The Local Marketing Lab

In this episode of the  Local Marketing Lab , we explore the powerful connection between effective training, exceptional hospitality, and repeat customers with  Jason Berkowitz , a hospitality veteran and founder of  Arrow Up Training . With over two decades of experience spanning more than 50 restaurant openings, Jason shares invaluable insights on how businesses can boost repeat c...

Can you transform your local business in 90 days or less? In this episode of the  Local Marketing Lab ,  Amber Martinez , Brand President and Operating Partner at  JEM Wellness Brands , reveals how she’s done just that throughout her 25-year career in the fitness-wellness industry. She unpacks powerful strategies to transform your local business through grassroots marketing, communi...

Are you tired of lackluster loyalty programs that fail to boost customer spending? In this episode of the  Local Marketing Lab ,  Matt Smolin , co-founder and CEO of  Hang , reveals how next-gen loyalty programs are revolutionizing customer engagement. With a background in finance and a passion for problem-solving, Matt shares groundbreaking insights on creating loyalty experiences...

Ever wondered what it takes to become a true hospitality hero in today’s dynamic market? In this episode of the  Local Marketing Lab ,  Michael Beck , co-founder and CRO of  Popcorn GTM , shares his 30-year journey through the hospitality industry. With a unique blend of culinary expertise and technology, Michael unpacks innovative strategies for driving local growth and building au...

In today’s fast-paced digital world, how can mortgage professionals stand out in their local markets? This episode of the  Local Marketing Lab  features  Jarrett Stanley , the award-winning CMO of  Nationwide Mortgage Bankers , who shares his two decades of experience in crafting meaningful local connections. From innovative lead capture techniques to long-term relationship-bui...

Discover how creating consistent content to drive social engagement can transform your local marketing strategy. In this episode of the  Local Marketing Lab ,  Dustin Owen , Vice President of East Division Sales at  Waterstone Mortgage  and host of the  Loan Officer Podcast , shares his wealth of knowledge in the mortgage industry. With over 20 years of experience, Dustin...

Have you ever wondered why most restaurant customers never return after their first visit? It’s a staggering reality that around 70% of diners are one-time visitors, severely impacting profitability and growth. In this episode of the  Local Marketing Lab ,  Hamed Mazrouei , CEO of  Milagro ,  Utiliko , and  Vivant , unveils the secret to boosting profits: delivering a VIP...

In this episode of the  Local Marketing Lab ,  Michael Ungaro , CEO of  San Pedro Fish Market , shares his journey of transforming a small family-owned seafood shop into a $30 million restaurant empire. With over 40 years of industry experience, he unveils innovative local marketing tactics to boost sales, emphasizing the power of storytelling, community involvement, and adaptabilit...

In this episode of the  Local Marketing Lab ,  Allison Rand , VP of Marketing at  YouFit Gyms , reveals the surprising power of embracing imperfect, authentic user-generated content to supercharge your marketing. With over 20 years of experience in the fitness industry, Allison shares strategies that prove user-generated content boosts performance far better than highly-produced, po...

Struggling to cut through the noise in your local market? In this episode of the Local Marketing Lab , award-winning mortgage professional Tracie Schmidt shares battle-tested tips from a mortgage pro for standing out. With over 20 years of experience, Tracie reveals how she went from a top-performing loan officer to a local marketing powerhouse. Discover the strategies that earned her industry rec...

Real estate is a dynamic industry with its fair share of challenges, from fluctuating interest rates to market downturns. In this episode of the  Local Marketing Lab ,  Rick Haase , President at  United Real Estate  and Chief Operating Officer at  United Real Estate Group , reveals the three keys that propelled his brokerage from the 139th largest in the country to the 6th...

If you’re feeling overwhelmed with the challenge of getting your local marketing to connect with new audiences and engage your community, then you are not alone! In this episode of the  Local Marketing Lab ,  Dan Sokolik , VP of Marketing at  Lee’s Famous Recipe Chicken , shares his diverse experience working with major QSR brands like Subway, Domino’s, and McDonald’s. With a backgr...

