Rich Harshaw

The Level 10 Contractor Daily Podcast

Marketing and business-building insights, information, and inspiration to help remodeling and home services contractors make the jump to $10MM+.

Author

Rich Harshaw

Category

Business

Podcast website

www.level10contractor.com

Latest episode

Jul 11, 2026

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Episodes

2200: Fly On The Wall - Rich Creates Radio Ads For Shugarman's Bath 16.09.2025

In this episode, you'll hear a behind-the-scenes look at Rich Harshaw collaborating with Shugarman's Bath to develop radio ad concepts. The discussion highlights how the company's guarantees, values, and customer promises can be translated into compelling advertising that connects with listeners.

2199: 5 Ways To Repurpose Your Awesome Blog Posts 15.09.2025

Another Monday means it's time for another installment of our "5 Ways To Monday" series… Today, that something is "getting more utility out of all these great blog posts that you are creating." After all, if they just sit there on your website, they are underleveraged! So here are some good ideas on what to actually do with them!

2198: You're Doing Love Wrong, Part 2 14.09.2025

It's another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement.

2197: Topic Showcase: Identity 13.09.2025

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we talk about Level 10 Contractor's Secret Sauce: Identity. You've been listening to Rich talk about Identity for a million years now on this podcast… And he's been talking about it for a lot longer than the podcast has been around, trust m...

2196: Video-Based Follow-Up Tool That's A Game-Changers 12.09.2025

Rich and Chad Morgan discuss Quick Page, a video-based follow-up tool transforming contractor sales. They reveal how personalized video builds trust, boosts engagement, and closes more deals faster than traditional methods.

2195: TBT: Home Show Strategies and Big Bill 11.09.2025

It's another Throwback Thursday, where we dig into the vault and find gold from days gone by. Here, we've pulled out one of Rich's old "Open Forum Webinars" where members could participate and ask any question they want. In this episode, a contractor has committed $2,000 for a home show, and wants to find the best way to maximize her investment there. Rich gives her plenty of good advice, includin...

Operation Lead Surge 10.09.2025

In this MetalCast episode, Heidi J. Ellsworth is joined by Rich joins Heidi J. Ellsworth from the MetalCast podcast. Rich shares how Operation Lead Surge marketing event is transforming the way contractors generate and close leads, with proven strategies that deliver 200–500 qualified leads every month. From real-world success stories to actionable marketing tactics, this conversation is your inte...

2192: Entrepreneurship 101: What Do You Want To Be When You Grow Up? 09.09.2025

This episode is the first in a series of 3 talks that Rich gave and recorded at a recent conference he spoke at. Instead of focusing on marketing, he instead decided to focus on what it takes to be successful as an entrepreneur. Today's episode is Entrepreneurship 101.

2192: 5 Ways To "Wall Drug" Your Prospective Customers 08.09.2025

Another Monday means it's time for another installment of our "5 Ways To Monday" series… We're going to visit Wall Drug… that middle-of-nowhere tourist trap somewhere in South Dakota that has a million billboards that try to coax you to stop and buy a doughnut or look at their dinosaurs. If that all sounds weird, just listen to podcast #576  from April 6, 2021. Bottom line, we're here today to tal...

2191: You're Doing Love Wrong 07.09.2025

It's another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement.

2190: Topic Showcase: Online Reviews 06.09.2025

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we talk about online reviews. Everybody knows that online reviews are super duper extra important, right? Well then why do we see so many contractors and so many websites that either don't have any at all… or just sort of tack them on as a...

2189: Sales Leadership: How to Flip The 80/20 Rule in Your Favor 05.09.2025

Rich interviews Chuck Thokey of Top Rep about scaling remodeling companies through stronger sales leadership and coaching. They discuss shifting from owner-driven sales to professional teams, proactive versus reactive management, modern training methods, and Top Rep's innovative AI sales simulator that sharpens skills, boosts closing rates, and drives growth.

