The Level 10 Contractor Daily Podcast

This is a "don't miss" episode of the podcast today… Rich talks with Level 10 client Chase Shugarman from Shugarman's bath about REHASH… specifically, how to use Hatch to send out text, email, and ringless voicemail follow ups to people who don't buy during your sales appointment. Rich goes into A LOT of detail on this… what kinds of messages to send, when to send them, and how to make sure that w...

Today Rich continues talking about managing your company–a topic he readily admits is not really his favorite part of business… but a necessary one, and one that he's got 30 years of experience with. In part 2 of Rich's "5 Ways To Improve The Way You Manage Your Business" Series… he's going to talk about "Rot Off" management, listening to your inner voice, figuring out when YOU are the problem, an...

As you know, our Sunday podcasts delve into topics more along the lines of personal development and spirituality. And we totally get it that those topics are not for everyone--if that's the case, feel free to skip over this one and join me tomorrow for an interesting marketing message about figuratively cleaning out your dirty bathrooms. But for today, Rich puts on his preacher hat and delivers a...

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we highlight writing headlines for ads. Headlines have to get attention and the best way to stand out is to stand apart from the pack. Writing with power, precision and passion about how your company is different will give your advertising...

Today's podcast is an interview with Grant Mazmanian from The Pinnacle Group–that's the company that handles hiring for Energy Swing Windows. So let me say this: I know hiring might sound like kind of a boring topic–but TRUST ME… this is a really important episode for you to listen to. This guy Grant has got hiring for remodeling companies down to an absolute SCIENCE, and you are going to believe...

In this episode, you'll hear Rich talk about what platitudes are… why they're so pervasive…  when they're appropriate to use--yes, they are appropriate to use sometimes!... and then Rich is going to walk you through a methodology that he and his consultants use to write marketing with power, precision, and passion.

Today's podcast is an epic "Rich Rant" where he absolutely goes off on SEO companies who charge their clients money month after month after month… but don't even have a coherent plan of what they are actually doing to show their clients. I mean, it makes sense, right–how can you achieve a result if you don't even have a plan to get there? And Rich gives you an assignment–go to your SEO company aft...

What do Shaquille O'Neal, Dell Computers, and a fancy pants private equity firm full of Harvard MBAs have to do with each other? Find out today, as Rich shares some fun stories about times when trying to get everyone on the same page and make everyone happy actually HURT productivity and ruined a good thing that they had going. If you want to keep your marketing from crashing and burning and turni...

It's Monday, and that means it's time for another installment in our "5 Ways to Monday" series. And as you can see in the title of this podcast, this is the first of a two part series–Part 2 will come out NEXT Monday. Today Rich is talking about managing your company–a topic he readily admits is not really his favorite part of business… but a necessary one, and one that he's got 30 years of experi...

Welcome to another Sunday edition of the Level 10 Contractor Daily Podcast… and as you know, Sunday is the day we stop down to talk about personal development and spiritual topics… and In today's episode Rich challenges you to extend grace, patience, and compassion to the most difficult people in your life.

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we highlight pay-per-click advertising, including the dos and don'ts as well as why you should overcome your objection to it. If you're hunting for leads, you can't forego this opportunity.

Most contractors are rushing to grab AI tools without a plan — and they're about to automate mediocrity at scale. In this episode, Rich breaks down the three biggest AI mistakes contractors make and introduces a first-principles approach that starts with identity, not technology. Learn why who you are matters more than which tools you use — and how to build an AI foundation that actually works.

Rich cuts through the noise to deliver real-world sales strategies that actually work. No fluff, no theory — just battle-tested tactics to generate leads, close more deals, and grow your business to the next level.

Today's podcast is all about trash talking your competitors… but doing it without looking like a jerk. I mean, you can't just call out your competitors by name, and tell the world how much they suck…. can you? Rich has a solution for this… he's going to give you two different ways to accomplish this… It's not really about trash talking, it's about making sure your prospects and customers understan...

Today's podcast is a recording of a call that Rich had with a company in the midwest who RIch had already spent two solid hours on the phone with, auditing their website and explaining in detail why their current website and SEO was terrible, and how Level 10 could help them do it much, much better. But even after two hours, they were… understandably… still skeptical. Their trust with web companie...

If you have a brand ambassador, today's episode is for you! And if you don't–why the heck not? Today, Rich is going to talk about 5 ways to make your Brand Ambassador even MORE effective… get even MORE results… and therefore, be even MORE profitable.

Rich is going to open up about some experiences he had when he first started his company back in 1994 and 95· and essentially, he·s going to throw himself under the bus.

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. If you're a small business starting out or just want a marketing approach that doesn't break the bank, today's showcase is the episode for you. Today, we showcase guerrilla marketing tactics. These include non-traditional methods to get your name out...

Rich recently got a text message from one of Level 10's clients first thing in the morning, asking some questions about their Facebook Advertising campaign. After 5 minutes and a half a dozen texts back and forth, Rich asked if it would be okay to just have a quick phone call on the subject that could be recorded for the podcast; the client consented, and here we are! What Rich thought would be a...

On todays episode, Rich Talks identity and what it looks like when it·s actually fleshed out and put into a website in real life. It·s a webinar from 2014 that shows 25 different websites with their attendant identities!

Ah… creativity! Everyone wants to be creative, everyone values creativity…. But how exactly do you become, well, creative? That's the topic that Rich tackles on today's podcast. Rich is going to talk about three sources for ideas: Inspiration--getting ideas from nowhere. Induction: Getting ideas that are borne from other ideas… and third, what Rich calls "Mismatching, which is a way of generating...

Today's podcast is about upping your social media game… and to accomplish that, you have to focus on delivering interesting, relevant content to your followers. Rich is going to walk you step by step how to become "the social media mayor" of your town… by creating and curating hyper local content that you can then post on your Facebook account. Why hyper local? Because people in your town will app...

Welcome to the podcast; it's Memorial Day, and I've got a great episode for you. Rich's grandfather served in World War 2 at the tender age of 16 years old. He's still alive today–he's 97–and he still won't talk about the war. Why? Well, listen to this podcast and find out–and let's remember those heroes today.

Welcome to another Sunday edition of the Level 10 Contractor Daily Podcast… and as you know, Sunday is the day we stop down to talk about personal development and spiritual topics… and today we are going with personal development. Rich is going to tell you the story of the unlikeliest hurdling specialist--yes, you heard me right, hurdling specialist--you know, a guy who jumps over hurdles on a tra...

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we showcase videos and how to use them in your marketing. Videos are a fantastic way to deliver your message, whether it's sharing your company's identity and brand promise or educating your prospects and customers on an otherwise complicat...