The Leveraged Business: Earn More, Work Less, Grow Faster

If you're ever wondered about creating an online group program you can run alongside your consulting or coaching practice, this episode will help. Working with clients 1:1 is great and can be very rewarding, but it doesn't have to be your entire business model. Ideally you should have a mix of offers so you can work with more people. There are plenty of customers happy to get access to your knowle...

The big question that comes up for many consultants, coaches and other expert service providers looking to attract more clients into their business is this: is creating an online group program worth it? What they're really asking is: Is it the right strategy for me? Is this something I can do? And is it worth investing time and money to create an online group program if my marketing so far is inef...

Do you struggle with the whole job of creating content and writing great copy? Do you want content planning strategies and copy writing tips that help you communicate with your target market in a way that connects and converts? Well, you're in the right company with my guest expert today. Whether your services are B2C or B2B, you will get a tonne of very practical tips from content strategy to cop...

Client acquisition process mapping is a great way to improve workflow efficiencies. It's a key route to creating leverage in your business. I absolutely LOVE creating workflows. I do it for my own business and I help my clients do it. And what I love most is that it's incredibly liberating and very focusing at the same time. Because when you lay out your entire end-to-end customer journey from fir...

Scalable client business models are an increasing trend in the consulting and coaching industry. That's come about partly through forced digital transformation over the global pandemic, and also because working one-on-one with clients is one of the biggest bottlenecks in a consulting or coaching business's growth trajectory. High-end 1-to-1 work is usually great income, as we're working at the top...

Are you controlling your business or is your business controlling you? How can you build a business and have a life outside of work? How we do achieve growth whilst avoiding entrepreneurial burnout and achieving balance? Serving your purpose and generating great profits without stress, overwhelm and drama is the epitome of what I call a leveraged business. As an entrepreneur, working for yourself...

In this episode, I talk with Selina Johnson, founder of the VA agency Selina&Co, where we spill the beans on the outsourcing do's and don'ts. Hiring a virtual assistant (VA) is probably one of the best investments you can make in your business. It's a key part of the SCALE model I talk about in my book as a way to build more leverage into your business. Having people in place who play a supporting...

In business today, the problem is not actually how to get the word out about what you do and what you have to sell; we have a multitude of communications channels and media platforms at our disposal, live and online. No: the problem is converting these audiences into great clients. A lot of that depends on the "sales call". And how you think about sales and selling, even what you call that call in...

Marketing a high end offer is closely linked to how you position yourself and attract clients to you. As a consultant, coach or other service provider selling your expertise directly to the marketplace, your professional identity is core to your success in business.  However, what a lot of consultants, coaches and service providers experience when they start a business is nothing short of an ident...

Today we're talking about what it takes to have successful product launches. I get a lot of questions from consultants and coaches and other solo practitioners about planning launches for their products or program. So in this episode, I'm sharing the ups, downs and alternatives. If you hang around FB, you can't miss seeing challenges, bootcamps and big product launches – they're commonplace - and...

R&D tax credits is a government scheme aimed to support business innovation. R&D tax enables the business to reclaim or reduce tax paid or to surrender any losses for tax credits. Claiming R&D tax relief can leverage work you've already done and bring you a cash injection. Not claiming R&D tax relief means you're leaving more than money on the table – time to recognise the hidden value in your bus...

Today's episode is part 2 of a two-part focus on how to leverage the success mindset to develop your business resilience. So, if you haven't listened to part 1, where we went through the three Ps, you might want to listen to that first. Because in this second part, now I'm sharing five Rs – which are all about dealing with change in business as circumstances impact our growth trajectory and how to...

In the next two episodes, I'm going to be looking at the success mindset and how we can build empowering mindset habits into our business planning, daily work to achieve a greater sense of freedom and work-life balance. If you want insights into how you can get yourself into a pattern of thinking and behaving that works for you not against you in your business and life, then mindset empowerment wi...

High converting sales pages connect with the target audience, clearly say what's on offer and move your ideal buyer towards action and purchase. In this episode, I'm sharing 5 ingredients you should always include in your sales page outline alongside a three-step recipe for a sales page design that puts them together in the right order and the right amounts to support the buying process.  The reci...

If 2020 has taught us anything, it's that all of us at some point will need a break – from business, our career, even our family and the routine of our life. This is the ultimate in self-care and leverage. My guest today is Rebecca Tracey, CEO and founder of The Uncaged Life, and creator of the highly-acclaimed Uncage Your Business program. And we're talking deep and meaningful about creating comp...

In last week's episode, we dived into the 7 dimensions of my iSuccess framework and I shared how you can use these as critical levers for business growth. In my work with clients, we dive a lot deeper, using this framework as a diagnostic tool to improve small business performance. So, this week, I'm tackling some of the questions that come up for both large organisations and small to medium sized...

If you've started 2021 still scratching your head how to improve business performance so you can create more leverage and grow faster, this article will help give you some starting points for identifying the critical levers to accelerate business success, so you know what to push and what to let go of. The aim is to give you a way to evaluate the weakest links and plan strategically, knowing where...

If you want to build a thriving service business, there are 7 dimensions you can use to identify your best steps for building a thriving service business that delivers the growth, sustainability and success you want. As we progress into the new year with all our hopes, dreams and trepidations, it is clear we're all wanting 2021 to be a colossal improvement on the challenges, frustration and confus...

Podcasting is a massive growth trend right now and a sure-fire way to get visible, amplify your message and build an audience around what you do and who you help. Few businesses today can avoid having to do regular content marketing and a degree of social media to gain visibility in the marketplace. Leveraging your voice through podcasting responds strategically to the increase in both supply and...

As it's New Year's Day, I'm doing something a little different - a webinar podcast! I'll be taking you through a presentation of my business journey from the emerging tech days of the early 1990s to the challenging and uncertain times of 2020 - the good, the bad and the darned right fabulous! This past year in particular has seen many businesses forced to push through, pivot or perish. On a positi...

For many consultants, finding clients is a constant uphill struggle. And finding great clients willing to pay what you're worth is an even bigger challenge. But it doesn't have to be. There are undoubtedly 1001 ways to get consulting clients online and offline. While you can't just grab a "tactic" off the shelf and run with it, you can start by looking at your objective strategically, which helps...

Are you working in your business sweet spot? If not, then this week's episode should really help you find it, hone it and position it to attract your perfect people and package a compelling offer. People often talk about the sweet spot in sports, usually golf, that place where you just seem to get everything right, but what steps can you take to find your business sweet spot? In this episode, we'l...

Starting a consulting business, new kids on the block have a great shot at breaking into the market and getting clients if they are willing to put in the effort to lay good foundations. If you're looking at starting a consulting business, how ready are you for high-end clients? How clear is your unique offer to the marketplace? What will you do to get the message out that you're in business? How w...

This week we're diving into the world of happiness, leveraging our inner power to enhance our feeling of peace and fulfilment that fuel our sense of purpose and success in our life and business. I'm joined by life coach and law of attraction practitioner, Tara Chatzakis, whose passion is to help people lead a fulfilling and successful life and build a business they love. What a great job! I'll be...

This week, it's Q&A with Dr Jay. In these episodes, I'm basing the topic on questions I get from clients, particular who are professional service providers or when I do talks or presentations about next level business growth. How do leveraged strategies help people move to the next level of business growth? How can something like leverage in your business enhance your life? I'm covering off common...