The Leadline

#09 - More than 14 years ago, Dani Conway (Nutrition the Natural Way) was 65 pounds overweight, working long hours at a full-time corporate job, and juggling various yo-yo diets. As she attempted to find a resolution for ongoing gut and digestive issues, doctors reported her bloodwork to be normal, and yet she continued to be plagued with crazy symptoms that no one seemed to have answers for.  Aft...

#08 - Have you been aimlessly sending your products out to equestrian influencers with the hope that offering up a few freebies will help your brand will go viral? STOP RIGHT NOW and listen to this episode before you send out your next shipment! Meet Robyn Volkening of V Strategy, an expert on all brand development and sponsorship. After getting a master's degree in Integrated Marketing at th...

#07 - YouTube, TikTok, Facebook Live...video marketing is a big deal right now, and it's not going away any time soon! Meet Lisa Goodwin of The Budget Equestrian, serial DIY'er and rising YouTube personality. Lisa's debut in the YouTube space began in 2014 when she was searching for ways to save money on horse jumps by building them at home. As she pursued options that didn't i...

#06 - Working a full-time job while trying to run a business on the side can be quite the undertaking for even the most motivated entrepreneur.  In this episode, we talk with guest Leah Kaufmann of Dapplebay who shares her story of how she put her dream on hold to the point of selling her business and how she later bought it back to return stronger than ever.  You'll hear:  Why Leah sold her...

#05 - Have you been aimlessly throwing money at advertising with the hopes that it will attract droves of paying customers to your business? Sadly, most advertising efforts result in disappointment. Why?! Tune in as Denise Alvarez ( Stormlily Marketing ) shares 3 questions to ask yourself as a business owner before you open up your wallet and sign that next ad contract. Stop wasting your hard-earn...

#04 - Guest Heather Wallace wears many hats, including Certified Equine Sports Massage Therapist (ESMT), Certified Canine Sports Massage Therapist (CCMT), Certified Equine Ergonomist, and Aromatherapist. She has also written on natural health and wellness for horses and dogs for a variety of publications including Horse Illustrated, Good Dog Magazine, Holistic Horse Magazine, and Equine Info Excha...

#03 - Lisamarie Johnston of Full Stride Solutions started building websites as young as age 13, but it wasn't until years later - when pursuing a dream to work from home to be with her dog more often - that she finally decided to convert her side hobby into her primary source of income. In this episode, Lisamarie talks about why building your own website is easier than ever for the DIY entrep...

#02 - Alyssa Mathews of DiscoverTheHorse shares how she has organically grown her Facebook following to over 40,000 fans since the launch of her brand in 2017 - without the use of paid Facebook advertising! You'll also learn: Why you should upload videos directly to Facebook What to do when you get stuck with your content Best practices for planning ahead For the full show notes and links to...

#01 - In this introductory episode, host Mandee Flanders shares 3 things horse business owners can implement right away to make sure they're on the path to success. Connect with The Leadline: + Website + Instagram + Facebook For the complete show notes, visit theleadlinepodcast.com/episode1 . Support the show

Being a business owner is a big responsibility, but you don't need to figure it all out on your own. The Leadline teaches horse business owners the best productivity skills, marketing strategies, money tips, and more through interviews with the smartest and most innovative entrepreneurs in the equine industry. Join our free Facebook community of horse business owners at http://www.theleadline...