2188: TBT: Why Proximity Mailers Don't Work, And How To Fix Them 04.09.2025

It's another Throwback Thursday, where we dig into the vault and find gold from days gone by. Here, we're going to join Rich on what they used to call their Tuesday Morning Ad Clinic; a client with a Siding Company asks Rich to critique some neighborhood mailers they got from their manufacturer… and when Rich took a look, the mailers basically just said "we're in your neighborhood." Suffice it to...

2187: Easy & Inexpensive Way To Significantly Increase Repeat & Referral Business 03.09.2025

This discussion with the founder of gFour marketing, Brian Kaskavalciyan, is all about how to use follow up emails, texts, and mailers to MASSIVELY increase repeat & referral business. Rich gets really worked up about this… and at the end, he basically says you are, well, stupid… if you don't take Brian up on his services. That's a bold claim… take a listen to see what that's all about!

2186: An Amazing Online Resource for Roofers and Other Contractors 02.09.2025

Rich interviews Heidi Ellsworth, founder of Roofer's Coffee Shop, an online community for contractors. They discuss its evolution from classifieds to a multimedia hub offering podcasts, webinars, articles, directories, and forums. Heidi also shares insights on women in roofing, industry innovation, and expanding into specialized "coffee shop" platforms.

2185: 5 Ways To Provide Social Proof To Your Prospects 01.09.2025

Another Monday means it's time for another installment of our "5 Ways To Monday" series… Today's topic: Social Proof. What we're talking about here is showing people that OTHER people who have used you actually LIKE you… here's how to get it done.

2184: Be 100% Responsible 31.08.2025

It's another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement.

2183: Topic Showcase: SEO 30.08.2025

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we talk about search engine optimization, most commonly known as SEO. This includes coding and content put in place on your website to get Google's attention so Google serves you up to their customers and your prospects. We will discover to...

2182: You First Have To Make People Want to Listen 29.08.2025

 If you've read the book, Unlocking Unlimited Lead Flow, then this will be very familiar to you. This is the story of the 172 hardwood dowel rods… going way, way back to the very beginning of Rich's career, and his client who made pool tables, air hockey tables, and video game cabinets, Dynamo. This version of the story has a few extras not found in the book… and is a fantastic example of how to b...

2181: TBT - Incentive Programs for Referrals 28.08.2025

 It's another Throwback Thursday, where we dig into the vault and find gold from days gone by. Here, we're going back in time to December, 2012… and if memory serves, that's when the world was supposed to end because of the Mayan Calendar, or something… Rich sounds awfully calm in the face of impending doom as he discusses creating incentive programs for people who give you referrals.

2180: Marketing Matters 56: How I Grew Net Profit from 5% to 15%+ in 3 Years 27.08.2025

Rich Harshaw talks with Tim Brown Jr. of RGS Exteriors, discussing the strategic makeover that elevated net profit from 5% to 15% in just three years. They unpack actionable tactics, mindset shifts, and operational strategies tailored for remodeling pros aiming for sustainable, high-margin growth.

2179: Keynote Replay - Generating Online Leads - GAF Phoenix 26.08.2025

Rich's keynotes energize contractors to "make the jump" to $10 million+. He lays out identity-based websites, top-rank SEO, guaranteed PPC leads, and strategic radio/TV media—all integrated to deliver real lead volume, differentiate brands with precision and passion, and empower sustained, market-dominating growth.

2178: 5 Ways To Make Your Website Content More Diggable 25.08.2025

Another Monday means it's time for another installment of our "5 Ways To Monday" series… There are a few building blocks of the Level 10 philosophy that just never change… that you can take to the bank. Identity, Engaging Content, and Farming are three that come to mind. And also Diggable content. Yes, you have to have interesting, relevant ENGAGING content… on your site, in your ads… anywhere you...

2177: Words Have DIfferent Meanings On Different Levels 24.08.2025

It·s another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement.

2176: Topic Showcase: Injecting Fun Into Your Marketing 23.08.2025

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, it's all about Fun! Specifically, it's a challenge to you to find ways to make doing business with your company more exciting and pleasurable! It's not only possible, it might actually be a big competitive advantage for you.

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