The Local Marketing Lab

In this episode of The Local Marketing Lab,  Andy Nguyen , the co-founder of  Happy Hours Group  and owner of over 25 restaurant concepts, shares his unconventional journey in the restaurant industry and his success in driving growth with unforgettable experiences. Through his partnerships with influential figures like rapper  Bun B  and his ability to tap into social medi...

Our guest on this episode of  The Local Marketing Lab , is  Adam Golomb , CEO of the restaurant chain  Primanti Brothers . Adam shares tips for multiplying your marketing impact and emphasizes the significance of creating genuine connections with customers through local marketing. He shares insights about Primanti’s unique approach, including their humorous interactions with guests...

In this episode of  The Local Marketing Lab , Justin is joined by restaurant marketing expert  Matt Plapp , CEO of  America’s Best Restaurants . With over 20 years of experience working with local restaurants, Matt shares tips for meaningful customer engagement both online and in-store. Here are some topics discussed in the episode around tips for meaningful customer engagement: The...

Joining us in this episode of  The Local Marketing Lab  is  Tony Adams , an entrepreneur with over 20 years of experience across industries like restaurants, real estate, and more. He shares his insights on how to enhance the customer journey with digital marketing tools. Whether launching a new marketing strategy or looking to boost existing efforts, Tony offers tactical advice to...

In this episode of  The Local Marketing Lab , Justin Ulrich sits down with  Shashank Shekhar , an expert in financial services and mortgage industry marketing. With over 20 years of experience, Shashank provides invaluable insights on driving growth and revenue by constantly adapting and implementing innovative marketing into your strategy. Here are some topics discussed in the episode a...

In this episode of  The Local Marketing Lab , Justin Ulrich has an energetic discussion with  Matthew Marx , CEO of  Evocalize , about using automated marketing technology to drive local demand. With over 20 years of experience in tech and digital marketing, Matt provides valuable perspectives. He shares insights on the challenges faced by small business owners in navigating the com...

In this episode of  The Local Marketing Lab , host Justin Ulrich speaks with  Julie Wade , Senior Director of Marketing at  Taziki’s Mediterranean Cafe , about a secret ingredient for local growth — digital marketing. With over 15 years in franchise and retail marketing, Julie provides valuable insights on leveraging digital to drive local impact. Here are some topics discussed in t...

In this episode of The Local Marketing Lab, Justin Ulrich chats with  Paul Tran , the VP of Franchise Development at  Roll-Em-Up Taquitos , who brings a wealth of experience and insights from the restaurant and franchise industry. Paul’s journey from running his own restaurant to owning multiple franchise locations and consulting for small businesses highlights his deep understanding of...

In this episode of The Local Marketing Lab, Justin Ulrich is joined by Zack Oates, founder and CEO of customer experience platform Ovation, for an energetic discussion on leveraging online reviews and reputation to unlock revenue growth. Zach provides valuable insights into transforming online reviews to revenue and the strategies businesses can employ to improve their online reputation. You’ll le...

In this episode of The Local Marketing Lab, Justin Ulrich chats with  Steve Lieber , the VP of Business Development at  BurgerFi  and  Anthony’s Coal Fired Pizza , renowned for his expertise in local marketing and the restaurant industry. The conversation delves into mastering the art of local engagement — the significance of embracing social media, technology, and community en...

Do you want to establish a strong presence for your restaurant within the local community, resulting in a surge of loyal customers? If so, we have the solution you’ve been looking for. Get ready to discover the key to building widespread brand recognition and customer loyalty in your area. In this discussion, our guest,  Eric Knott , the Chief Operating Officer of  PDQ Restaurants , will...

In this episode of The Local Marketing Lab, we have an illuminating discussion with  Carl Orsbourn , co-founder and COO of  Juicer  and author of the “ Delivering the Digital Restaurant ” book series. With over 25 years of experience crunching data and driving optimizations for restaurants, Carl provides invaluable insights on data-driven decisions for boosting your local marketing,...

In this episode of The Local Marketing Lab, Justin Ulrich has an insightful conversation with  Kyle Inserra , a restaurant industry veteran turned commercial real estate expert. With over 20 years of experience spanning from high-end kitchens to real estate, Kyle shares his unique perspective building advocacy through authenticity and engaging local marketing. Here are key takeaways listeners...

