The Lonely Marketers

Members Only , an exclusive network of forward-thinking recruitment agency leaders held a series of recruitment marketing webinars in what Glenn was invited to be part of the panel. Glenn was joined by MO's founder and the hugely experienced Una McGuinness to talk about what people can be doing to get their marketing strategy on point during lockdown. Practical tips are discussed, proven processes...

In this Midday Musings from The Lonely Marketers, Janine Owen joins Glenn Southam.  They speak about how your recruitment marketing activity should be driving revenue. What do you need to put in place to make you and your team a money machine? You can listen to a replay of the live webinar here: https://www.crowdcast.io/e/lonelymarketers2

Richard Turrell joins Glenn Southam on The Lonely Marketers' Midday Musings webinar.   We talk about how building the relationships between sales and marketing can drive results for your campaigns.  We'll talk about the practical steps you can put in place to create marketing advocates within your recruitment business and of course, build your profile within your business. Replay of the live show...

We get back to the personal stories of recruitment marketing careers with Kieron Mayers from Marmalade Marketing.  Having worked for a number of recruitment businesses including Meridian, Fircroft and Evolution before joining the agency side with Marmalade, Kieron speaks about his journey that took him Down Under and back. We discuss what good looks like. What bad looks like and everything in betw...

Sleep. Eat vegetables. Breathe. Three simple tips from Michelle as we go off on a tangent from usual proceedings to address the challenges that many people are feeling whilst stuck at home.  We focus on how the, erm, unique personalities of marketers mean that some challenges may be trickier to deal with than others and explore the importance of affirmation, perceived regression and dealing w...

In another collaboration podcast, Glenn Southam from TwoEnds and Neil Rudolph from RedKnows got together to speak about their experiences of recruitment marketing with their clients and the industry as a whole during the Coronavirus lockdown. In what has been a challenging time for everyone, the discussion is around what recruitment businesses are doing well at the moment from a marketing point of...

What happens when you bring together the hosts of two recruitment marketing podcasts to talk about, erm, recruitment marketing? Good things, we hope.   Victoria Rush from The Recruitment Marketing Podcast joins Glenn to speak about what marketers can be doing during times of crisis. Whether you're still flat out, furloughed or unfortunately made redundant - there is plenty you can work on in...

With a wealth of experience in the recruitment marketing sphere with Phaidon International and Rullion, Nicola is now a marketing consultant and a founder at CultureBee - an online platform for highlighting what it is like to work for businesses around the world. In this episode, we dig into creating processes that focus on gathering feedback to help form your marketing and content strategies. We...

We dive into the big bad world of job adverts whilst in Lockdown 2020. Daniel and Glenn talk about the balance of creating technically sound content from an SEO perspective whilst still retaining levels of creativity to help you stand out. Why are recruitment companies so rubbish at job advert writing? What roles should recruitment marketers be playing in ensuring adverts are top quality? We have...

We delve behind the scenes of one of the biggest job boards around and find out how CV-Library has got to where it has today. Amanda talks about how she manages and plans multi-channel campaigns which include digital, billboards, guerilla marketing (hence the Theresa May reference) and radio. Job boards are not dead and Amanda speaks about how innovating in UX, automation and collaboration with th...

We sat down with Christina to talk about how to navigate through the challenging times we are all going through at the moment.  From shifting content plans (do you really need to), trying out new things and sometimes - just getting on with it. We all appreciate how difficult it is for people at the moment both at a company and personal level but we hope this episode gives you some guidance on...

This episode is grreeeeattt (any people who love cereal adverts will get this pun...) Really insightful sit down with Coralie who covers how she employed YouGov to run a piece of research that ultimately filled her content calendar for the next 12 months.  We also find out why she speaks to her SEO agency three times a day, why you need consultant buy-in to effectively run events and how she's goi...

Katharine has had a fast-paced career journey into her current position as Marketing Director at Huntress.  We talk about the age-old problem of single/multi-brand strategies, how going to board meetings has opened her eyes and why being able to do a "bit of everything" in the world of recruitment is a benefit. Grab some listening devices, and give the episode a go. Like always, thank you to...

Employer branding is on the rise.  Some people may say it's a bit buzzwordy. But Wiser take it seriously, starting initially as a creative agency, recruitment followed and now it's a truly combined service.  It was great fun to chat with Anya and Lottie about the approaches they take and the challenges they have in this new way of "doing" recruitment (and creative). I personally hope the...

Janine is one of the most experienced guests I've had on the show.  From starting with the big boys at Reed and Hays, through to now working at Search Consultancy (14 locations, 30 disciplines) for the past 9 years, she has built a team (of 12) and a rectech stack around her that really delivers results. It was a privilege to get into Janine's mind in terms of her thought and decision-making...

Not a marketer by trade, but certainly one by action.  In this episode, we sit down with Andrew MacKaskill and talk a fair bit about personal branding and how marketers need to work on their own if they are to influence others.  We chat around the changing landscape of recruitment and how marketing is more and more now a driver of profit rather than an isolated department in the office....

Aimee is the current holder of Marketing Week's Rising Star Award and is running a high performing team that is truly delivering results.  From building and maintaining their own website (the team all learnt to code!), driving daily leads to their consultants and working on some brilliant campaigns - there is so much to admire in Aimee's approach. If you think that you need all of the money i...

Marketing into the public sector is tough.  We find out that recruitment marketing in the public sector is even tougher with Laura Baxter from Social Personnel.  She tells us about how storytelling (starting her own podcast) has positioned the business as true experts in the markets that the cover. Laura is committed to her own personal development as well and talks to us about her journey on the...

In this episode, we speak with a newcomer to the industry in Maansi.  She speaks about the challenges of coming into a hyper-growth business determined to make a difference (but also coping with the self-doubt a young person entering marketing/recruitment can have). Maansi's enthusiasm is infectious her determination to "shake things up" is great to hear.  We also dive into how being in...

A rebrand is one of the biggest and demanding marketing changes you can make in a business.  Lilli talks to us candidly about how she wasn't the biggest fan in the first place so she took control and run with it. We also dig into the importance of embedding yourself in the industry and building up valuable partnerships like the team at Few&Far have with Mind the Product. Lilli talks about her care...

It’s obviously in us marketers’ interest for things to go that way… We sat down with Michael Oliver of Client Server to discuss why he has a problem with the word ‘content’. Not all content is created equally and we dig into the types of content and the various approaches you can take to get buy-in and results. Michael also discusses with us about how he learnt the hard way about having difficult...

We take a whirlwind tour of content, events, community building and everything in-between as we discuss why recruitment marketing is such a big thing (thankfully for us).  We also ring the marketing bell as well to get marketing more of a presence at the top table.

We enter the noisy world of "rec-tech" once again as we sit down with Gareth to talk about his recently launched voice engagement software as well as the world of artificial intelligence. But this isn't all about tech, it's still about a human process and giving the power to the candidate.  if you're into candidate experience, candidate engagement, customer journeys (and tech) then give this...

We all know how important diversity is in business, don't we?  But does your marketing really reflect a diverse candidate, client and employee base? Are you missing out on revenue because of your current approach? Glenn and Nandip discuss everything from unconscious bias, commercial benefits of diverse marketing, practical tips you can take with job adverts and a hell of a lot more.

We dive back into the tech world with Alexandra Kane from Sense in San Francisco.  Alex is clearly somebody who is passionate about the candidates and the tech she is working with.  That being said there is a clear distinction that she believes recruitment is still all about the human interaction.  First stateside episode of the Lonely Marketer - hopefully many more to come!