The Long Game

Product-led growth — so hot right now. Sam Richard has helped SaaS companies adopt these strategies during her time at OpenView. Today she is Head of Growth at ngrok , the programmable network edge that adds connectivity, security, and observability to your apps with no code changes.  In this conversation, she unpacks how companies of all shapes and sizes can find better ways to grow. Topics Find...

When creating a personal brand, people often spend too much time on “brand” and not enough time on “personal”. Amanda Natividad, VP of Marketing at SparkToro , has found a way to tell your story in an authentic — and compelling — way. In this episode, she dives into how to build a personal brand without losing your soul, why knowing your “why” is the key to building an audience, recent trends, and...

In business, there’s no way to know everything ahead of time. And while you can’t predict the future, you can influence it by learning the right lessons in the present. Maddy Osman , Founder of The Blogsmith , and author of “Writing for Humans and Robots”, has applied this growth mindset in her own work. Listen to the conversation to hear why it’s good to plan to fail, and how 1 + 1 = 3. Show Topi...

There’s more competition for your prospect’s attention than ever before. That means the bar is higher for each piece of content you create.  Winning content means being intentional and deliberate with your strategy. In this episode, we talk about everything from strategy to selection, and how our own thinking of content strategy has evolved over time.  Show Topics What to expect when learning a ne...

Want to optimize your conversion rates? First, you have to know what’s attracting your customers to your brand.  Raphael Paulin-Daigle is the founder and CEO of SplitBase , a CRO agency that works with major D to C and ecommerce brands to improve conversion rates, revenue, and customer experiences.  Raphael has walked many companies through the process of optimizing their conversion rates. The key...

It’s an interesting time to be a marketing leader. Your prospects want more value, your teams want more clarity, and your boss wants more ROI. Oh, and you need to do this without growing headcount like you used to.  Andrew Davies , CMO of Paddle , has lived this firsthand. He offers timeless advice for how to get more done with less and improve yourself at the same time. Show Topics Find what the...

Tim Stoddart , the owner of both Tim Stodz Enterprises and Sober Nation , is a writer, an entrepreneur, and a leader.  Tim’s experience of addiction and recovery has shaped and influenced his career path in many ways. It’s what inspired him to create Sober Nation, a blog and community resource for people struggling with addiction, as well as his marketing agency Stodz Enterprises.  For Tim, his pe...

There’s a lot of appeal to working for a flashy, up-and-coming startup. But Joe Lee , VP of Growth Marketing at Ontra , has always focused on achieving the best job titles and experiences instead of working for the “sexiest” companies.  For Joe, growth marketing provided the perfect opportunities to advance in his career and get to where he is today. Growth marketing has become the de facto title...

Product-led growth is an up-and-coming market strategy, but what does it actually entail? A product-led growth strategy is a fusion between marketing and product, which means you need two things to ensure its success.  First, the product has to be easy to use and easy to adopt. Second, you need to create a big inbound funnel to get people to sign up, resulting in product-led sales.  Thomas Schiavo...

There’s a lot of monotonous development work that goes into building solutions.  Blake Burch wants to relieve some of that burden for developers and help them waste less time on unnecessary tasks.  Blake co-founded Shipyard , a data orchestration platform, to give data engineers the tools to quickly launch, monitor, and share resilient data workflows.  He talked to us about the importance of inter...

Red versus blue: do you know which ocean you’d rather swim in?  We discuss the blue ocean strategy and how to navigate high- and low-competition markets. Blue oceans represent uncrowded markets with low volumes of competition. The waters in a blue ocean are clear and open for swimming.  Red oceans, however, are high-volume, highly competitive markets that are more challenging to navigate. Whether...

There’s no single playbook that works for every startup. But one thing they all have in common is a strong foundational team.  If you have the right team, it’s easier to set your business up for success.  Eric Hann is an expert at helping early-stage companies find their go-to-market fit. As the Senior Director of Marketing at Order , Eric has learned what makes a startup team great—and what to av...

