The Long Game

Are you struggling with managing compensation and workforce processes in your business? You're not alone. As Lisa Wallace, co-founder of Assemble, a compensation management platform, notes in this episode, many large organizations struggle with this challenge. But the good news is that there are solutions out there. Lisa believes that pay transparency is here to stay and that companies will need t...

Are you ready to dive into the world of marketing and advertising? In this episode, Chris Toy, CEO of MarketerHire, discusses various topics related to marketing and the challenges of adapting to new technologies and the competitiveness of the marketing industry. Chris has been in the marketing game for over 20 years and has seen it all - from the days of generalist marketing to the rise of algori...

In this episode of Kitchen Side, Alex Birkett, Allie Decker, and David Ly Khim discuss their experiences with conferences and events, emphasizing the importance of creating events that facilitate meaningful interactions and discussions. They also touch on topics such as the use of AI in content creation, programmatic SEO, and the personalization paradox in conversion rate optimization. They share...

Are you struggling to balance your work and personal life? Do you find it difficult to set boundaries while working from home? In this podcast episode, our co-founder, Alex Birkett, is joined by Bridget Poetker, Director of Growth at Loop & Tie. She also co-hosted a pod called Self Control & Cheese to help 20-somethings in b2b tech navigate their personal and professional lives.  Alex and Bridget...

In this podcast episode, we are joined by Jonathon Reilly, the co-founder and COO of Akkio, who focuses on driving the company’s mission of making it incredibly easy for people who work with data to leverage AI. Jon discussed the importance of user experience design in building a successful product. He explained that his motivation for creating Akkio came from his frustration with the difficulty o...

As a founder, it can be tough to balance work and personal life, make tough decisions, and stay motivated. In this episode, Alexa Grabell, founder of Pocus, shared some valuable insights and advice for other founders out there.  Alexa is the co-founder and CEO of Pocus, the first Product-Led Sales (PLS) platform. Pocus helps go-to-market teams use data to improve customer acquisition, conversion,...

Partnerships can make or break a business. In this episode, we are joined by Barrett King, currently the Senior Manager-Global Go-to-Market Strategy, Partner Ecosystem at HubSpot. He is a highly motivated and results-driven professional with over 10 years of experience in building partnerships and executing go-to-market strategies for SaaS companies. He is skilled in identifying and cultivating ne...

Have you ever felt lost in your career, unsure of what direction to take or what goals to pursue? You're not alone.  In this podcast episode, David Fallarme discussed various topics related to marketing and leadership. They talk about their personal brand pillars, which include addressing the lack of leadership in startup execution and the need for resources for first-time marketing managers. They...

Are you looking for some valuable insights on marketing and community building? In this episode, Emily Kramer, the co-founder of MKT1 Capital, discusses various topics, including prepping for a podcast as a guest, the challenges of hiring marketers for startups, and the importance of setting impactful marketing goals. Emily is a fund manager and marketer. Currently, she’s co-founder of MKT1 Capita...

The marketing world is being impacted by AI advancements and the upcoming Google Search Generative Experience (SGE), prompting discussions on how to prepare and adapt without relying on speculative predictions. The rise of generalists in the business world may be a result of the increasing complexity and interconnectedness of technology and marketing. In this episode of Kitchen Side, Alex Birkett,...

In this episode, we are joined by Corey Haines, the founder of Swipe Files and cofounder of SwipeWell. He shares their journey toward entrepreneurship, including the challenges they faced and how they found their passion in the world of tech and marketing.  Corey Haines has been the head of marketing at companies like Baremetrics and SavvyCal as well as consulting with dozens of startups. He's cur...

Have you ever wondered about the impact of AI on content creation and marketing? This podcast episode features an interview with Ben Pines, Director of Content at Wordtune, discussing generative AI, SEO, content creation, and the changing landscape of search behavior.  Ben Pines is a seasoned content marketing expert with over 15 years of experience in the field.  Ben's most notable role was as th...

