The Lonely Marketers

This is a sweary episode.  Not one for the faint hearted.  It's an episode that goes down the rabbit hole with Paul who runs Mellor&Smith, a branding and advertising agency based in London. Paul and his team work with the likes of Amazon on their employer branding and really push the limits with their ideas and creativity to stand out from the noise.  Take a listen and pick up s...

This is an absolutely fascinating conversation with Charlotte where we talk about robots carrying out interviews, unconscious bias and candidate experience (amongst a lot more). TNG and Tengai has been featured with the BBC and in The Times so it was a real honour to look genuinely at the 'future' of recruitment and how transparent processes, the utilisation of NPS should be playing a role in recr...

Paul joins us to talk about all things PR and content and how he has seen the industry change over a number of years.  In a time where we are inundated with noisy content, what does it take to stand out with your content?  How can you plan it to drive sales? With experience of working at Monster before leading the charge at ClearlyPR, Paul can draw on plenty of experiences at multiple bu...

Amelia takes us on her journey from being a recruiter to a fully fledged marketer in this episode.  With passionate views on culture fit (how it's a load of rubbish, to put it politely), employer branding and how we simply need to track everything we do.  Amelia also works a fair bit from home so we dive into work-life blend and how it works in her role as a B2B Marketing Manager. Connec...

We go clich é crazy in this episode with Rafael Walton who is a true expert at spinning multiple plates, having his finger in many pies and wearing both marketing and operations hats.   Rafael's passion for comes through loud and clear as he speaks about how recruitment marketing has evolved over the years. We speak about how the new generation of recruiters are already living in the world of...

Kylie's background is very different compared to many of our guests.  Having worked with brands such as Dove and Ben & Jerry's, Kylie talks about her experiences at these brands and how she has transferred her skills into the recruitment world.  Finding a purpose in a business is an (actual) USP but it's not simply about plucking it out of thin air.  You have to put in the effor...

Owain joins us to talk about how he has recently rebranded an entire business in a mere nine months.  We also talk around how a marketer needs to be a copywriter, an editor, a videographer and anything else you can think of.  Owain also explains to us how a signed Bon Jovi guitar generated incredible ROI for his marketing efforts at an event.

Billy talks to us about how working in a company that operates a four day week is both brilliant and challenging.  With a lot of talk around automation and digital marketing,  we chat about turning back time and focusing on events, direct mail and traditional PR on television and radio.  We also touch upon the hot topic of fat horses.

Clair has a unique perspective into the world of recruitment marketing having spent a number of years on both the agency and supplier side.  We have a reflective conversation on how things have changed in recruitment but how relationship marketing will forever rule even if everything else is evolving around us.

In a shift of conversation, we discuss how marketers need to take control of their careers by doing the things they should be doing, not continue doing what they are told to do.  We obviously talk a lot about automation with Adam's background and how marketers can help eliminate cold-calling from business they work in.  A hugely informational episode with some great takeaways for markete...

In this episode we discuss creating content for contents sake and question why people bother with it?  We delve into the human element of the Meet brand and how Ben is now thinking about the next stage of its evolution.  Like most marketers in recruitment, there is always a challenge in getting buy-in from leadership - Ben discusses how he's achieved this.

Scott is a newcomer to the recruitment industry and is our first guest who works in an RPO business.  But he is very impressive, having already built and sold a business before becoming an expert inbound marketer.  As well as the technical side of things, Scott gives some brilliant insight into the creative side of content and how his personal brand has won MBA business.

Sarah joined Darwin when they had no real structure to their marketing but was trusted by the board to build and develop a team.  Sarah has a real focus on results and being able to track all activity to candidate registrations and revenue.  She also amazingly led her team to run a series of MeetUps across the globe over a five-week period.

In the final episode of this series, Chris Howard joins us to talk about his career and why his obsession with data, automation and using your database is key to success. Chris also enlightens us as to the reasons for asking the simple question "Why?" at least three times in all that you do.

Ellie Lewis & Tierney Kydd Talk about what it's like to market in a high-volume recruitment business. With multiple audiences in multiple locations across the UK, Swanstaff need a marketing approach that is flexible and reactive which can be a challenge to stay on top of.  Ellie discusses mini-marketing plans, team huddles and a lot more.

Cutting his teeth at the recruitment giant Hays, Dan Evans has a candid chat with us about his recruitment career including dealing with redundancy. Now at ROC Search, Dan talks about how about using balance scorecards, starting tactical and how he keeps himself driven day-to-day.

Faye Lewis goes into detail about marketing automation in light of GDPR and how 100% understanding what you're expecting from marketing activity will bring you success. Faye is in her early days at La Fosse Associates and discusses what she hopes to achieve and what her individual approach to marketing is.

We join Robert (Rob) Quirk from the Data & Analytics recruitment specialists, Harnham.  Unsurprisingly, we talk about the role of data in recruitment marketing but also explore Rob's design background and how that frames his thinking.  We also delve into "landing and expanding" marketing blueprints for international offices (of which Harnham has many...).

When Kim Pasteau joined Lawrence Harvey, they were a single brand agency who "did a bit" everything.  Today, LHi is a global company with four separate brands - all of which were created, launched and managed by Kim and her team.  We talk about managing upwards, her design background and the importance of being a generalist recruitment marketer when you start out. 

Scott Richardson speaks about how the Harrington Starr founders being content led from day one has made his job that little bit easier.  We touch upon the reasons why print based marketing is not dead and how relationships with suppliers and the industry is key to marketing success.

From Kelly Services to Eames Consulting, Sarah Roebuck joins us to speak about her experiences from going from a large recruitment business to a smaller niche agency.  We chat around the opportunities for recruitment marketers coming into recruitment and how she created an Eames beer pump!

We sit down with Kris Holland from Charlton Morris in this episode who talks about how he has built a following of well over 100,000 on LinkedIn.  We discuss how to create specialist content that speaks directly to candidates and clients and how to utilise recruitment consultants in your marketing strategy.

Audrey Lartey, the Global Marketing Director of Human Capital discusses how 'purpose' drives marketing and why engaging with marketing experts outside of recruitment is key to her approach.  We also discuss diversity within recruitment and how marketers can (and should) play a role in promoting it. 

Glenn Southam from TwoEnds discusses his reasons for starting The Lonely Marketer and his hopes for it to grow into a real community.