The Likeable Expert Podcast

Today's podcast is so critical that, with the possible exception of pretending you're working on the day before Labor Day weekend, there is nothing more important for the advancement of your career than listening to it immediately.

Today's podcast focuses on why you need to sell people on the value of your E-Newsletter.

Today's podcast focuses on the importance of giving your readers real experiences, as a way to help your E-Newsletter – and

Today's podcast focuses on the importance of including timely specifics when writing your newsletter.

Today's podcast focuses on the importance of periodically taking a second look at your own E-Newsletter.

Today's podcast focuses on referrals, and why I believe asking your clients for them is a bad idea.

Today we talk about dirt. More specifically, top soil. More specifically, why selling your services to people who have little interest to begin with is an uphill battle.

Today we talk about online marketing. Specifically, why some of the things you're doing online may not be worth doing.

Today we talk about writing. Specifically, why you're better at it than you realize and why it's time to lose your fear of doing it "wrong."

Today's podcast focuses on the importance of setting – and keeping – a publication deadline for your newsletter. It's also filled with all kinds of interesting historical facts that I mostly made up.

Today's podcast talks about simplicity, a powerful marketing concept which, for my money, is too often ignored.

Today's podcast talks about consistency and the role it plays in growing your E-Newsletter and marketing your business.

Today's newsletter talks about "voice and tone," the often overlooked – but critical – elements of an effective E-Newsletter.

Today's newsletter explains why linking yourself to client problems is a much better way to market yourself.

Today's newsletter focuses on a simple concept for growing your professional service business: Giving away free information.

Our first E-Newsletter of the year talks about keeping your relationships warm, particularly when the business climate gets cold.

Today we talk about authentic communication and its role in helping you stand out and attract more clients.

Today we talk about silly E-Newsletter contests… and why your readers like them.

Today we talk about your unfair advantage. If you're not using it, you're working harder than you need to.

It's Halloween, which can only mean one thing… the presidential elections can't be far behind. Don't worry, today we talk about something completely different – the importance of having a clear and simple message in every newsletter you write.

Welcome! Thinking about suspending the publication of your E-Newsletter until things "quiet down a bit?" Think again. Today's newsletter explains why now is the perfect time to be publishing.

Today's newsletter focuses on "autoresponders" and explains how best to use them in communicating with your newest subscribers.

Welcome! Today's newsletter talks about the "human touch," and warns against letting your fascination with technology get in the way of that. All the best, Michael J. Katz Founder and Chief Penguin  

Welcome! Today's newsletter, you'll be pleased to know, deals with facial hair. Intrigued? I thought so. Read on as I explain why hiding your true self is the hard way to market a professional service. All the best, Michael J. Katz Founder and Chief Penguin

Welcome! Does it seem that you and I are the only ones working today? Don't feel bad; I'm sending you one of the best newsletters I've written all month to make up for it. Today's issue explains why the early months of an E-Newsletter's young life are so critical, and how to avoid some all too common mistakes.