The Live Local Marketing Podcast

Physical products can go a long way to build your brand, to make you memorable, but you have to back them up with the right strategy. And that is exactly what Swire and I will be covering today, the nuisance of brand products. In this episode of the Live Local Marketing Podcast, Billy Sammons sits down with Swire Ho, also known as “The Promo Guy,” from @Garudapromo88 talk about referral marketing,...

Sometimes the obvious solution is also the best one for your business. And as Drewbie preaches to his audience, you just need to call the leads! In this episode of the Live Local Warm Marketing Podcast, I sit down with Drewbie Wilson, author, sales trainer, and founder of callthedamnleads.com, to talk about what actually builds a sustainable business. His proven systems, contagious mindset, and hi...

What does it actually take to get your business in front of the right people? In this episode, I sit down with Melinda Jackson, founder of Melinda Jackson Public Relations (MJPR), a boutique PR agency based in Raleigh, NC.Melinda spent years at top PR agencies in Los Angeles working with celebrities and major brands before burnout pushed her to walk away and build something better on her own terms...

If I've said it once, I have said it a thousand times: podcasting isn’t really about downloads… but about relationships. In this episode of Office Hours, I break down why “Podcasting is the New Cup of Coffee” for modern entrepreneurs and local business owners. Instead of chasing cold leads and constantly feeding social media algorithms, smart business owners are using podcast conversations to...

As we start to scratch the surface of what AI can do for our business, there is one simple truth that comes up in all of my conversations with experts: AI is fast, and Trust is slow. Too many business owners are pumping out content that sounds like a robot wrote it, images that are sterile and machine-made, chasing shortcuts that burn bridges with the exact people they're trying to attract. Mi...

Some people go out and find a career, but there are those lucky others whose career finds them. This unexpected story is about Virginia and how she unintentionally became a podcasting professional, helping businesses across the country get found and seamlessly scale. Virginia Elder is the founder of Podcast Abundance, a podcast strategist with 15+ years in project management and content marketing,...

We get it, your business is special, your brand is your baby, and you could never give it up to anyone. So here you are, doing all of the blog posts, making all of the content, appearing in all of the podcasts, workshops, and more...honestly, just writing that out stresses me out. What I think your business needs is someone like Taryn to get into your head and help you focus on scaling, not everyd...

When I meet with entrepreneurs, one of the most frequent complaints I hear is the time it takes to think about and then create content. It is one of our largest time sucks. What if I had some ideas to help you post more quickly, think about it less, and still be effective and attract an audience...interested? It's who is the center of attention when you're posting and why it's not conn...

Dr. Bruno Cignacco, author of The Art of Compassionate Business, joins the Live Local Warm Marketing Podcast to talk about why kindness is your most underrated business growth strategy. Best news, at zero cost, it fits any and all marketing budgets. Marketing starts with brilliant strategy and intention, as he focused on in his TEDx presentation. Bruno spent 30 years as an international business c...

*Bonus Thursday Episode* I thought I had my business under control until I had a conversation with Coleen, who has her business running like an engine. Building business systems that actually work, without the burnout, is exactly what Coleen Stubbs teaches entrepreneurs every day. Coleen is the founder of Simplified CEO Systems and a serial entrepreneur with 8 businesses under her belt. She helps...

What does it take to go from burned out and stuck to building something that actually lights you up? Let's join the Fairy Godmother of Marketing and business strategy and sparkle up your business! In this episode, I sat down with Suzanne Castle, SHEpreneur Strategist, speaker, coach, and the creator of The Sparkle Factor®. Suzanne has lived multiple lifetimes: professional dancer, actress, wor...

Are you making tons of content, all the videos you can, but still waiting for the phone to ring? I can't count the number of times I hear that business owners are getting into rooms, meeting people, but the referrals are not coming their way. I have one reason that you may not be getting referrals, and although you aren't going to like it, I have some starter solutions in this video. *Star...

What If Humor Was Your Most Powerful Marketing Tool? And before you start up with the "Well, I am not funny," even Dad jokes can work to get a laugh, and they are not funny. There are advanced communication strategies, such as timing, knowing your audience, leadership, and more, that can leverage a good laugh to help your business stand out and succeed. What do a Chicago keynote speaker,...

