The Likeable Expert Podcast

Guess what's almost over. No, sorry, not this newsletter - that's just beginning.  I meant 2012.  Today's newsletter takes a look at 2013 and offers one BIG recommendation for making it your best year yet. 

My recent experience with physical therapy shined (shone? shoned?) a light on how we can sometimes get in the way of our own success.   

Presidential campaigns shine a light on two important concepts, both of which are critical in the marketing of a professional services practice. Unfortunately, I can't remember what they are. Ha Ha! I am kidding.

The reason you find writing so difficult is because you don't do it often enough and you keep putting it off. Today I offer two suggestions for stopping that. Three, if you count this one: Stop that!

When you offer things to clients that are easy/cheap for you to provide but (oddly enough) high value for them, everybody wins. Well, not everybody I suppose, just you and your client. But isn't that enough? I think so.

Selling. You may not enjoy it, but if you're going to stay in business, you've got to do it. That doesn't mean, however, that you need to leave your likeable self at the door. In fact, and as today's podcast explains, it means exactly the opposite.

Today we talk about likeability! I share with you a simple, specific example of how one sentence can make a huge difference in the way you connect with readers and others.

Technology is great; I love it. But it can be a distraction as well ... a distraction from whatever it is you're trying to accomplish. Today's podcast offers three suggestions (two of them good) for being more productive with the use of technology in your marketing efforts.

I'm not much of a gamer, online or otherwise. But one game - Words With Friends - has led me to some important marketing insights. Today's podcast implores you to understand the rules of the marketing game you necessarily play every day.

I'll be the first to admit, I never thought I'd record a podcast about Justin Bieber. But here we are. Today's podcast talks about the importance of targeting a specific audience when writing.

Today's podcast looks at effective selling.  In particular, I do my best to convince you that sharing useful, no-strings attached information is the surest way to build sales and reduce marketing costs over time.

Summer is almost here! And so is today's podcast. This week we talk about marketing and, in particular, how to ensure that what you think you're saying is what the rest of the world is hearing.

Today's Podcast talks about content and, in particular, what it takes - and doesn't take - to make yours more compelling.

There are many things you can do to improve the way you craft your message.  Today's podcast explains why knowing your audience is a necessary part of the mix.

"All things being equal," each of us is wired to choose the cheapest option.  Make things unequal, therefore, and price is no longer the only differentiating factor. Today's podcast explains how to make this work for you as a professional service provider.

Every professional knows that workd-of-mouth is the best way to find clients.  And if it's nothappening often enough for you, today's podcast offers an important suggestion.

The key to a great newsletter is great content.  That said, consistency plays a role too. Today's podcast offers three suggestions in that regard.

I know you want more clients faster.  But jumping to close is not the most efficient way to make it happen.  Today's podcast explains why.

Staying in touch with the people you know is your best marketing tool.  As today's podcast reveals, you don't even have to be very good at it.

Are you doing work that you're not particularly good at?  Well then stop it.  Today's podcast explains why.

Do you usually order something to eat when you visit a restaurant?  Maybe it's because they give you a menu.  Today's podcast explains what that has to do with the selling of your professional service.

Welcome to our first podcast of the year that points out the benefits of viewing everything you do as a marketing opportunity.

Today's podcast offers three suggestions for making your enewsletter subject lines more effective, in addition to explaining why I don't take my own advice.

Today's Podcast contains a simple idea:  What you, as a solo professional, can learn from a rock star legend.  (Thank you, but no, I don't mean me. I mean Bruce Springsteen).

Bathrobes, mice and three things to keep in mind when selecting newsletter topics.

 Intrigued?  Who can blame you.