The Long Game

In this episode, Lindsay Tjepkema, CEO and co-founder of Casted, a podcasting and video platform for B2B marketers discussed the importance of relationships in business, the evolution of B2B marketing, and the value of podcasting as a content format.  Lindsay shared her experience running a services consultancy and how it taught her the importance of prioritizing relationships with customers. She...

In this episode, Omniscient Digital founders Alex Birkett, Allie Decker, and David Ly Khim discuss a LinkedIn post about stealing SEO traffic from a competitor using AI-generated content. They explore the moral implications and the impact on the internet and information ecosystem.  The conversation then shifts to the importance of backlinks in SEO and the need to play the long game and talk about...

In this episode, Braden Becker, the SEO Lead at Faire, an online marketplace for local retailers discussed Faire's SEO strategy, including programmatic SEO and automating workflows. He talked about the challenges of implementing SEO in the B2B marketplace and controlling consumer traffic. Braden shares insights on building relationships between brands and retailers, balancing high search volume ke...

This episode of Kitchen Side discussed various topics related to content marketing, sales enablement, and surround sound SEO. Omniscient Digital founders, Alex Birkett, David Khim, and Allie Decker explore the challenges and misconceptions surrounding sales enablement content, emphasizing the importance of addressing specific pain points and showcasing thought leadership.  They also delve into red...

In this Kitchen Side episode, discussed a range of topics including their recent hiring process, remote work, and the importance of being analytical in content and SEO fields.  Omniscient Digital founders, Allie Decker, Alex Birkett, and David Ly Khim shared insights into their hiring process, emphasizing the skills and traits they look for in candidates, and also discussed the challenges of remot...

In this episode, Sophia Solanki, the founder of Narrato, an AI content creation and collaboration platform discussed the evolution of content marketing and the role of generative AI tools in enhancing effectiveness and efficiency.  Sophia emphasized the importance of human input and the need for marketing teams to focus on high-value content while using AI for less valuable tasks and also explored...

In this episode, Alexa Kilroy, the Director of Marketing at stay.ai discussed her journey into marketing, her unique approach to learning and marketing, the importance of branding, the direction of marketing in the industry, building a B2B brand, prioritizing marketing initiatives, content marketing, staffing the marketing team, and the qualities they look for in marketers.  She also touched on th...

In this episode, Suzanne Kagan, the VP of Marketing at Anyword discussed the hype cycle of generative AI and how Anyword differentiates itself in the market. She shared her experience joining Anyword during the rise of generative AI and how they shifted their messaging to highlight scalability and predictive analytics. Suzanne also talked about the importance of content quality and how Anyword hel...

In this episode, we interviewed Sandy Mangat, Head of Marketing at Pocus, a revenue data platform. We discussed Sandy's background in product marketing, her journey into the role, and her transition to Pocus. The conversation then shifts to the concept of product-led sales and the limitations of product-led growth. Sandy emphasized the role of humans in maximizing the value of the product and disc...

Welcome to another insightful episode of the "Kitchen Side" series of the Long Game. Today, we delve into a thought-provoking discussion with Alex Birkett, Allie Decker, and David Ly Khim, the co-founders of Omniscient Digital. We explore various topics related to the marketing industry, with a particular focus on the role of storytelling in content marketing. They debate its significance, applica...

Kyle Denhoff, the Director of New Media at HubSpot, discussed the concept of every company being a media company and whether it applies to all businesses, and the challenges of applying traditional marketing strategies to new channels like podcasts and YouTube. He also touched on the potential for partnerships in the creator economy and the effectiveness of using video content for B2B brands and e...

In this podcast episode, Trinity Nguyen, VP of Marketing at UserGems, discussed her background in marketing and finance, and how her diverse experience has shaped her approach to marketing leadership.  She shares UserGems' unique strategy of account-based marketing and selling, which allowed them to prioritize their efforts and become more efficient and emphasizes the importance of alignment acros...

