The Likeable Expert Podcast

Welcome! If you're participating in this year's Olympic competition, good luck, and thanks for taking a few minutes to relax with this newsletter before your event. As for the rest of you, listen as I explain why publishing "inferior" E-Newsletter content over the summer will never be a gold medal strategy.

Today we discuss stories. Specifically, how a great story can make all the difference in your E-Newsletter. I'll give you two suggestions for making it happen.

Today's podcast is monumental, historic, epic. A pretty big deal. It's issue #200, and today I'll share one important tip on making sure you never run out of content either.

Today we discuss a business benefit of E-Newsletters that has nothing at all to do with marketing. But it will help you to grow your business all the same.

Today's edition, believe it or not, unveils yet another benefit to publishing an E-Newsletter: prequalifying inbound phone calls. Wow, this tool is like the Tiger Woods of marketing (or whatever).

Today's podcast talks about how to order your newsletter topics, and in particular, why "random" is the best solution.

Today's podcast isn't actually about E-Newsletters at all. It's bigger: Finding the work that's right for you.

Today's podcast urges you to view your newsletter from the point of view of your readers and highlights three mistakes often made by newsletter publishers (beware).

Today's podcast covers the topic of developing a following for your E-Newsletter and offers some (dare I say, brilliant) suggestions for making that happen.

Today's podcast talks about the importance of making your newsletter intriguing, in addition to "just" being useful.

Today's podcast talks about an essential element of any professional service newsletter… confidence. If you don't have some, get some.

Today's podcast talks about authenticity, and why a consistent face to the world is an important aspect of successful small business marketing.

This week we talk about the process of combining good writing with effective design in creating an E-Newsletter that will get the crowd cheering (you'll see what I mean).

Today's Super Bowl edition talks about coaching. Specifically, why I think you need one!

Today's podcast talks about apologizing for mistakes. Done well, you couldn't ask for a better marketing opportunity.

If you're in the position of launching or relaunching your E-Newsletter, make sure to listen to today's podcast regarding the time it takes to see results. If you're not, well, you've come this far, you may as well listen to it anyway.

This week we take a look at why answering questions and interacting with (just about) anyone who comes your way is a smart approach to marketing your business.

Today's podcast covers the topic of "revealing personal information in your E-Newsletter." How much is too much, and why does it even matter?

Today's podcast offers three tips for making the writing of your newsletter less of a chore. You may never love the process, but these three suggestions may at least move you a few steps down the line from loathing it.

Today's newsletter talks about an essential ingredient for any successful newsletter… emotion. I'll explain why it matters and how to use it.

Today's newsletter talks about how to feel successful in your business. The answer may be more obvious than you think.

If you've never woken up sore after a day of softball, you'll find today's podcast particularly irrelevant. Skip it, lord knows you've got more important things to do. As for the rest of you, keep listening, and find out what softball has to do with building long-term relationships and growing your business.

Today's podcast talks about the importance (and helpfulness!) of having recurring sections in your newsletters.

Today's podcast talks about design – more specifically, bad design. Despite my usual emphasis on content, today I'll explain why I believe bad design is something to watch out for.

Today's podcast draws a parallel between scary movies and marketers. Not a big stretch I admit (think Dracula), but worth thinking about all the same.