The Likeable Expert Podcast

Broad-based fame and popularity are compelling goals. Neither, however, is likely or particularly useful as a marketing tool for you as a solo professional.  Today's podcast describes a better, easier way. 

It's a new year and, according to everything I've read in the last 10 days, that means we solo professional humans are supposed to get moving. I agree, but it can be overwhelming too.  Today's podcast explains why those who have done nothing to market their respective businesses have the most to gain.  Intrigued? Who can blame you. Listen on... 

No doubt about it, working solo can be scary. But it's never dull.  Today's podcast offers some perspective on why scary is better than dull, any day of the week. 

I used to think that effective selling had something to do with talking quickly and convincingly, until the other person somehow signed my agreement and mailed me a check.  In today's podcast, I discuss a much nicer - and more effective - approach to getting the better clients you're hoping for. 

When it comes to "reaching out" to clients and colleagues, it's easy to consider only the tactics that touch all of them, equally.  In today's podcast, we take a page from the pope (yes, that pope), who demonstrates a better way. 

Many solos (and larger businesses) believe that if you can get "the big media hit," your troubles will be over. I don't agree.  Today's podcast explains why the media home run itself is less valuable than you might think. And, why you're better off focusing on how else you can spread the word. 

Hello!  I bet you think that if you had all the money you needed, you'd be much better off as a solo professional. I don't agree.  Today's podcast explains why "chasing the money" is a good thing (really).

Today's podcast looks at writing. More specifically, what to do if you hate and/or stink at it. 

Today's podcast talks about the importance of keeping your contacts warm.

We all know that word of mouth is the easiest and best way to find new clients. And yet, every day, many of us overlook simple opportunities for making this happen more often.  Today's podcast zeroes in on two elements that will make your words mouthier (mouths wordier?). 

It's long been rumored that we get wiser as we get older. Today's podcast begs to differ, and offers three specific suggestions regarding how we solo professionals could benefit from behaving more like teenagers. 

Working hard is fine, but only if you're on the right path. Today's podcast offers some suggestions regarding direction, as opposed to effort. 

If you don't have all the business you'd like, you may think it's time to lower your prices. Today's newsletter offers an alternative theory regarding your fees.  Intrigued? Who can blame you. Listen now... 

There are a lot of moving parts involved in operating a solo professional business. And so it's natural to just do what everybody else does.  Today's podcast encourages you to stop and think (frequently) about whether or not following the pack makes sense for you. 

Professional athletes get to the point where they can't play anymore. So they find other ways to earn a living.  Most solo professionals, on the other hand, don't do work that takes a toll on their bodies. That's the good news.  The bad news is that many of us, even after a few decades on the job, are still running up and down the court every night. Today's podcast offers an alternative. 

The "in-person networking opportunity" is one we solo professionals consider very important. It is - but I realized this past Tuesday that many people are doing it all wrong.  Today's podcast explains why... 

I'm quite sure that you're very good at what you do. The problem, from a marketing standpoint, is that your competitors are equally capable. Today's podcast offers some suggestions for standing out in a crowded field.

Getting a great idea - particularly when it comes to a tactic related to the marketing of your business - is exciting. But take your time "ramping up." Too much, too soon, can leave you right back where you started.  Listen to today's podcast below for more. (Click "delete" now for less.) 

Today we talk about getting out from under the urgency of now and, instead, deliberately making time to improve your business over the long run. 

Today is 3/15/13 and this is issue #313. Am I frightening you?  Anyway, today's scary topic is selling. But I have some good news for you: it need not be scary. Or confusing. Or untruthful.  The key, I've found, is to always consider the other person's point of view - the subject of today's podcast. 

Money! It's a scary topic for many solos, particularly if you don't think you have/are making enough of it. In today's podcast I share a relatively recent insight which has made all the difference for me. 

My dog is no genius (I don't think). But she does know something about finding clients that many solo professionals seem to have missed! Today's podcast explains. 

Running a business involves lots of mundane repetition. Mundane repetition. It's probably unavoidable, but it can be streamlined.  Today's podcast offers a few suggestions that you can put to use right now. 

If you find yourself concerned about publishing "too often" or worried that you're talking about yourself and the work you do "too much," today's podcast is for you.  I hope to convince you that that kind of thinking hurts both you and the people who desperately need your services. So if you're feeling like that, stop it. 

Welcome to 2013. Our first podcast of the year (you never forget your first), is about taking action in your business. If you find yourself doing too much ready set, and not enough go, this issue is for you.