Rich Harshaw
The Level 10 Contractor Daily Podcast
Marketing and business-building insights, information, and inspiration to help remodeling and home services contractors make the jump to $10MM+.
Author
Rich Harshaw
Category
Podcast website
Latest episode
Jul 11, 2026
Where to listen?
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Episodes
2324: Sunday Podcast: Why Is Old Testament God Such A Vengeful Monster? 18.01.2026 35:34
Thanks for joining us for the Sunday podcast, where Rich turns his attention to either personal development or spiritual topics… and as you can see from the title, today is spiritual. And he's going to talk about God… and try to untangle the mess that the Bible seems to have put Christians in as they attempt to reconcile the notion of God as a loving heavenly parent versus the petulant tyrant that...
2323: Topic Showcase: Insdie Reality 17.01.2026 34:24
Every other Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, let's focus on what Rich calls your Inside Reality, especially as it relates to your Outside Perception. He will define these terms in greater detail in the clips, but to put it simply here: your inside reality is how great your compa...
2322: Rich Talks Identity On The Certified Contractor's Network (CCN) Podcast 16.01.2026 51:41
This podcast is a discussion about Identity that RIch had with Gary Cohen from Certified Contractors NEtwork, CCN, for that organization's podcast, called the Contractor's Toolbox. This is a great discussion because Gary digs in deep and Rich shares some thoughts and examples of Identity that you've probably never heard before, even if you're a long-time listener. Next week, Gary returns the favor...
2321: TBT: Masterclass In Copywriting 15.01.2026 31:46
If you're a fan of expert level copywriting, then today's podcast is for you. This is Throwback Thursday, of course, and this is one of Rich's Tuesday Morning Ad Calls from 2014. A Roofing company submits some stuff they had written up that was to be used in communicating with members of a homeowner's association they were targeting… and Rich gets to work doing his thing… taking words that sound p...
2320 - Going Hard in the Paint Against Private Equity - And Winning 14.01.2026 18:23
A tiny Wisconsin window company grew from $500K to $5M by attacking private-equity competitors with bold identity-based radio ads highlighting honesty, pricing, and local ownership. Rich then used the same strategy for Bay State Bath—female-led, local, and anti-Wall-Street messaging—paired with OTT/TV spots featuring "Baby Richie." Results: record sales and a major PE competitor collapsing. Local...
2319: Hire Fast, Fire Faster 13.01.2026 21:07
Today's show is going to challenge you to audit your schedule, evaluate how you spend your time, and encourage you to double-down on your strengths so you can accomplish the things in your business and in your life that are truly important.
2318: 5 Ways To Price Condition Your Prospects 12.01.2026 26:19
Rich talks about how to REDUCE STICKER SHOCK when your prospective customers get that big fat expensive price from your sales person. Or at least that·s how they feel about it! UNLESS· you follow Rich·s advice today and get into some bigtime PRICE CONDITIONING.
2317: Sunday Podcast: We're Willing To Pay The Price, But At What Cost 11.01.2026 12:12
It's another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement. Today he's going to challenge you to examine your priorities… and see if you're spending your time on things that are truly important. This one's not very long, but the message packs a punch.
2316: Topic Showcase: Rehash 10.01.2026 25:37
Every other Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we talk about what to do after a rejection. You hook a prospect and even pitch them inside their home but despite your salesperson's best effort, the homeowner turns you down. What do you do next? Do you give up? Is that sale gone for...
2315: Random Friday: Overproduced Radio Ads, Playing Dirty, Standing Out In Print 09.01.2026 24:34
It's time for another episode of Random Friday… if you've listened to the podcast for a really long time, then you know that it used to be Random Saturday, but alas, times have changed. Random means that Rich spends a few minutes on little nuggets of interesting stuff that aren't really suitable for an entire podcast, but when you bundle them all up, you've got something pretty good. On the list f...
