The Live Local Marketing Podcast

What if one concert could raise money, build awareness, and create the next opportunity before the night is even over? The Music Man will show you how...In this episode of the Live Local Marketing Podcast, Billy sits down with Norman Wasserman, a concert and event host and the founder of Friend Entertainment USA. Norman has spent decades helping nonprofits use live entertainment to raise funds, cr...

A project he should have never taken became the painful lesson that reshaped his entire agency. Wes shares how taking on the wrong project taught him the power of niching down, why he moved away from serving “everyone,” and how focusing on builders, trades, and construction businesses helped him create better websites, stronger SEO strategies, and more measurable growth. In this episode of the Liv...

What happens when a landlord kicks you out, copies your business, and leaves you scrambling? For Kevin ONeil, that loss became the move that helped him 10X a business that is thriving today and leaving you lessons to learn. In this episode of the Live Local Marketing Podcast, Kevin ONeil shares his journey as a full-time entrepreneur building and operating multiple businesses, including water adve...

Pretty okay marketing isn’t cutting it anymore. I am sure by now you have seen the AI-created, cartoon-style posts, the bots in your chat saying that someone loves what you are doing and thought you should connect, and all of the other click then spray style marketing...Rachel has some better ideas for you to try. In this episode of the Live Local Marketing Podcast, Rachel Allen breaks down why bu...

What if the biggest risk in your business is not taking enough risk? Steve brings us his business wisdom that teaches us the right mindset, strategy, and hacks to help our business that have worked for him over the years...and it will work for you as well. In this episode of the Live Local Marketing Podcast, Steven Anderson, author of The Bezos Letters, shares how business owners can think differe...

Most business owners don’t have a revenue problem; they have leaks...the slow, trickle kind that goes unnoticed until the profit lines are not strong enough to make the step up to the next level of your business. Lucky for you, in this episode, Stephanie will help you become aware of your leaks, to be on the lookout for them, so when it comes time to need those profits, you will be ready! In this...

Most businesses think branding means logos, websites, and bullet points. However, I enjoyed Tom's intellectual approach to marketing as we took a deep dive into the psychology and methodology of what works and why. Get inspired today by tuning into Tom's marketing knowledge! Tom Silva says real branding is what your customer experiences before, during, and after the sale and that is where...

Are you building a business that works for you or one that you work for? I have been following Maria for a long time now, attending her workshops, hearing her speak, and I have always loved her energy, her human approach to business, and she gives away some of her coaching gold in this episode that you can't miss. In this episode of the Live Local Marketing Podcast, business coach Maria Medina...

I am sure you are hearing this advice from experts across social platforms as well: AI can transform your business, but only if you know where humans still matter. And Ken is running his business like a well-oiled machine, so if you want to go from hearing about it to someone actually doing it, I recommend you tune into this episode. In this episode of the Live Local Marketing Podcast, entrepreneu...

What happens when you get fired at 63, nearly broke, and no one wants to hire you? But don't worry about David, by 69 he becomes a millionaire in this story...tune in to hear how! David Nassief turned that moment into a thriving B2B business, built nearly decade-long client relationships, and created the One-Page Wealth Compass to help entrepreneurs build wealth outside their business. In this...

Wait, Gary you are building your business on newsletters and sponsorships? In this world of marketing, where we are getting Shorts, Reels, Watch Time analytics, big production movie-like videos...Gary is niching down, finding a classic way to grow an audience, build a business, and make a solid living. And I find it to be quite fascinating, so tune in and hear more. In this episode of the Live Loc...

Liz and I meshed on many topics in this conversation, such as how to properly add personal touches to connections so you are not just going through the motions, consistency, and even how to do video in a way that makes connections and is not just another thing to check off your to-do list. As a business owner, your time is precious, so let's do the things that work and stop wasting precious ti...

What if the thing that makes you different is actually your biggest business advantage? Let's shift your mindset today while we meet a savvy entrepreneur who found ways to embrace his blindness and build his business around it. If you are like me and can barely keep up with the daily activities, this was a fascinating conversation with someone who not only keeps up but has to creatively adjust...

