The Leveraged Business: Earn More, Work Less, Grow Faster

For consultants, coaches and practitioners who are building a business around you, your expertise, your unique value proposition, it's important you have more than one 'offer'. Today we're going to dive into ten new revenue streams in a consulting business that you can build more flexible and secure income. We talk about the different offers, and then we'll go through how you might present them at...

The current times have changed an awful lot of things, right. And it's thrown a few people who are finding it hard to find the right routes to success in the new territory. Today we're talking about change, change in the world around us, change in what people want, change in our thinking and in our working habits. Not change for the sake of it, but change that enables and empowers. For some these...

The pandemic has forced many businesses, large and small, into accelerated business plans for digital transformation, notably the rapid shift to online modes of delivery and marketing channels. Meeting customer expectations and getting a fair share of digital customers is increasingly driving strategy.   If you're reinventing your business model or even just starting with a new online offer and ne...

This episode is one that we have been waiting for, for literally a year because this is our one-year anniversary episode. Come join me as I talk about a year of podcasting from kick off to what next… and my big announcement. As we celebrate the show's one year anniversary, marking the 52nd episode, I'm reflecting on the whole journey so far – from how I got started to how it's going so far. I shar...

Part 2 of our interview with The Healthy Business founder and coach Sarah Cooke continues with a focus on leveraged business strategies for achieving a sustainable business and successful equilibrium between time, money and lifestyle goals. Working with big corporate brands for 15 years before starting her own business journey, Sarah has run the gamut of business models. From splitting her time be...

Our guest for the next two episodes is the wonderful Sarah Cooke, CEO and founder of The Healthy Business and The Healthy Business podcast. When Sarah and I met, we gelled right away because we're both very passionate about building a business that works for the life you want to live. And like me, Sarah's really run the gamut of careers and business models seeking that whole equilibrium for what s...

Today, we are continuing along our 5-step process to map out your high ticket group program. If you can get the design and delivery nailed right, high ticket group coaching programs are an amazingly effective leveraged strategy. In part 1, last week, we focused on the design, when planning a transformational journey for your clients. If you want your group program to be successful, you need to bui...

Are you ready to leverage what you do and scale up your business? Then you're in the right place! Today, I'm kicking off a two-parter focused on creating and running a high ticket group coaching program so you can quickly get yours off the ground fast. Over the next two episodes, I cover five steps that will help you map out a high-end, premium level group coaching program. And I'm giving away a f...

Think the money is in the list? Think again. Because the real money is in the follow-up. In this episode, I'm focusing on a B2B prospecting strategy that isn't all about building a big list. Without a great back end to support your pipeline efforts, you'll wind up with a huge list of names that do little but cost you money. And nowhere is that more true than with a high ticket offer. Because a goo...

One of the biggest questions I get asked all the time by consultants, coaches and service providers who work in the business-to-business or B2B space selling into organisations is how can I get corporate client contracts. And it's an interesting question that nearly always needs a bit of a reframe because it so depends on the specific bottleneck in the process. In this episode, I talk about five k...

If you've heard of animation shorts, here's a podcast short. As we approach the end of our first year, I'd like to take a few minutes this week to talk about ways you as a listener, and hopefully a subscriber, can help the show succeed going forward. If you're enjoying the podcast, I'd really appreciate if you'd take a moment to leave a review. In iTunes/Apple Podcasts. If the show is already in y...

In this episode, I'm joined by the delightful Sophie Lechner, founder of the Global Growth Experience, and we're talking about some juicy leveraging tactics for using LinkedIn to build relationships and find clients. Over the last 15 years, Sophie has built a large global network on LinkedIn that has led to speaking engagements, podcast invitations and an interview in Forbes. She speaks, consults...

Do you have a clear view of your end-to-end customer journey data analytics – a business dashboard? Do you understand how your clients go from first hearing about you to becoming loyal customers? Good, actionable data insights across each step in the journey can help you attract more ideal clients, create better relationships and improve sales ROI. Monitoring what's working in your client acquisit...

Today I'm diving deeper into the three business systems we outlined last week to give you a range of examples in each one that will help you build a turnkey client acquisition process that really fits your specific business. If you're not earning that six-figure salary you deserve, chances are one or more of these systems are lacking, which compromises your entire business process for client acqui...

One of the most important things for consultants, coaches and other solo practitioners to figure out once they start up their own business is how to earn enough to replace a corporate salary. It's a good milestone to reach. But do you have the marketing and sales systems in place to roll in the numbers every month? There really are only 3 systems you need to start leveraging your most critical bus...

In this episode, I'm joined by the wonderful Monique Y. Wells, founder and CEO of the Wells International Foundation (WIF), and we're diving into the question of empowerment and how it relates to your energy, partnerships and success. In the interview, we focus particularly on women's empowerment, which is a strategic area for the WIF, but the empowerment principles for entrepreneurship apply to a...

Have you ever put a website or sales page together, heck even created a new service or program, put your best show on in terms of visible value you put out into the world and then at the point of making your offer, you get little engagement, and no sales whatsoever? Last week, in part 1 of this two-part series on leveraging your value proposition, we talked about creating visible value in terms of...

All businesses have some kind of value proposition - a clear statement that communicates the benefit of what you do and why a customer would choose your product or service over someone else's. Every value proposition should speak to a customer's need or problem and make the case for your company as the solution. A great value proposition may highlight what makes you different from competitors, but...

If you're looking for a breakthrough so you can stop hitting your head against a brick wall, this episode is an opportunity to unblock your business bottlenecks. One of the biggest challenges business owners face with getting to the root cause of where your business is stuck, is that you can't read the label when you're inside the bottle. We look at the core functions of your business growth, and...

Today, I'm joined by the super energetic and fabulous Launch Strategist and Community Champion, Tonya Kubo. And we're taking the lid off online challenges as a strategy to build an audience, as well as talking about the broader questions of how to build successful online communities through social media to accelerate business growth. Tonya is so insightful and really walks the talk. Through her bu...

In this final, third part of our series on podcasting to build an online audience, we get to the heart of the leveraged strategy for podcast production planning. There are three aspects to how you can leverage a successfully launched podcast show: growth, efficiency and monetisation. We'll go through each one: - Ongoing promotion for visibility and increasing your listenership - Efficient workflow...

In this episode, we're continuing the journey of this 3-part series to discovering the power of podcasting to build an engaged audience. This week we turn to the launch strategy and how to launch a successful podcast. If you decided a podcast is something for you, or if you're close and want to see the road ahead … this one's for you! There are plenty of resources you can find online for the 7 ste...

Are you ready to talk podcasts? Whether you want to host a podcast or want to know more about the behind-the-scenes world of podcasts, this three-episode series will reveal the why, what and how of podcasting to build an engaged audience and leverage it to grow your business. Hosting your own podcast can be a great way to establish yourself as an authority among your target audience and increase y...

In the crowded marketplace of today's digital age, it's important for businesses to create a stand out brand so they get noticed for the specific thing they do and resonate with a specific target audience. Those who are successful are lacing their websites and social media with compelling, customer-focused and socially-conscious brands. So how can you get your business aligned, targeted, positione...

This episode is part 2 of How to Craft an Offer and Sell It Fast, where we look at ways you can build an effective sales process to sell your online program - a pathway that gets people excited and engaged about your offer, creates trust and moves them to enrol on your program. If part 1 is about crafting your offer and you've done your market research well to elicit needs and gaps your program he...