2314: TBT: Book Review: Made to Stick 08.01.2026 55:56
Did you ever want to read a book, but you just didn't want to take the time to read the book? Well Rich has your solution for today's subject, which is a book called "Made To Stick." It's a great book that will help your marketing… but instead of pouring through it, Rich has picked out all the most important parts… which he shares, along with his commentary and insight.
2313 - 5 Years to $150M Growth Plan: Be Everywhere All The Time 07.01.2026 25:36
A contractor aims to grow from $23M to $150M by 2030. Rich shows that the path isn't new services or new states—it's dominating the existing market by being everywhere. With a 12% marketing budget, massive reach across TV, radio, OTT, social, PPC, mailers, events, and door-knocking creates enough familiarity, trust, and frequency to generate the 1,800+ monthly leads required.
2312: From Zero To $80MM In 9 Years - Nissa Cleman 06.01.2026 40:39
So what's the ideal situation for starting a business in the home improvement industry. How about this: First of all, start it in 2010, in the ashes of the recession. Then do it as a woman in a male dominated industry. Then try doing it with 1 year old twins--that barely survived premature birth. Starting from zero. With no previous business ownership experience. Sounds ideal, right? Today you're...
2311: 5 Ways To Generate Leads In The New Year 05.01.2026 25:23
It's a Monday so it only makes sense to continue listening to the best "5 Ways to Monday" episodes. It's a new year! And we're here to help you make it a GREAT one! Today it's 5 ways to generate leads in the new year. Some of the 5 ways might seem familiar–but with a twist. Some of them might be new to you. Make sure you hang in there for #5, because it's so obvious and so easy and so stealthy… yo...
2310: Sunday Podcast: Grace For Grace, And The (Almost) School Shooter 04.01.2026 29:24
It's another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement. Rich has some cool stories for you that illustrate something he calls "Grace for Grace," and the importance of people getting grace from other people… the story about the school shooter at the end will have you in tears.
2309: Topic Showcase: Employee Morale 03.01.2026 33:37
Every other Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we focus on your employees and their morale. You cannot operate your businesses alone; employees are the cogs that make the machine run without you. But they are more than just cogs. They should be reflections on you and the culture o...
2308: Locking In Guaranteed Future Buyers 02.01.2026 25:06
This episode is one that might just make your head explode; Rich saw an ad for a residential real estate company who was offering to pay homeowners cash money RIGHT NOW… in exchange for an agreement to let that company list their home whenever they decide to sell in the future… with no other strings attached. That got Rich to thinking. He figured out some creative ways to utilize similar concepts...
2307: This Is Finally The Year To Break Through 01.01.2026 28:07
This is finally the year to break through. In this episode, Rich challenges contractors to stop repeating the same mistakes, commit to smarter marketing, and build consistent lead flow that fuels real growth instead of another year of frustration and excuses.
2306: Mega Pod: Goal Setting 31.12.2025 3:02:46
Today we look back and learn why goal setting and holding yourself accountable are key to becoming the success you want and deserve to be.
2305: Mega Pod: Writing Great Marketing 30.12.2025 2:56:29
We curated the best episodes to teach you how to write killer headlines, eye-catching postcards, compelling blogs, and more.
2304: Mega Pod: 5 Ways to Monday, Part 3 29.12.2025 1:54:14
More 5 Ways to MOnday Episodes from the Level 10 Contractor Daily Podcast
2303: Mega Sunday Pod: Christmas Stories 28.12.2025 2:05:13
Merry Christmas from All of us here at Level 10 Contractor!
2302: Mega Pod: Customer Service/Care 27.12.2025 4:04:58
We are nothing without our customers which is why today on our mega pod we have gathered the best episodes on how to take care of them… before, during and after they do business with us.
2301: Mega Pod: Running the Business and Managing Employees 26.12.2025 2:04:20
Today is about effectively running a business and managing employees.
2300: Mega Pod: Social Media 25.12.2025 2:57:13
Today, we go online and try to master social media. We will talk about curating a company's social media pages as well as learn how to leverage social media's superior targeting, especially Facebook.
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