The LeanScale Podcast with Anthony Enrico

What if the secret to scaling RevOps isn’t hiring more—but building smarter? In this episode, Steve Dinner Discuesses Why Structure (Not Headcount) Builds Great RevOps | LeanScales x Steve Dinner (Owner.com)What if the secret to scaling RevOps isn’t hiring more—but building smarter? In this episode, Steve Dinner, VP of Revenue Operations at Owner.com, shares how his team runs a high-impact GTM eng...

What if your Slack channel could handle your customer support tickets, triage issues, and even generate documentation—all without lifting a finger? In this episode, we sit down with Tony Tom, Founder and CEO of Orca, to dive deep into how Orca is flipping the script on B2B customer support. Tony reveals how Orca uses an account-first model, integrates seamlessly with Slack, and leverages AI not ju...

How do you scale go-to-market (GTM) strategy in the AI era—without burning cash or your brand? In this episode, we sit down with Lloyed Lobo—cofounder of Boast and Traction—to unpack what modern startups need to know about building a lean, effective GTM machine.🔍 What you’ll learn: • Why AI is making GTM harder, not easier—and how to stand out • The biggest GTM mistake founders make in their firs...

Highlights🩺 RevOps is like a general physician diagnosing business problems by treating root causes, not just symptoms.🔍 Empathetic listening and stakeholder engagement are essential for uncovering nuanced issues.📊 Data validation and collaboration with cross-functional teams help triangulate problems precisely.🤖 Automation and AI increasingly optimize workflows, improve data hygiene, and prev...

🎯 The Power of No: Doing Less to Achieve More | LeanScalesAs RevOps pros, we’re wired to fix, build, and optimize everything—but what if the real power lies in doing less? In this episode, James Kase, Head of Revenue Operations at Healthier, breaks down how saying “no” more often leads to faster outcomes, clearer priorities, and better alignment.💡 From battling context-switching chaos to setting...

🔧 How to Build a Career in RevOps | Navigating Growth, Change & Soft Skills that Set You ApartIn this episode, we dive deep into what it really takes to thrive in Revenue Operations (RevOps)—from scaling solutions to mastering soft skills that make you instantly trusted in high-stakes roles.🎙️ Our guest shares how they transitioned into a new RevOps role, what it’s like to join a company duri...

🎯 What Happens When a GTM Leader Embraces Chaos & Continuous Improvement | LeanScaleIn this episode, we sit down with Stephanie Ucko, a go-to-market powerhouse and VP of Revenue Operations at Intellum, to talk about how embracing ambiguity, leaning into chaos, and obsessing over process iteration can actually be your secret weapons in RevOps.💡 From her days as an operator-turned-strategist t...

What separates elite sales teams from the rest? They ruthlessly qualify leads, eliminate “phantom pipeline,” and rely on clean, consistent data—not just gut instinct. In this episode, we sit down with Guy Rubin from Epster to unpack why 30% of deals should be disqualified at discovery, how poor data hygiene cripples your AI tools, and why your Salesforce data is probably lying to you.🚨 Key insigh...

In this insightful conversation, we sit down with Mario Paganini, SVP of Marketing at Overjet, to discuss his fascinating journey from a financial analyst intern to a top-tier marketing leader driving brand transformations in some of the most innovative companies. 🎯Mario shares how he got his start in marketing with no formal plan, optimizing his earning potential while navigating the complexitie...

🎯 How Poker Strategy & Estimated Value Can Transform Your RevOps Decisions | LeanScalesIn a world overflowing with data, how do you make smarter, faster, and more effective decisions in RevOps? In this episode, we explore how game theory, expected value, and the mindset of professional poker players can revolutionize the way you approach Revenue Operations.💡 Inspired by Annie Duke’s Thinking...

🔥 Has AI Killed Servant Leadership? | Michael Preuss on Leading in the AI EraIn this episode, we’re joined by Michael Preuss, VP of Marketing at VRIFY, for a candid and thought-provoking conversation about the evolving role of leadership in the age of AI.As startups chase efficiency and optimize revenue per FTE, traditional leadership models like servant leadership are being challenged. Michael a...

🎯 Sales Success Is NOT a Silver Bullet: Master the Puzzle Pieces with David WeissWhat does it really take to be a top-performing seller in today’s ultra-competitive market? In this episode, David Weiss, CRO at The Sales Collective, returns to unpack the real skills behind sales mastery. Forget chasing the next trendy sales methodology—David dives into the fundamentals that actually move the needl...

🔥 In this episode, we dive deep into the next evolution of go-to-market strategy with Michael from Ocean.io. Discover how vector-based targeting, enriched data, and microtargeting are reshaping RevOps and the entire sales landscape. 💡📊Michael shares how Ocean is helping teams cut through the noise by identifying the real decision-makers—not just by title, but by contextual relevance across comp...

🚀 Curious about how to break into Customer Success Operations and thrive in the chaos of scale-ups and SaaS? In this episode, Adrian shares his non-traditional journey into CS Ops and the key skills that helped him succeed—like staying curious, diving into data, collaborating across teams, and never being afraid to ask why. We also dive into his current work at Findem, an AI-driven talent acquisi...

ORIGIN PROMO CODES: https://app.useorigin.com/sign-up?pul... […]anscale&pulse_ct=prats&utm_content=prats&promocode=leanscale Use code: LEANSCALE - 🚀 From Slack to Startups: Building RevOps from the Ground Up w/ Pratz @ Origin 💼📈In this episode of the Lean Scale podcast, we sit down with Pratz, Head of Revenue Strategy & Operations at Origin, to talk all things RevOps, career piv...

What do venture capitalists really look for when investing in startups? 🤔In this episode, I sit down with Sophie Buonasissi investor at GTM Fund, who brings a unique background at the intersection of marketing, growth, and venture capital. Sophie works hands-on with portfolio companies to help them scale and win in the highly competitive B2B SaaS market. We dive deep into: • ✅ The “Surfer, Wave,...

VISIT LUSTER AI - https://www.luster.ai/?utm_source=You... Christina Brady on Luster: Ending the Sales Team Tumble CycleAfter 18 years in GTM roles and training over 30,000 professionals, Christina Brady knew there had to be a better way. The result? Luster — a predictive platform built to stop sales teams from making the same mistakes twice. In this episode and product demo, Christina shares how...

AI is changing sales — but not always for the better. In this episode, LeanScale’s Anthony Enrico sits down with Mustafa Saeed, CEO and co-founder of Luella.ai, to discuss the hidden risks of AI and automation in go-to-market (GTM) strategy — and why spam filters, compliance, and brand reputation are under more threat than ever.🚨 From email deliverability nightmares to rogue AISDRs leaking creden...

Founder/CEO of Moxie: Don't just build software, solve a problem.

Bernardo, Cameron, and I discuss the implications the acquisition of Groove by Clari has on the overall sales and marketing tech stack ecosystem. Specifically, how RevOps teams should be viewing their current tech stack and planning for the future. We can all agree that further consolidation is inevitable, but for those responsible for designing the most efficient and effective tech stacks possibl...

Uncover Partnership Metrics

How I Measured Success for Three RevOps Teams

Metics I Used to Manage $50M in Customer Revenue

Our Fastest Growing Customers are Measuring These 3 Marketing Metrics 

Bernardo and Anthony discuss the top 3 sales metrics you need to measure for your business