The Local Marketing Lab

Struggling to connect with potential borrowers on social without sounding like a pushy salesperson? In this episode of the  Local Marketing Lab ,  Hannah McManus , Director of Marketing at  Atlantic Bay Mortgage Group  and host of the  Lending Forward Podcast , reveals how authentic social media marketing for loan officers can transform your business. Hannah shares proven...

Are you still chasing the same overworked real estate agents for referrals while your competitors dominate the market? In this episode of the  Local Marketing Lab ,  Adam Smith , President of  Colorado Real Estate Finance Group  and mortgage coach, reveals unconventional strategies to build your mortgage referral network for lead gen. He breaks down why 90% of mortgage professi...

Are you burning through your marketing budget without seeing mortgage leads? In this episode of the  Local Marketing Lab ,  Drew Gillett , VP of Retail Marketing at Guild Mortgage, reveals what actually drives results in digital marketing for mortgage professionals. Drew shares battle-tested strategies from leading one of the nation’s top retail mortgage companies and explains why most d...

Are you struggling to generate consistent leads? In this episode of the  Local Marketing Lab ,  Mandy Philips , Branch Manager at  Omega Mortgage Group , reveals how video marketing for loan officers transformed her business. Mandy shares her proven strategies for building a social media following and turning followers into clients. Here are some topics discussed in the episode arou...

Are you struggling to stand out in an overcrowded mortgage market where everyone claims to have “great rates” and “excellent service”? In this episode of the  Local Marketing Lab ,  Eric Mitchell , Chief Revenue Officer at  Client Direct Mortgage , reveals how to transform your approach and become a truly valuable mortgage partner. Eric shares game-changing strategies that helped hi...

What if the key to mortgage success was simply having the right conversations with the right people? In this episode of the  Local Marketing Lab ,  Steve Kyles , partner at  Mortgage Marketing Animals  and host of the  Loan Officer Leadership Podcast , reveals the data-driven approach that’s transforming mortgage professionals’ results. Steve breaks down exactly why most l...

Is your mortgage marketing connecting with local customers or getting lost in generic messaging? In this episode of the  Local Marketing Lab ,  Ellen Duncan , CMO at  AnnieMac Home Mortgage  and founder of  Pineapple Partners , reveals how personalization transforms local mortgage marketing. Drawing from her experience with major brands like Coca-Cola and her current role...

In an era where 54% of Gen Z doesn’t trust financial institutions, how do successful loan officers earn customer trust? In this episode of the Local Marketing Lab , Rachel Witt , Assistant VP of Marketing at ALCOVA Mortgage , reveals proven strategies to build authentic connections in the digital age. She shares how loan officers can earn customer trust through community involvement and strategic...

Are you looking to build trust with potential customers in today’s digital world? In this episode of the  Local Marketing Lab ,  Phil Treadwell , founder of  M1 Academy  and host of the  Mortgage Marketing Expert Podcast , reveals why traditional selling tactics fall short and how to start connecting authentically with your audience. His unique perspective combines insight...

Are you struggling to stand out in today’s digital-first world? In this episode of the Local Marketing Lab, Tim Davis, Chief Growth Officer at Canopy Mortgage and host of The Originators Guide Podcast, reveals how he has spent over 20 years mastering the perfect blend of online and offline marketing strategies. Tim shares how combining traditional marketing tactics with digital approaches can dram...

Want to know the perfect recipe for business growth in today’s digital age? In this episode of the  Local Marketing Lab , we dive deep with the SVP of Marketing at  Emmy Squared Pizza ,  Sergio Pérez , who brings over 20 years of experience working with major restaurant brands like Church’s Chicken, Johnny Rockets, and Bojangles. This episode reveals how combining digital innovation...

Can giving back to your community really drive explosive business growth? In this episode of the  Local Marketing Lab ,  Carl Comeaux , CEO of  Crust Pizza , reveals how his company grew from a few locations to 30 stores—with 15 more opening this year—by making community engagement their top priority. Here are some topics discussed in the episode around putting your community first:...

