The Lease-Up

March is National Women's History Month, a period reserved for the celebration of women’s achievements. And while it’s true that we at Multi-Housing News do that every month on the Mission Success: Women in Multifamily podcast, it still feels special to be able to share the voice of strong women who have left their mark in the multifamily industry. My guest is an experienced architecture and u...

Multifamily housing is dependent upon so many factors: economics, government, policy, locations, demographics, etc. To create successful multifamily brand or campaign, a marketer needs to understand all of these things, and so much more. So, who better to discuss the dynamics behind the role than someone with a background in communications, marketing, government and multifamily? In this episode of...

In this episode, MHN’s Denile Doyle chats with Avery Rouse, a regional maintenance director at The Breeden Co. and recipient of the Rising Star Award at our 2024 MHN Excellence Awards. We look at the challenges and best practices behind managing maintenance teams at multifamily properties. Rouse discusses how maintenance leaders can eliminate inefficiencies and how training staff well can help min...

In today’s complex environment that makes it hard to secure favorable financing terms, The Clear Blue Co.—a developer and owner-operator of workforce and affordable multifamily properties based in Nashville, Tenn.—has found a way to make its projects pencil out. The company does acquisitions and rehabilitations by leaning in on its relationship with long-term partners. “We’ve been creative and cha...

Returning to Multi-Housing News’ quarterly podcast with the National Multifamily Housing Council for the third time, President Sharon Wilson Géno is looking to 2025 with “consistent caution,” as well as high enthusiasm. There are a lot of policies and initiatives that she is campaigning for, as well as some notable potential changes to keep an eye on.     Wilson Géno holds more than 30 years of ex...

With GDP growth in 2024 averaging 2.5 percent, the American economy is in good shape at the beginning of this year. The labor market remains strong, wage growth is elevated and nobody is forecasting a recession. However, stringent immigration policies from the current White House administration could pose risks. Paula Munger, vice president of research at the National Apartment Association, talks...

Rising construction costs and economic volatility bring setbacks in the student housing landscape, although developers and investors are turning to in-house construction teams or more capital-light options. Yet, with so many opportunities in the sector, some are turning to data-driven insights to choose the best sites and ensure higher ROI as well as operational efficiency. That’s also the case wi...

When it comes to firms that design for multifamily, there are two sides to marketing. First, the company must create its own brand and promotional material. Then it assists in marketing for the client that it serves. In this month’s episode of Multi-Housing News’s Top Marketers podcast, Chief Visionary Officer & Founder of Loft Six Four, Brandon Reed, joins MHN Senior Associate Editor Jordana...

For property managers, understanding what today’s renters really value is essential to staying competitive. In this episode, Denile Doyle speaks with Jeff Bush, president of Heritage Properties, about the shifting priorities of renters and why understanding resident perception is key to retaining current renters and attracting prospects. Bush shares how remote work, rising costs and evolving gener...

Launched in 1990, BREEAM is the world’s first green building rating system. The science-driven methodology made it onto U.S. territory in 2016 and four years later, the residential standard was launched. Nearly 100 multifamily assets were certified over the past two years alone, and the person who has been instrumental in propelling sustainable advancements and promoting BREEAM standards across th...

Multifamily marketing is a niche of its own. But when you break it down, the processes between unique property types within multifamily can also look vastly different. Mary Herrold, vice president of marketing with the Evergreen Real Estate Group, knows exactly how to keep her marketing strategies tailored and specific. In this month’s episode of Multi-Housing News’s Top Marketers podcast, Herrold...

Katy Slade’s first job was in Washington, D.C., for a company that did a lot of retail and mixed-use development, which fit perfectly into her passion for community building and figuring out what makes people come together in cities. Later, after going back to her hometown Dallas and working for a few years at Gables Residential, she decided to start her own company together with a business partne...

As branding becomes a defining factor for resident satisfaction and retention, property managers must align their operations to deliver on brand promises consistently. In this episode, Denile Doyle speaks with RKW Residential’s Joya Pavesi, president of brand & strategic services, and Kevin Owens, president of property management, about how branding and operations intersect to shape resident e...