In this episode, we are joined by Kash Miah, the VP of Marketing at CrowdRiff. He discussed his past experiences and his current role at CrowdRiff and talked about the importance of effective communication, building partnerships, and fostering community in marketing efforts, particularly in a remote work setting. Kash also shared CrowdRiff's focus for the year, which includes shifting its position...

In this podcast episode, Kirsty Finlayson, the Director of Product Marketing and Content Marketing at Chameleon discusses various topics related to marketing, content strategy, and user experience. Kirsty shares insights on the structure of the Chameleon marketing team, their SEO strategy, the importance of listening to customer calls, and the role of content in a product-led growth model.  She al...

In this episode of Kitchen Side, Omniscient Digital founders, Allie Decker, Alex Birkett, and David Ly Khim have a behind-the-scenes conversation about marketing strategies and ideas.  They discuss the importance of focusing on the basics of marketing and the tendency to chase after new and novel ideas. They draw analogies to fitness and discuss the idea of every company being a media company. The...

In this episode, we are joined by Lani Assaf, a startup marketer and marketing lead at Maven. We delve into various topics including user psychology, behavioral design, marketing, learning, and education. Lani shares her background as a dancer and how it influences her approach to marketing.  Lani emphasizes the importance of understanding the customer's journey and motivations, and they explore t...

In this podcast episode of Kitchen Side, Alex Birkett, Allie Decker, and David Khim,  founders of Omniscient Digital discuss various topics related to marketing.  They start by exploring the idea that creating demand is not always effective for startups and small businesses, and it's often better to meet people where they are and provide solutions to existing problems. They also touch on the conce...

In this podcast episode, Mariya Delano, founder of Kalyna Marketing, a marketing agency for B2B technical brands, discussed the evolving nature of the internet and how platforms like Twitter, Mastodon, and LinkedIn are changing and also explored the influence of AI on content and communities, specifically focusing on marketers and their approach to content distribution and personal brand building....

In this episode, Jenny Thai, Head of Content at Vanta, discusses the evolution of content marketing over the past decade. She covers topics such as the shift from blogging to demand-generation tactics, the rise of video content, and the current trend of community-driven content and also explores the idea of building a media company within the B2B space and the challenges that come with it.  Jenny...

In this podcast episode, Peter Caputa, the CEO of Databox, discusses various topics related to marketing, data analysis, and building a software company.  He shares his experience transitioning from engineering to sales and marketing and eventually becoming a CEO. Peter talks about the challenges of marketing teams reporting on different metrics from various tools and how Data Box differentiates i...

In this episode of Kitchen Side, Alex Birkett, Allie Decker, David Ly Khim, and together with our managing editor Samuel Lund, discuss the importance of not taking everything at face value and going back to basics. They also delve into the importance of quality in content and how it can be subjective and variable depending on the audience. They discuss the use of process maps as a tool for underst...

Are you struggling to make your content marketing strategy stand out in a crowded market? In this episode, we are joined by  Gregory Ciotti, Director of Content & SEO at Kapwing. He discussed the most effective ways to approach content marketing in today's landscape and the intertwining of SEO and brand building for smaller companies and startups, the evolution of content marketing, and the shift...

Do you ever feel like you're not good enough for your job? You're not alone. In this episode, we are joined by Melissa Zehner, Founder of  The Content Market. She is a content marketing leader with more than 13 years of experience. She specializes in building, scaling, and monetizing organic content marketing programs for B2B startups. Her approach has proven successful and led to results like gen...

Have you ever struggled with creating quality content in a saturated market?  In this episode, we are joined by Branca Ballot, VP of Marketing at Glide. She is a seasoned go-to-market professional with 15+ years of experience in management consulting, private equity, and tech startups in sales & marketing.  She discussed her experience in creating a content series for operational leaders and the c...

It can be daunting if you're a startup looking to build a marketing team from scratch. But according to Charlie Liang, Head of Marketing at Finch, the key is to hire generalists who can adapt to changes as the company grows. In this episode, Charlie discussed the challenges of building a marketing team in early-stage startups and shared insights on prioritizing and investing in marketing efforts w...