The Leveraged Business: Earn More, Work Less, Grow Faster

In this episode, I interview Margo Mansfield, an internationally known speaker, master trainer, mentor, and organization development consultant. Margo is a leader in emotional mastery, helping individuals and companies transform the way they improve performance. She has spent the past 45 years specializing in the development of emotional literacy in the transformation of stress. She supports organ...

As entrepreneurs, we're highly driven, we're committed to the impact that we have, we push ourselves. And we beat ourselves up a lot. It's what drives us, but it also can cause a lot of burnout and stress and anxiety when things don't go quite to plan. In our Rising Resilient interview, I spoke with life coach Linda Lalicata on spotting the signs that your life or career isn't where you want it to...

My guest for Rising Resilient today is Melanie Hussell, founder and CEO of Melanie Hussell Communications. Melanie's brilliance is in helping business leaders create and deliver powerful presentations. Melanie's story of resilience is inspiring to others venturing into the world of entrepreneurship. She started out in her business offering in-person Business English classes, then made the courageo...

My first guest for this special podcast series Rising Resilient is Dr. Carmen Morrison.  Specialization: Parenting, Brain Health, Relationships, Mind-Body Nutrition, she has a Ph. D. in Clinical Psychology, an M.A. in Theology and M.A. in Education, and is a Certified Integrative Mental Health Practitioner. Carmen has been licensed as a psychologist for almost two decades and also set up an online...

Resilience is the cornerstone upon which success is built. As entrepreneurs, we possess an unwavering commitment to making an impact in the world. We push ourselves relentlessly, working tirelessly to achieve our goals. But the burning question that often arises is how to sustain this level of commitment while navigating the myriad challenges life, work, and our careers throw at us. How do we avoi...

It's the 100th episode and three-year anniversary of the show. And we are celebrating. For 2024, we're launching a fantastic new series for the podcast – all about one of the key cornerstones of success in business – resilience. I've been collaborating with a whole group of strong women entrepreneurs on this to put this together for you. In today's episode, I set the scene for what entrepreneurial...

For the third part of this series focused on surviving and thriving in the age of AI, we address the proliferation of online courses created using Artificial Intelligence (AI), the impact of AI on education, our writing and digital literacy more broadly, and how you can future proof online courses that sell.   AI technologies, and generative AI in particular, such as ChatGPT, has led to inevitable...

Whether you're a small startup or a large corporation, understanding the disruptive technologies of Artificial Intelligence and generative AI tools like ChatGPT and how they are infiltrating our world, is crucial for staying competitive in today's market. In this second part of 3, we unravel the transformative potential of AI in reshaping the way we market, sell, and engage with customers. We emba...

There's no ignoring or denying the power of AI in business. It's an incredible way to help with many of the operational parts of running a business including content, copy, processes, customer support, and more. Those burying their head in the technical sand, will lose the AI competitive advantage. Over the next three episodes, you'll get my leveraged business perspective on all things generative...

When you're looking at content and copy in your marketing, have you ever really thought about the job each is doing to drive sales across the customer journey? Defining the purpose, audience and occasion for everything you communicate is super powerful for connecting with your target audience and building trust. Ever wondered what's the difference between content and copy? And how to use them in h...

If you're feeling the end-of-summer blues, I hear you – I'm noticing my mood is lower than usual. It can be challenging with our social and work interactions to rise above it. The end-of-summer blues is a real thing. The change in temperature, light going from summer into fall (autumn) can affect us more than we realise. It marks the end of a season filled with warmth, sunshine, and outdoor activi...

In this second episode focusing on content marketing, we explore ways to elevate your content performance, moving onto the heavy lifting part, and that's to use content planning practices to increase organic traffic and generate targeted leads. Content planning is where we take the goals and objectives of your strategy, the why and the who, your aims and the intended audience to inform what types...

In this two-part series, we are tackling a very big area of our business development endeavours, and that is developing your content marketing strategy. There's a lot I want to share with you about creating content that converts, so I'm doing it in two parts. The focus for part 1 is about being strategic about content marketing, so you're creating content that drives engagement and sales for your...

In this final part 3 of 3, we turn to using your ideal customer avatar (ICA) work to inform your content strategy and create customer centric content and copy. This helps align what you write about, when and where to write what, and how to connect and nurture your audience in a way that converts clicks to clients. We've already talked about an ICA as a key blueprint for your business and really st...

In the second of this two parter for defining your ideal customer avatar (ICA), we will walk through easy-to-use frameworks and an exercise to create your buyer persona. Whether you work with individuals or organisations, you'll come away with clarity and confidence in who your ideal client is and how to find, connect and sell to them. Building a devoted, engaged following — as well as enlisting i...

Getting super clear on your ideal client avatar will drive every aspect of your business and enable you to communicate your message and offer with total ease and authenticity. A common error I find when it comes to developing an engaged and devoted audience is not getting specific about who you're talking with. In their desire to benefit as many people as possible, most businesses and professional...

Distractions are everywhere. From the decidedly-digital like social media (it is technically work, right?) to the very-analogue (like spying on the neighbours – because you do not need to know that they've ordered pizza again)…there's approximately a billion different ways we can get derailed from our work.  Learning how to stop letting everything, from every ping on your iPhone to the mailman dro...

One of the best things about being an entrepreneur Is that you create the rules. While that sounds great on paper, the truth is most of us don't actually have any 'rules' when it comes to how, when or even why we get our most important work done.  Science says it takes us 15-20 minutes to get back into "flow" state once we're interrupted. 
This means if you're thrown off course by your phone, or y...

If you're looking to improve sales conversions for your consulting, coaching or training business, in today's episode we'll discuss one of the most crucial aspects of client conversion - the discovery session. We'll explore effective strategies to pre-qualify potential clients, speak with confidence, understand your value, and ask for the sale. So, if you're ready to rock your discovery sessions,...

This is the second of a two-part series focusing on successful product launches. In part 1, we looked at the four types of product launch strategies, where we explained how anyone can get started and test their product idea, no matter what stage of business or experience with launching, before widening into a more involved promotional campaign. Now, in this second episode, I walk you through 10 es...

Launching a new product can be an exciting, yet challenging experience. You might have a great idea, but bringing it to life and getting it in front of the right audience can be a complex process. You're going to need one of four product launch strategies that allow you to progessively build momentum and muscle for launch campaigns. For my iSuccess programs, I've always tended to do soft launches...

Identifying the right business support for your strategic growth needs is crucial to achieve a good return on your investment of time, energy and money. Here's the second instalment of my two-part series on decoding the consultant vs coach dilemma where we'll think about what professional practices attract you as the customer. In part 1, we focused on the consultant vs. coach dilemma through the l...

Consulting and coaching are both focused on helping to solve problems, and bringing about change and improvement. So why do we talk about the consultant vs coach dilemma? The difference between a consultant and a coach as a professional identity is not really about what is achieved, but how it is achieved. Yet, I feel there are some nuances that aren't as easily explained by the typical distinctio...

The C-Suite is a group of high-level executives who are responsible for making strategic decisions for an organisation. As a business leader or sales professional, connecting with C-suite executives and selling into organisations can be a challenging task. It requires a strategic approach that goes beyond just pitching products and services.  In this episode (and the article you can read as well),...

As business owners, we are constantly challenged to balance getting clients with serving clients. If you stop one to do the other, it keeps you on the revenue rollercoaster – that cycle of feast and famine, peaks and dips that create stress and struggle in your business and your life. If you haven't got dependable, manageable and consistent client flow, you may be stuck on the revenue rollercoaste...