Digital marketing moves fast, in every sense. And with the help of AI and modern technology, it's about to get even quicker. But Kim Boland, the director of digital marketing, Morgan Properties, knows how to keep up. Boland leads the development, implementation and maintenance of digital marketing initiatives for the company's expanding portfolio. She brings 15 years of experience to the table and...

“When I think about mixed-use, I use the word balance,” Katie Bucklew said in the November episode of the Mission Success: Women in Multifamily podcast series. As vice president of mixed-use and development with AvalonBay Communities Bucklew specializes in identifying, structuring and closing new mixed-use opportunities. In this podcast with Multi-Housing News Senior Editor Laura Calugar, Bucklew...

The student housing sector has been keeping a steady pace with a 94.5 percent preleasing rate and more than 41,430 beds under development. Major universities in Texas remain among the top institutions with the strongest fundamentals including rent growth and inventory. However, some investors are looking towards a new strategy: moving away from flagship universities and investing in smaller market...

Marketing for an architecture or design firm looks different than for a multifamily owner or operator. A strong reputation and meaningful marketing material can be the difference between winning or losing out on a potential project. Sarah Wortman, marketing director, MG2, is an expert in ensuring that her company brings all the materials necessary, plus more, to the table. Wortman has been in her...

In certain markets across the nation, rental rates have been hurt due to a strong wave of supply deliveries. And yet, the U.S. still faces a severe housing shortage partnered with affordability issues. In this episode of Quarterly with NMHC, Caitlin Sugrue Walter, vice president of research, and Bernard Fulton, vice president for housing policy and regulation, join Multi-Housing News Senior Associ...

As today's residents seek both luxury and a true sense of community, property managers are increasingly turning to on-site apartment coordinators to create cohesive environments. In this episode, Daniel Ebner, president, and Tara Griffin, director of apartment life at Knightvest Residential join me to explore the unique impact of these coordinators who prioritize building authentic connections and...

In this Mission Success: Women in Multifamily podcast episode, Jewell Walton, VP of public partnerships with Evergreen Real Estate Group, talks to Multi-Housing News Senior Editor Laura Calugar about her 20-year career, how she learned to deal with stigma surrounding affordable housing and where opportunities lie in the sector. Tune in now!

From a marketing standpoint, Towne Properties relies on a “source of truth.” What is it? Their CRM. In this Top Marketers podcast, Anne Baum, director of marketing with Towne Properties, talks about what it was like to first identify a source of truth, then clean the data in it and then deploy it for the greater good of the company. Of course, there were some challenges. One of them? Identifying a...

As one of the largest developers and operators of student housing across the US, Landmark Properties has built a reputation for delivering high-quality, innovative communities tailored to students' needs. But when it comes to student housing, it’s also important to know how to navigate risks while still capitalizing on the sector’s strong fundamentals . Despite ongoing challenges in the market...

Eight years ago, Caroline Kovac had an “aha moment” and decided to follow her passion for design. She founded Design Identity Group, a firm that recently completed its 90th design project.   In this Mission Success: Women in Multifamily podcast episode with Multi-Housing News Senior Editor Laura Calugar, she reflects upon her professional journey and the mentors who supported her. Today, those sam...

Housing providers have learned to adapt to the rapidly changing policy landscape, but the most recent idea of limiting rent hikes to 5 percent across the country has left many National Apartment Association members discouraged. Nicole Upano, assistant vice president in the organization’s Housing Policy & Regulatory Affairs department, assessed that, were it to pass Congress, the White House’s...

A multifamily community with a pool and a gym is one thing (and it’s great). But a property with a partnership with the most recent World Series winner? That’s another. In this Top Marketers podcast, Jordana Rothberg, associate editor, Multi-Housing News , is joined by Nicholle Soendker, director of residential marketing, Cordish Living. Together, they talk about Cordish Living’s partnerships that...