Creativity is the ability to generate ideas, inventions, and new ways of thinking and solving problems. It is a key element in the success of any business or organization. Creativity is not just about ideas but also about how you think about your work and what you do with your ideas. It's not just about being creative with words but also about being creative with numbers and visuals. It's not just...

The content marketing industry is growing at a rapid rate, and it's not hard to see why. People are more connected than ever before, and they are using technology to stay informed, entertained, and engaged. In the near future, the world of content marketing is going to be very different. The rise of AI will have a huge impact on how we create, distribute, and consume content, and it's important fo...

In this episode, our co-founder, David Khim had the pleasure of interviewing David Mausolf, co-founder of Apex Growth. We covered a range of topics, including David's business trip to San Francisco, the importance of in-person meetings for building relationships, and potential topics to discuss on the podcast. We also delved into David's journey to building Apex Growth and the key milestones that...

Welcome to another brand new episode of the Long Game Podcast. In this episode, we dive into the world of content quality and the processes involved in ensuring it. Alex Birkett and Margaret Jones share their insights on the topic, providing valuable tips and tricks for maintaining consistency and improving the overall quality of content produced. Margaret suggests using checklists for different f...

A marketing strategy is a plan for how you'll market your product. It includes the target audience, goals, and tactics you'll use to reach those goals. Marketing strategy is important because it helps you think about the place of your product or service in the market. Marketing strategy helps you consider how to position your brand and how customers will perceive it. It also helps you think about...

As a business owner, you're probably juggling many things at any given moment. You're trying to keep up with the latest trends in your industry, keep your customers happy, and ensure that everyone on your team has what they need to do their job well. But too often, these tasks are competing for your attention and are all important. You can't afford to let any one of these things fall through the c...

In today's rapidly evolving digital landscape, software companies are constantly innovating and delivering new products and services to meet the ever-changing demands of customers. While product development and sales are important aspects of any software company, billing and revenue management are equally critical to success. Without an effective billing system in place, software companies risk lo...

There are many marketing channels and choosing the best for your company requires proper research. In this brand-new episode, we are joined by Natalie Marcotullio to discuss need for focus and prioritization in marketing efforts and the importance of understanding different marketing channels. Natalie Shares her experience with using LinkedIn as a marketing channel. She emphasizes on the need to o...

The purpose of a presentation is typically to convey information, ideas, or perspectives to an audience, and the better the presentation, the more effective it is likely to be in achieving its objectives. A great presentation is one that engages the audience, holds their attention, and effectively communicates the intended message.  In this new episode, we are joined by Sarah Kiefer, a marketing g...

In today's hyper-connected world, businesses are in constant competition to stand out and attract new customers. In order to achieve this, companies have to offer a unique and exceptional experience to their customers. This is where customer experience (CX) comes into play. A good CX can make all the difference in creating a loyal customer base and increasing sales. Tune into this conversation to...

In today’s fast-paced digital age, many businesses and constantly looking for innovative ways to reach their target audience with the aim of growing their revenue and the business at large. Among the common department with the mandate of increasing the company’s sales are the ABM (Account-Based Marketing) and Demand Gen. But do many businesses understand the actual difference and relevance of the...

Podcasting has become an increasingly popular medium for people and companies to share their thoughts, ideas, and stories with a global audience. With the rise of platforms like Spotify, Apple Podcasts, and Google Podcasts, it has become easier than ever to create and distribute your own podcast. However, producing a podcast that is engaging, informative, and professionally crafted requires more t...

AI is no longer as futuristic as it used to be, it is now real and the major buzzword in the marketing industry. AI is constantly used to generate content of many forms, including social media posts, emails, articles, and artistic images. It is therefore no doubt that AI content generators cannot be ignored anymore.  In this episode, Allie Decker is joined by Krista Doyle of Jasper to discuss the...