In this episode of The Local Marketing Lab, Justin Ulrich has an engaging discussion with  Geoff Alexander , President and CEO of  Wow Bao  and Managing Partner at  Lettuce Entertain You . With over 30 years of experience in the restaurant industry, Geoff provides powerful insights on how to surprise and delight your customers and why that’s the key to local marketing. Geoff Al...

Want actionable ways to step up your restaurant’s local marketing game? Tune into this episode of The Local Marketing Lab featuring chef and marketing expert  Adam Lamb . With over 30 years of experience, Adam provides authentic, engaging marketing advice to help restaurants better connect locally. Whether you’re a chef, restaurant operator, or marketer, you’ll come away with creative ideas t...

In this episode of The Local Marketing Lab, you’ll hear an engaging conversation between host Justin Ulrich and  Betsy Hamm , the CEO of  Duck Donuts . With over 22 years of experience in hospitality and restaurant marketing, Betsy shares insights on driving restaurant growth leveraging user-generated content, community partnerships, and consistent local outreach. Learn how to: Apply eff...

In this episode of The Local Marketing Lab, you’ll join host Justin Ulrich as he sits down with  Wade Allen , EVP of Strategic Growth at  Costa Vida . Wade shares his insights and experiences on the power of local marketing. He provides 5 impactful community engagement tips businesses can use to effectively connect with their target audience. Learn how to: Stay relevant to your target au...

Are you looking for effective ways to nurture potential customers, get more leads, and spread brand awareness? Learn how to use social media video to get more business! In this episode of the Local Marketing Lab,  James Duncan , director of marketing at  Thrive Mortgage , shares how to use social media video to get more business and help you achieve exponential growth. Everyone in the or...

Joining us on the Local Marketing Lab is the “godfather of restaurant marketing” and expert,  Rev Ciancio  — founder of  Handcraft Burgers and Brews , Head of Revenue Marketing at  Branded Hospitality Ventures , and founder of  Yeah! Management . In this episode, Rev shares his innovative local marketing strategies to help drive ROI by focusing on the customer experience....

In the competitive world of real estate and mortgage marketing, building trust and engaging with customers is crucial. Join Justin Ulrich on the Local Marketing Lab podcast with Krish Dhokia , SVP of Marketing and Business Development at Kind Lending , as he reveals the secrets to local marketing success, the power of authenticity, and the importance of a strong online presence. In this episode, y...

Scot Turner , the Chief Ambassador at  The Burnt Chef Project  and the founder of  Auden Hospitality , draws from his 20 years of experience in the food and beverage industry within the hotel space to share insights on local marketing strategies to create raving fans in your local community. In this episode, you'll learn: Why tailoring marketing strategies to specific locations can...

Nicky Lewenson , the Chief Revenue Officer at Final Offer , discusses three levers to build trust and local marketing success: transparency, education, and adding value. In this episode, you will be able to: Build trust and local marketing success. Learn how education can optimize your local marketing tactics. Get a clearer understanding of transparency’s benefits in the real estate market and oth...

In this episode of The Local Marketing Lab, Troy Hooper , CEO of Pepper Lunch USA, explores the marketing strategies that have contributed to the success of Pepper Lunch. He shares valuable insights on how building buzz can be accomplished through unforgettable customer experiences. In this episode, you will be able to: Learn about Troy Hooper’s path to success, highlighting his passion for the re...

In this episode of The Local Marketing Lab podcast, Justin Ulrich interviews Jeremy Julian , an expert in restaurant technology, who shares valuable insights on improving marketing strategies and targeting the right audience. Jeremy emphasizes three key things to implement for meaningful customer engagement and business growth. 1. The importance of understanding and segmenting customers. By tailor...

Jim Taylor , the founder of  BenchmarkSixty  and host of the  Turning the Table podcast , joined Justin Ulrich for an insightful conversation on the Local Marketing Lab podcast. They discussed effective local marketing strategies for the restaurant industry, with a focus on how to increase restaurant traffic as a key performance indicator. Jim’s expertise in the restaurant industry...