The Leveraged Business: Earn More, Work Less, Grow Faster

For most small business owners, self organisation working from home feels like a challenge, right?! All those distractions, people interrupting you because 'well, you're there'. Yet you'll be amazed at how much more productive you are when you learn to set boundaries. In this episode, the final part of this three-part mini-series, you're going to learn some very pragmatic ways to implement the sel...

Second of three parts focusing on work from home self-organisation to create fun, flow and freedom in your business for less stress and more life balance. In this episode, I take you through a whole list of practical ways you can reduce stress working from home, set some boundaries around your personal and work routines, and create a greater sense of control and life balance. Some of these may see...

Kicking off a brand-new mini-series, where we'll deep dive on self-organisation and how to empower yourself and your business, especially if you're feel so totally maxed out you just can't focus on high level strategic leveraging stuff. Over three episodes, we're going deep into self-organisation: from self-management to self-care, I'm going to be sharing 21 ways you can organise your life, home o...

The primary goal when you create leverage for scaling your business is sustainability, both in terms of dependable revenue growth and ROI. When you're starting out there are lots of way that you are simply leveraging your expertise – be that brand positioning, strategic marketing, operational improvement, curriculum innovation. Your objective is to create a product or service people want and work...

If you regularly get people introducing you to other people they think you can help, then you have a good likelihood of success creating a referral strategy to generate warm leads for your business. These prospects are typically more receptive, trusting and responsive than other new leads coming into your business. But also, even taking account of a small commission or finder's fee, they aren't co...

This episode is the 3rd and final part of my three-part series where we're navigating the B2B sales process. In this mini-series, I share 6 steps to find, engage and win contracts with business-to-business clients. Because most consultants, coaches and experts go about B2B sales all wrong or they miss vital steps. It's a process that has served my business very well. Part 3's episode it's all abou...

How do you position yourself to become one of the "fortunate" professionals who consistently get corporate clients and build lucrative B2B businesses? Most consultants and coaches are experts in their subject matter or field of practice, but hate the whole promoting, prospecting and pitching part of running their own business. In this 3-part mini-series, I share 6 steps to find, engage and win con...

How do you position yourself to become one of the "fortunate" professionals who consistently get corporate clients and build lucrative B2B businesses? In this mini-series, over three short episodes, I share 6 steps to find, engage and win contracts with business-to-business clients. Because most consultants, coaches and experts go about B2B sales all wrong or they miss vital steps. It's a process...

In this episode, you'll learn how to how to stop undercharging and overdelivering with easy authentic pricing strategies for consulting and coaching service providers. For professional service businesses, what to charge might just be the most stressful decision you ever have to make, especially if you're new to business. For professional service businesses, what to charge might just be the most st...

In this Q&A with Dr Jay episode, I'm tackling effective CEO succession planning. It may seem high level, and certainly it doesn't come up often in my client work, but it should. Because many small business owners simply aren't prepared for when they need to take themselves out of the business. This isn't just about retiring or planning for retirement, it could be anytime – from a sudden illness or...

Once you've landed on a great core concept, designed and created a great course, marketing your online course is the next big step to tackle. In part 3 of my Earn Your Worth limited series, we're now focusing on marketing your online course to enrol clients consistently. When you do your research and look at what's happening in the lives and businesses of your target audience, you can come up with...

When you build a course around your core concept, you want to make sure it performs and people get the results that you promise. But there's a huge distinction between information, knowledge and understanding that most people do not appreciate. Most experts don't know how to build a profitable online course. They go about course creation all wrong. Your best course design strategy is not focused o...

A core concept is the big idea that you wrap your product, program or service around, that you create a demand narrative and story, and enables you to showcase your thought leadership and earn your worth. It's something you can really lean into, and get excited about, and your audience can too. Identifying a core concept helps you can turn your expertise, passion, skills into laser focused offer t...

In this episode, we dive into the question of how we can really deliver worthwhile learning online, how to map out your learning design and how to measure it's achieving the outcomes you promise for your participants. If you're not in the information product business, how you can build a course or program that provides high quality interaction, great participation and space for application and ref...

In this episode, we'll look at the big picture of why leverage is so intertwined with how we balance our work and life, and our achievement of success in business. Switching from 'how-to' tactics to 'why-do' strategics, we pick up some of the philosophies and principles explored in the entrepreneurial wellbeing and success mindset themes of various other episodes. Helping people move their busines...

Businesses are increasingly focusing on how the marketing and design of webinars can be improved, how content can be made more engaging, how to create a more compelling bridge into making an offer, one that converts into clients. But the problem is that webinars just aren't working as well as they used to. In this article, we explore why and what you can do about it. Webinars are probably more com...

Today, we're learning how to leverage wisdom to increase entrepreneurial wellbeing, fulfilment and resilience in a cynical, complex and chaotic world. This is the theme for my interview this episode with Dr Sunil Raheja, author of Dancing With Wisdom: A Sacred Quest to Restore Meaning, Purpose and Fun to Your Life and Work. Sunil is a practising psychiatrist and coach who equips overwhelmed, frust...

Successful brand positioning is all about your credibility as an expert and sharing something of yourself too. In the digital marketplace, both are the key to a growing business. Businesses stay afloat when they gain years of experience and build their credibility with their audience. When people buy or hire, they don't always go for the cheapest – customers are pretty discerning, they want value...

If you've ever been approached by a client asking for a proposal and want to know what to consider when scoping a consulting project, this episode is really going to help you out. Through five steps, we'll go through the key things you need to know from the client that will help you decide on your solution, your team and your pricing, and how to present that across the B2B customer journey. You'll...

Is it possible for consultants, coaches and specialists to achieve scalable delivery that feels bespoke to your client? In this episode, part 3 of our short series on increasing consulting income without taking on more clients, we'll look at ways to be fabulously flexible. We cover the three rookie mistakes you'll want to avoid and how you can create a core programme or service and blend in option...

Part 2 - After 15 years in business, I've learned a few strategies for growing a consulting practice that doesn't involve taking on more clients. Finding ways to earn more, work less, grow faster are always the big goals for creating true freedom in your business and in your life. In this second part of our three-part series, I'm going to reveal a neat way to get uber selective with who you take o...

Part 1 - How to increase your consulting income without taking on more clients can seem an impossible equation to solve. Yet, this is at the heart of what creates leveraged consulting, enabling you to work smarter not harder, to earn more, work less and still see revenue growth. After 15 years running my own business and supporting others, I've learned a few strategies for growing and scaling a co...

Part 2 of my interview with Janice Francisco. Here we focus on the challenges and opportunities that come from digital transformation. We talk about the process of innovation and team building both from our work with clients and more personally in our own organizations. Janice focuses on improving innovation outcomes in organizations. To do that she developed the ThinkUP Innovation Framework™ and...

Are you frustrated working with VAs or employees or associates, because you know your team could be stronger by leveraging everyone's knowledge to innovate and achieve more? Great team results start with you, yet leaders shouldn't have to feel frustrated and alone in a complex business environment. If you want to generate better business results whilst navigating change and uncertainty, this inter...

Today we're talking sales funnels! That is, the process by which your ideal client or customer finds you and follows a process of getting to know you, like you and trust you, enough to decide to work with you and buy from you. For any business owner, an online sales funnel is probably the most important marketing tool you have. Even if you're B2B, you still need a sales process to find leads and n...