2025 is bringing major changes to lead generation compliance — are you ready? In this episode of the  Local Marketing Lab , we sit down with  Donnie Kenneth , VP of Marketing at  Total Expert , who brings over 20 years of marketing experience across various industries. Donnie shares critical insights about the future of compliant lead generation, automation strategies that enhance r...

In this episode of the Local Marketing Lab , Avi Goren , co-founder and CEO of Marqii , shares insights from analyzing over 200,000 customer reviews across multiple restaurant brands. With experience spanning from local pizzerias to enterprise-level restaurant tech, Avi reveals how the right review response strategy can transform customer feedback into a powerful marketing asset. Topics discussed...

In today's digital age, are you maximizing every channel to drive local business growth? In this episode of the Local Marketing Lab, Sai Alluri, co-founder and CEO of Momos, shares insights on multi-channel local marketing gained from his extensive experience in the restaurant tech space. Drawing from his work with over 5,000 restaurants across 10 countries, Sai reveals how businesses can create a...

Ever wondered how local businesses thrive in a world of big brands? The secret lies in community-driven marketing. In this episode of the Local Marketing Lab , Christin Marvin , a seasoned restaurant executive coach with nearly two decades of hospitality experience, shares invaluable insights on leveraging local connections for business growth. From fine dining to food halls, Christin unpacks stra...

Can a simple photo of your meal help feed those in need and boost your restaurant’s bottom line? In this episode of the  Local Marketing Lab ,  Andrew Glantz , founder and CEO of  GiftAMeal , reveals how restaurants can achieve growth with social responsibility. Andrew shares innovative strategies that not only give back to the community but also drive customer loyalty and increase...

Are you ready to take your local marketing strategy to the next level? In this episode of the  Local Marketing Lab , restaurant executive coach and author  Monte Silva  shares his powerful “create connect collaborate” approach to business growth. With over 25 years of hospitality experience, Monte unveils marketing tactics that have helped countless businesses thrive in the new econ...

In this episode of the  Local Marketing Lab , we explore a crucial question: How can businesses stay top of mind in local markets?  Erin Levzow , a marketing veteran with over 20 years of experience across brands like Museum of Ice Cream, Freebirds, and Wingstop, shares her insights. From digital strategies to community partnerships, Erin unpacks the essential tactics for dominating your...

Are you leaving money on the table by overlooking catering opportunities? In this episode of the  Local Marketing Lab ,  Kelly Grogan , co-founder of  Crumbs , shares invaluable local catering strategies to grow your restaurant. With over 20 years of experience in the restaurant industry, Kelly unveils how catering can be a game-changer for local businesses, emphasizing the importan...

Are you ready to become the “mayor of the mile” in your local market? In this episode of the  Local Marketing Lab ,  Sam Stanovich , Senior VP of Development and Alliances at  Big Chicken , shares his recipe for dominating your local market. With over 25 years of hospitality experience, Sam dishes out practical strategies to transform your business into a community cornerstone. Here...

How can local businesses effectively manage their online and offline reputation? In this episode of the  Local Marketing Lab ,  Shereen Qumsieh , co-founder and CEO of  Akira , shares her insights on mastering reputation management for local businesses. With over 20 years of experience in the tech space, Shereen dives into the critical aspects of turning data into actionable insight...

What makes a restaurant (or business) unforgettable? In this episode of the  Local Marketing Lab ,  Christian Fischer , a seasoned chef and hospitality expert with over 35 years of experience, shares insights on how to improve customer experience with authentic hospitality. From his journey as a French-trained chef to becoming a consultant and author, Christian unveils the secrets behind...

Are you struggling to balance value offerings with premium items in your restaurant? In this episode of the  Local Marketing Lab , Rev Ciancio, a 20-year veteran of the restaurant industry and head of revenue marketing at  Branded Strategic Hospitality , reveals the power of the barbell marketing strategy for restaurant growth. Rev shares invaluable insights on leveraging technology, enh...

Are you struggling to stand out on social media amidst the constant noise and competition? In this episode of the  Local Marketing Lab ,  Jonny Fowler , VP of Business Development at  American Financial Network , shares his proven strategies to master social media through organic growth and powerful local impact. Jonny, a 25-year veteran in the mortgage industry, has cracked the cod...