The business of finance is not an easy place to build your niche, there is saturation of licensed professionals, competition, and of course, the challenge of building trust enough to grow a client base. However, when you meet Gabe and hear his brilliant referral marketing strategies, his contagious positive attitude, you will learn why he is so successful...and how it can help your business as wel...

How do top sales professionals consistently close deals, build trust, and avoid burnout? In this episode of the Live Local Marketing Podcast, we sit down with Curt Tueffert, sales strategist, marketing professor, professional speaker, author, podcast host, and founder of Peak Sales Strategy. Curt shares decades of real-world experience leading sales teams, training organizations, teaching at the u...

Most business owners think podcasting is a marketing channel and according to award-winning author and podcast strategist Sara Lohse, that's exactly why most podcasts fail. In this episode of the Live Local Marketing Podcast, Sara shares how storytelling, branding, and podcast strategy can help businesses build authority, create deeper audience connections, and generate meaningful impact beyon...

It makes complete sense when you think about it, but I never really thought about the "omnipresent" content strategy that Marie explains using video, podcasts, and blogging to build authority and trust across all social platforms. In this episode of the Live Local Podcast, we sit down with Marie Torossian, Founder of The Profit Lab, CPA, CFO-turned-business coach, speaker, trainer, and 1...

Most business owners have happy clients but no idea how to turn that goodwill into proof that actually closes deals. In this episode of the Live Local Business Owner Marketing Edition, Emily Chapman, owner of The Testimonial Collective, breaks down how she helps entrepreneurs capture strategic video testimonial stories that build trust and make their business the obvious choice. Emily shares how s...

Email marketing is not dead. Generic marketing is. In this episode of the Live Local Marketing Podcast, we sit down with Sawsan Hamawandy, a B2B Demand Gen Leader, to talk about what actually works in modern B2B SaaS marketing, no fluff, just practical strategies, real testing, and lessons from the field. Sawsan shares how she turned low-performing group product demos into use-case-based sessions...

How do you actually market a book in a way that builds trust, reaches the right audience, and creates long-term opportunities beyond just book sales? In this episode, we sit down with Sarah Bean, Book Marketing Expert at Book Launchers, to talk about what authors, entrepreneurs, speakers, and nonfiction creators often get wrong about book marketing. Sarah shares why marketing is not the same as sa...

Valorie Smith went from teaching elementary school to teaching people how to find and grow their money. In this episode of the Live Local Warm Marketing Podcast, she shares how Wealth with Valor was built on courage, persistence, and genuine relationships rather than cold tactics or paid ads. We cover her morning routine of gratitude, Bible study, and reviewing finances, plus the daily 6:00 a.m. n...

A self-proclaimed "data guy," not a creative, Bradley has to find the strategies, effective trends, and Google Evolution to help Tradespeople be found and grow their marketing. As the co-founder of Semantic Mastery, and one of the sharpest minds in local search marketing today. Brad went from working with his hands to building a lead generation empire, and this conversation covers exactl...

She was a successful dentist. Then one injury took it all away. Most people would have quit. Dr. Angela Mulrooney built four companies instead. Tune in to learn how to Future-Proof your business, how to package your genius, and how an identity architect can help you with all of that. In this episode of the Live Local Warm Marketing Podcast, I sit down with Dr. Angela Mulrooney, founder of Unleashi...

It is a common story for any entrepreneur: we get an idea, we work it into a product for our perfect client, and then wait...then wait a little more, and then we sit back and wonder what just happened. If you've hit a plateau in your business and feel like you're the bottleneck, this episode is for you. I sat down with serial entrepreneur, mentor, and author Jeremy Shapiro to talk about wh...

The Sales Architect: Jesse Mahle Redesigns Sales Strategy for Small Business Owners Most small business owners hate sales and Jesse built a career around fixing that. Jesse is the founder of Sebastian Lane Consulting, an outsourced sales management firm helping professional service providers build consistent, repeatable revenue systems without burning out their leadership. You will learn how Jesse...