Want people to pay more attention to your brand? Give them interesting content to consume. Webinars are the latest, greatest way to capture an audience’s attention.  Annette Cardwell is the Senior Director of Content, Community, Customer, and Web at Lattice . Events are a major part of Lattice’s company voice, and Annette has learned how to cater those events to her company’s specific audience.  I...

Quality content is the difference between run-of-the-mill advertising and a campaign that grabs people’s attention. But cultivating your talent as a content writer takes intentional work.  Alicia Johnston , Director of Content at Sprout Social , has experienced both being and managing content marketers. What’s one common denominator for good content writers? Their skills go beyond writing.  In thi...

How do you handle being the only content marketing person in a startup? Become a Swiss army knife.  Versatility and a wide variety of skills are vital for solo marketers in the startup world. And there’s no better place to learn than in a startup role. The wider your skillset, the more you can help your company grow.  Nikhil Venkatesa , content marketing lead at Convictional , has worked in all ki...

What is thought leadership?  Some would say it’s the expression of ideas that demonstrate you have expertise in a particular field or topic.  It could also be described as a tactic marketers use to build credibility for themselves in their company.  Ryan McCready is the Managing Editor at Reforge . In this conversation, we dive into thought leadership and how we define it, why hot takes are the be...

What's the difference between creating demand in marketing and establishing it? The answer may not be as clear-cut as you think.  Capturing demand and creating demand are actually two sides of the same coin. You can't create demand out of thin air. All you can do is capitalize on existing demands—whether people are aware of those demands or not.  In this episode we talk through meeting demand vers...

When you’re trying to grow your small business, how do you know when it’s time to hire outside help?  John Doherty believes that partnering with a marketing agency can significantly increase your growth by providing you with a team of experts and freeing up your time as a founder. But finding the right agency has its challenges.  As a veteran digital marketer and founder of Credo and EditorNinja ,...

Your business’s reputation is vital to its long-term success. And Thomas Smale is an expert in growing a brand from an idea to a multi-million dollar company.  Thomas, founder and CEO of FE International , is a serial business entrepreneur and M&A expert.  He’s found that reputation is what makes businesses sink or swim. So what can you do to bring your business to peak performance?  In this episo...

Join us for Office Hours on Demand Creation: https://beomniscient.com/office-hours/ Content marketing is about a lot more than spending money on banner ads and sending out leaflets in the mail.  For Michael Brenner, CEO of Marketing Insider Group , content marketing is a two-way dialogue between a company and its audience.  With content marketing, you build trust through consistent interaction wit...

Join us for Office Hours for a 30-min workshop on Demand Creation . The top question on the minds of business owners and marketing leaders alike is: how do you prepare for a looming recession?  Inflation and economic uncertainty have plenty of companies concerned about what the future holds.  In this episode of Kitchen Side, we  share how we are staying on the defense through a pending recession a...

The consultant industry is incredibly competitive. You have to contend with other consultants, marketing agencies, and various organizations. So what can you do to stand out and come across as credible?  Brian Honigman , a marketing consultant based in Philadelphia, recommends gaining experience in a variety of marketing sectors to increase your credibility.  Brian has taught as an adjunct profess...

Technology is constantly adapting, and that means that tech-based companies must adapt along with it.  SaaS companies especially need to stay current, or else they’ll easily become stagnant.  If a business isn’t on the cutting edge, its customers will look elsewhere.  Michele Don Durbin has walked through the process of adaptation with the company Evernote , where she is the Senior Vice President...

Small businesses are an essential part of our economy and Melanie Deziel believes it’s our responsibility to help them thrive.  Formerly the editor of branded content at the New York Times and director of content at Foundation, Melanie is the co-founder of The Convoy, an online marketplace for small business owners to save on everyday expenses.  She is a writer, speaker and the author of “The Cont...

Productivity is essential to everybody’s workday, but it’s about more than filling up your schedule with tasks.  Ashutosh Priyadarshy , Founder of Sunsama , believes that productivity should support a healthy and well-rounded life, not just an ambitious workload.  He talked to us about building a productivity tool for profitability first, working with an asynchronous remote team, and helping other...