Want to boost community engagement and increase brand advocacy? In this episode of the  Local Marketing Lab ,  Elaine Patel , Director of Local Store Marketing at  FAT Brands , unveils a powerful secret local marketing weapon — brand ambassadors. With over 20 years of experience working with major brands, Elaine shares game-changing strategies that have propelled FAT Brands’ success...

In today’s competitive landscape, providing an exceptional customer experience is crucial for businesses to thrive. In this episode of the  Local Marketing Lab ,  Matt Wampler , an award-winning former franchisee turned tech founder of  ClearCOGS , shares tips to prioritize the customer experience for driving growth. Here are some topics discussed in the episode around how to priori...

In this episode of the  Local Marketing Lab ,  Alec Hanson , the Chief Marketing Officer at  loanDepot , shares his valuable insights on the power of consistency and authenticity in content creation for local growth. With over 20 years of experience in the mortgage industry, Alec unpacks proven strategies for local growth that have helped him and countless others achieve explosive b...

In this illuminating episode of the  Local Marketing Lab , mortgage industry veteran  Brian Vieaux  shares a fresh perspective on how loan officers can effectively reach and nurture the next generation of homebuyers. With over 34 years of experience and as the COO of  FinLocker,  Brian offers a wealth of insights on mortgage marketing and how the industry is changing. Lear...

In this eye-opening episode of the  Local Marketing Lab ,  Heather Cox , the owner and operator of  Heather Cox Codes , reveals how to crush local digital marketing with AI. With over 15 years of experience in the industry, Heather shares her proven strategies for leveraging AI-powered tools to streamline content creation, optimize local SEO, and stand out in a crowded digital lands...

In this episode of the  Local Marketing Lab ,  Ben Fox,  the President of  ProNexis  and head of Customer Experience at  Five Star Franchising  shares his expertise on the power of localized content and creative in driving local business growth. With experience in sales, marketing, and customer experience across multiple industries, Ben offers a fresh perspective...

In this episode of the  Local Marketing Lab ,  Nabeel 🦄 Alamgir , the founder and CEO of  Lunchbox , shares his entrepreneurial journey and invaluable strategies for building a loyal local following for restaurants. With over 15 years of experience in the restaurant industry, Nabeel’s expertise shines through as he unveils the secrets to making customers feel like regulars. Here ar...

In this insightful episode of the Local Marketing Lab , Gregg Majewski , CEO of Craveworthy Brands , shares his expertise and invaluable lessons from over 25 years in the restaurant industry. To make your brand memorable, Gregg unveils powerful strategies that have proven instrumental in driving local growth and customer loyalty. Here are some topics discussed in the episode around craveworthy mar...

In this episode of the  Local Marketing Lab ,  Olga Lopategui , an expert in restaurant loyalty and rewards programs, shares valuable insights on the importance of localized marketing strategies and personalization for brand loyalty. With over 15 years of experience working with renowned brands like Pizza Hut and TGI Fridays, Olga’s expertise sheds light on the evolving landscape of pers...

In this episode of the  Local Marketing Lab ,  Tim Sweetman  shares his journey from working at Chick-fil-A to becoming a successful owner and operator, emphasizing the pivotal role of personalized customer experiences in driving local growth. He delves into the transformative power of hospitality excellence and small gestures, highlighting the impact of creating magical moments for...

In this episode of the  Local Marketing Lab , we go behind the scenes with  Ashwin Kamlani , the revolutionary co-founder of  JUICER , to uncover game-changing insights around the art and science of restaurant pricing. Learn how adopting a data-driven pricing strategy powered by location-based competitive intelligence enables restaurants to make smarter decisions that drive higher r...

In this episode of the  Local Marketing Lab ,  Cai Palmiter , the VP of Marketing at  JINYA , shares her marketing prowess and secret sauce for fueling local growth. With over two decades of experience in the restaurant and hospitality industry, Cai unveils a treasure trove of insights on how businesses can rev up their local presence, forge unbreakable community bonds, and craft un...

In this captivating episode of the  Local Marketing Lab ,  Michelle Denogean , the Chief Marketing Officer at  Side  — a brokerage platform for independent real estate agents — delves into her rich 20-year marketing journey across diverse industries. With a strong emphasis on staying top of mind, Michelle unpacks the critical role of mastering your community, deeply understandi...