The Likeable Expert Podcast

Listen for a recent selling experience of mine, one in which a strong relationship made all the difference.

It was raining yesterday morning when I left the house to go running. Not sort of raining, either. I'm talking full out, full blown, Cecil B. DeMille* raining.

I don't know much, but I know this: No story ever ends well when it begins with the following, panicked question, "Does that clock have the correct time??!!" Today's story is no exception. Here's what happened...

I got a call the other day from my old college friend Rob, in Vancouver. (Long-time readers with steel trap memories and uneventful lives of their own will remember Rob as the subject of this 2005 newsletter .) He and I spent a lot of time together in school but gradually lost touch...

My daughter Emily made the news the other day. You probably missed it unless, like me and my fellow Hopkinton, Massachusetts residents, you frequent our town's news blog - a photo-rich, constantly updated goulash of local events, home sales, police activity, wildlife sightings and other assorted oddities.

I got a call yesterday from Carol in Nashville. She was convinced of the value of an E-Newsletter for her business (smart woman) and she was thinking about picking up a copy of my E-Newsletter System to help her get going (she may even be a genius). But ... she hates writing.

"What's 'Blup-Gen?'" I'm guessing you've never had that question asked of you. I, however, hear it about once a week and always from a complete stranger.

I shaved my head the other day. I know, it's not the kind of thing you tend to announce to the world. But as you'll see in a few more paragraphs, it relates to the way you market your business. Here's what happened...

Despite having lived my entire life in the Northeast, I've always been drawn to the desert.

Writing can be painful.  I think I know why.  Today's newsletter offers a simple (but dare I say, brilliant) tip on how to make your writing flow more easily.

Today's podcast encourages professional service firms (that's you) to share personal information and stories when marketing. 

Being an expert has nothing to do with the complexity of the services you offer.  It has a lot to do, however, with your willingness to provide real advice to your clients. Listen in for more, my fellow expert.

I've got nothing against planning. But there's a limit to how much is useful - and there's a danger in doing too much of it. Today's podcast explains why.

Routine can be useful; it helps your business - and life - run more smoothly. But too much routine can have you missing opportunities to stand out when marketing. Today's podcast explains why.

Lots of industries have lots of traditions regarding the way they market themselves.  Make sure you're not just following the pack (and getting lost along the way).

Ever feel tempted to take the easy way out and cover up a bad company policy with some fancy footwork? Me too. Today's podcast explains why it never works.

Did you watch the Oscars?  Me too.  Today's podcast explains why watching someone work and knowing how to do it yourself is not the same thing (and why it matters in the way you market your business).

Relationship marketing, with its notable lack of fanfare, can be troubling to some business people.  Today I offer three suggestions for making use of this miracle strategy.

  Today's podcast is called "Reptile Dysfunction," which, let me just say, would be a great name for a band. Anyway, today we focus on the importance of giving away lots of free information, even though paying clients is what you really want.

It's January, which can only mean one thing ... I'm attempting to coach youth basketball.  Today's podcast explains what playing in a game with a referee has to do with establishing yourself as a "leading expert." 

I know I'm going out on a limb here, but I'm willing to bet that you won't listen to a better podcast than today's for the rest of the year. Anyway, today we focus on ... focus. Clarifying your goals and committing to them now, before the year gets going.

I was driving along yesterday, almost home, minding my own business. I was on a quiet, curvy, country-ish road with no other cars in sight. Suddenly, as I went around a bend, I saw a bunch of cars in the road, all moving slowly in either direction. Listen to this podcast to hear more!

"How much to give away?" is a question that plagues many professional service providers.  Today's podcast shows you how to get off the hook forever (maybe longer).

We've all got our reasons for writing and sending newsletters. Unfortunately, your readers share none of them. Today's podcast points out the importance of writing from your reader's perspective.

You know all those degrees and expertise and experience you've pieced together over the years? Well, they're not as important as you may think.  Today I explain why (and what to do about it).