company. Our guest today...

Throughout the history of modern civilization, marketing has consistently proven to be a critical pillar in the growth of any successful business. The emergence of digital marketing, in particular, has led to a proliferation of new marketing ideas and strategies.  This episode focuses on the need for a diversified, strong marketing portfolio to improve brand awareness and increase company leads. O...

Content marketers rarely make it to the CEO position of a company. Devin Bramhall is one of the few content marketers who beat all odds to cling to the coveted C-suit top position Devin is a marketing advisor with over 15 years of B2B marketing and leadership experience at startups and agencies. She is the former CEO of Animalz, the leading content marketing agency for B2B SaaS companies, where sh...

Although content creation and content marketing may be defined differently, they both have the same ultimate goal- to drive traffic and conversion. In this episode, the three co-founders of Omniscient Digital, Allie Decker, David Khim, and Alex Birkett, come together to discuss the ideal ways of content creation and marketing.  As experts in content creation and marketing, the trio share invaluabl...

In today's fast-paced business world, companies must constantly adapt to stay relevant and competitive. One way they do this is through rebranding. Rebranding is the process of changing a company's image, name, logo, or other branding elements to create a new identity and communicate a new message to customers. It's a strategic decision that companies make when they feel their current brand is no...

Starting a company is an exciting journey, but scaling it up can be a daunting task. As a startup grows, the need for talented individuals becomes increasingly vital as not all tasks can be performed by the founders. The right team can make all the difference between success and failure.  Bobby's currently the CEO of Equals, a next-generation spreadsheet with live data connections, versioning, and...

People at all career levels can easily fall prey to imposter syndrome. Imposter syndrome can basically be defined as the psychological feeling of being inadequate for the role or task is given.  In this episode, David Khim, Alex Birkett, and Allie Decker are joined by Ryan McCready to discuss the causes, frequency, and effects of Imposter syndrome. Throughout the episode, they each give their thou...

Adapt or perish is a famous quote known to many. But how is it applicable to the marketing and growth of a company? In a constantly changing world, companies that are able to adapt to new trends and technologies stand the highest chance of thriving compared to those which fail to adapt. This episode features, Vitor Pecanha, a renowned marketing leader, to discuss the ongoing technological changes...

Marketing your skills as a freelance writer can be difficult especially when you are starting out. It takes a combination of good marketing, deliverance of exemplary work, and proper work management for one to excel as a freelance writer.  Kayla Voigt is a freelance writer with a passion for storytelling. She has a strong grasp of language and a talent for weaving together words in a way that brin...

Events are becoming an increasingly essential part of any successful digital marketing strategy.  Palash Soni is one of the co-founders and the CEO of Goldcast.  He is trained as an engineer but moved on to business and product leadership roles at a Mobile AdTech company. He began pursuing an MBA at Harvard, but after meeting his co-founders and developing the idea for Goldcast, he took a leave of...

Use data to drive informed decisions, avoid common mistakes, and stay up-to-date on the latest marketing strategies. Improve your marketing efforts with actionable tips and insights on data-driven decision-making and a new dawn with GA4 almost hitting our systems. JJ Reynolds is the founder and head of marketing and analytics at MediaAuthentic. JJ has extensive experience using data to drive infor...

Building and scaling a successful company takes more than just focusing on sales and revenue. In this episode, Austin Distel unpacks the most vital strategies he uses to ensure his company keeps growing and scaling.  Austin Distel is the Senior Marketing Director at Jasper, a company that helps creators produce new content using artificial intelligence. The company has a formidable track record of...

In today's fast-paced business environment, growth and success are essential for long-term survival. But what does it take to achieve business growth, and how can individuals and organizations stay ahead of the curve? In this episode, we are joined by Holly Chen, an experienced and enthusiastic business leader, to discuss individual and business growth in the ever-changing business environment.  H...

When you think your company is media marketing oriented, you might be focusing on content marketing alone.  As you would learn in this episode, Ronnie Higgins, formal Director of Content for Hopin and a formal podcast guest, tells us that while content marketing is a subset of media marketing, there is a thing line between them and intently pushing just SEO materials or not, bridges the gap. Show...

It feels like every SaaS company is scrambling to figure out their developer marketing strategy. But is it actually any different than all your other marketing strategies? Francesca Krihely has spent over a decade at MongoDB and Synk solving for this persona. In this episode, we rumble through what you need to do — and what to avoid — to build relationships with developers. Topics The DevSecOps co...

When you’re on the hamster wheel of content creation, it can feel hard to get off. When you zoom out, though, it turns out there are more-strategic ways to look at what you’re making and why. Jakub Rudnik’s created content for renowned organizations like G2, Chicago Tribune, and now Scribe. Buckle up for this conversation where he shares his tips for being more intentional. Topics Defeat imposter...

Storytelling has existed since the beginning of civilization. But how do you learn to do it better? According to Jay Acunzo of Unthinkable Media, all it takes is conviction and commitment. In this conversation, he tells stories about how to tell better stories — meta, we know. Topics What to learn from Anthony Bourdain Have a vision for your content The difference between “good” and “effective” A...

Andrea Wildt and Samantha Anderl , ex-marketing professionals and freelancers, are now the co-founders of Harlow – an all-inclusive tool to assist solopreneurs in streamlining their business. Harlow offers organized solutions for aiding freelancers, such as automated invoicing, proposal templates, and many other features from a centralized hub. We sincerely value the freelance population and creat...

Is it possible to do affiliate marketing without losing your soul? According to 99signals founder Sandeep Mallya , it is. And while there’s no shortcut to success, there are key principles to embody along the way. Enjoy our conversation with him. Topics Be authentic Being critical to your affiliates How to become an affiliate marketing expert The importance of being organic in your writing Don’t b...

Technological advances are coming so rapidly that the phrase “what got you here won’t get you there” rings true for almost every industry and business model. When the only thing constant is change, it becomes increasingly important for teams to not just keep their house in order, but also continuously scan the horizon for the next great threat, resource, or opportunity. Sustainable success will re...

You don’t have to look far to hear that “thought leadership” matters in 2023. But what does it take to do it well and in an authentic way? In this conversation, we chat about the best — and worst — ways to approach building that authority. Topics Finding the balance between editorial content and optimization Writing for yourself is not the same as writing for others Unlearning writing only for SEO...

Before you know it there’s another SEO “growth hack” going around. But, like all trends, they come and go. Few strategies survive the test of time. And few people know them like Kevin Indig (ex-Shopify). In this Office Hours workshop, Kevin peels back timeless principles for how your growing company can approach SEO. Topics Scaling SEO Integrators vs. Aggregators Growing your marketplace Aggregato...

Marketing: the more it changes, the more it stays the same. For every new buzzword that blows up on Twitter, there are as many timeless principles about how to succeed.  Mark Schaefer is a globally-recognized author, keynote speaker, futurist, and business consultant who blogs at Businesses Grow — one of the top five marketing blogs of the world. He has spent his entire career learning to separate...

As marketers, it’s natural to want a shortcut to more traffic. And while glossaries offer that alluring promise, stay away from that siren’s song. There’s little upside in the long-run for your customers or your team. In this episode of our Kitchen Side series, we rumble through pitfalls to avoid with glossaries and other tactics to try instead. Topics What is a glossary? Why do you need a glossar...