Picture, if you will ladies and gentlemen, as you attend the next Trade Show, the next Corporate Meeting, the next Company Retreat a man who can magically pull more business from his hat for you. Anders redefines business entertainment with his years of masterful business ingenuity and brings his insights into our recent conversation. And in this episode of the Live Local Marketing Podcast, Billy...

Sean Shannon spent years selling radio ads, until the day he sat at his desk, opened a browser, and watched the internet change everything right in front of him. That moment didn't just shift his strategy. It rewired how he thought about sales, marketing, and what it actually takes to grow a business in a world that never stops moving. What came next was 34 years of helping small and medium-si...

It is easy to get caught up in the prompt world, it saves time, it is trendy, the content can sometimes sound like you after some training. But in the end, your content copyrighting is too vital to just copy and paste from AI. It NEEDS to be from you, by you and speaking to other humans. And far too often, I am seeing small business owners write emails only when they have something to sell. That&#...

There is absolutely a time and place for cold leads versus getting warm leads, each strategy comes with it's own "hard" and it is up to you to choose what is right for you. And today, John Nayduch can help you make the decision if you are warm or cold! In this episode of the Live Local Warm Marketing Podcast, I sit down with John Nayduch, founder of Rooted Business Consulting, to bre...

**Bonus Thursday Episode** Marketing only works when it is simple, practical, and it makes sense to implement; otherwise, you won't see the value in it and give up. And that is exactly what Mark preaches: simple and effective marketing ideas. In this episode of the Live Local Marketing podcast, Billy sits down with Mark Newsome, aka Mr. Marketing, founder of YouCanMarketOnlineNow.com. Mark has...

She's been writing, editing and publishing books for OVER 30 YEARS, and today she's spilling everything. Meet Louise Harris, the woman behind LAST Research & Editing and the author of The 1776 Scroll of Secrets, The 1776 Bed and Breakfast, The 1776 Musket, and Notorious Nick and the Terrifying Tornado. She's a University of Maryland journalism grad, past chairwoman of the Maryland...

What happens when a Messaging Architect sits down to talk marketing and mindset? You get 20 minutes of pure gold, that's what. In this episode, I sit down with Sarah Chan, founder of SRQ Copywriting and host of The Unbreakable Podcast, to break down what's actually working in marketing right now. Sarah's whole philosophy is that clarity scales and noise doesn't, and she brings that energy to every...

Don't be afraid of the word Luxury, it is not about big price tags, it is about the experience and treating your clients the way they have always wanted to be appreciated. I sat down with Kayla Fotta, founder of Par Excellence Marketing, and she did not come to play. Kayla specializes in helping luxury brands cut through the noise with high-impact digital marketing, web design, and SEO strategies...

Data is only useful when you know all of the variables. In this Interview with Omprakash Asnani, we discuss how vital the A/B Test is for your business and more! Most people think community building is about posting more and showing up online. Om Asnani has a different perspective, which focuses on data results and adjusting based on what you find. In this episode, I sit down with Omprakash Asnani...

**50th EPISODE and BONUS EPISODE** I wanted to the 50th episode to be a special guest, one full of experience, knowledge, and invaluable marketing strategy for you...In Episode 50 of the Live Local Podcast, Nikitas Tsoukales of RealTop Digital breaks down how to actually build predictable lead generation using SEO, ads, and smart funnel strategy. If you’re tired of posting, boosting, and hoping…le...

Planning an event sounds simple…until it's not. As one of the most effective way to bring people together, connect with business owners, and rack up the leads, events can do it all (you just have to do them right). In his second interview debut, I break down an effective event with George Percy and discuss what it really takes to plan and execute a successful event, especially at scale. From inter...

I spend all of my time as an entrepreneur finding ways to think outside of the box, but Mark uses his genius to help businesses fit inside boxes! In this episode, I sit down with Mark Stern, founder of Custom Box Agency, to break down how he built a business rooted in strategy, discipline, and experience, much like the world of boxing itself. Mark shares how his approach goes far beyond products o...