The Leadline

#34 - Christa Myers is an equestrian bookkeeper and financial coach who is hell-bent on debunking the all-too-common belief that there's no money in horses.  In this episode, you'll hear tips about:  The proper amount you should be paying yourself out of your business Bank account structures / why they're important Various bookkeeping software to try (especially if you don't en...

#33 - April Schiel (Founder, The Bedding Blocker ) is a night shift medic, animal control officer, and barn owner who had one major issue in her barn that she just couldn't solve. Determined to find a solution,  April shares how she poured that frustrated energy into developing the Bedding Blocker, the ultimate shavings guard that installs on your stall door threshold. Website: beddingblocker...

#032 - U.S. Army veteran wife and award-winning equine photographer Samantha Dawn Ebeling shares how she was determined to never give up on her dreams despite a troubling upbringing and the tragic loss of a loved one. NOTE: This episode includes mention of suicide/death. If you or someone you know is struggling, please visit suicidepreventionlifeline.org for help today. CONNECT WITH SAMANTHA -   W...

#031 - If you have a smartphone, you’re probably using a variety of mobile apps on a daily basis.  We use apps like Facebook, email, text messaging, music and so much more - there's an app out there for virtually everything!  Meet India Wilkinson, an everyday equestrian and horse owner whose business concept began with a dream to create a better place to buy and sell horses online. India take...

#30 - Warwick Schiller began sharing his horse training videos online more than 10 years ago with just one goal in mind: to help more people and their horses.  Nearly 25 million YouTube views later, Warwick is admittedly what he calls an "accidental entrepreneur" - someone who had no plan, yet found unexpected success along the way. Today, he is a world-renowned trainer and clinician who...

#29 - Kate Neligan was living what she thought to be her best life in corporate America as she chased a dream of becoming a Hollywood movie mogul for more than 10 years.   Today, Kate has left the city life behind and now serves the equestrian industry as an Equine Partnered Life and Career Coach. She joins The Leadline to talk about how her words, thoughts, and manifestation played a huge role in...

#28 - Lela Reynolds is the powerhouse behind Cavaliere Couture, a line of athletically inspired equestrian wear for the stylish rider that strongly advocates for body positivity, self-care, and mental health. In this episode, Lela shares the story of how wearing her yoga pants to the barn one day inspired her to create a line of riding tights to help riders be more comfortable in the saddle.  She...

#27 - Everybody and their brother started a podcast during the big stay-at-home boom we all know as 2020. With the podcasting space becoming so saturated, is there still room for aspiring equestrian hosts? Glenn Hebert of Horse Radio Network says there is, but it's more work than you might think. Before you sit down behind the mic, tune in to hear Glenn share:  How to know if podcasting is ri...

#26 - Are you spending too much time on mundane tasks in your business? It’s easy to get comfortable doing what you’ve always done, especially when it’s worked well in the past. Could it be time to update your processes for the sake of your customers and your bank account? In this episode, Lindsey Ardmore ( The Automated Vet) joins the show to talk about how horse business owners and equine profes...

#25 - In September of 2021, I attended the American Horse Publications conference for equine media and business professionals. I posted updates about my experience on social media and discovered that many of The Leadline listeners and community members had questions about the AHP conference and membership opportunities.  In this episode, you'll hear about:  The annual AHP conference Membershi...

#24 - Sally Batton served as the Director of Riding and Varsity Equestrian Head Coach at Dartmouth College in Hanover, NH for over 30 years. During this time, she was named the American Riding Instructor's Association 2008 Instructor of the Year, awarded the 2013 Intercollegiate Horse Shows Association (IHSA) Lifetime Achievement Award, and was also inducted into the 2020 IHSA Hall of Fame. T...

#23 - Have you ever shared an idea or a dream with someone only to be shot down or made to feel as though it didn’t matter? Carly Kade, author of the In the Reins book series and host of the Equestrian Author Spotlight podcast, was working a full-time corporate position when she began to pen the very first novel in her 4-book series. As the initial chapters began to come to life, so did Carly&apos...

#22 - Named one of the top 50 wedding photographers in the US in 2014, Minnesota-native Shelley Paulson was traveling for work when she experienced a seemingly minor accident at a rental car center that would change her life forever. When she returned home, Shelley knew something was seriously wrong when stifling headaches began to impact her ability to get around with a camera. Further tests conf...

#021 - Jamie Samples of Yellow Barn Media has been hustling as a business owner for the past 15 years. Despite her drive and passion, there was one goal she always seemed to miss year after year: earning a 6-figure salary. Like many entrepreneurs, Jamie believed that doing everything herself was the key to saving loads of money and achieving success. She chased all of the things that everyone says...

#020 - Being a business owner can be a lonely place. What do you do when you find relationships dwindling because your friends or family can't relate to the commitment and dedication you have towards building your future? In this Friendsgiving special, The Leadline welcomes Abriana Johnson (Black Unicorn Creative), Megan Campbell (M Campbell VA Services), and Heather Wallace (The Timid Rider)...

#019 - Tara Moore is the CEO and creative director for Farm and Fir Co., a photography, branding, and web design agency that serves equestrian small business owners. In 2016, Tara said farewell to city life and her corporate PR job to follow her passion of working in the horse industry. Today, she manages a growing team of five and serves clients who have been featured in equestrian media publicat...

#18 - You've likely attended - or at the very least, heard of - the massive equestrian event called Equine Affaire, a 4-day exposition that occurs in Massachusetts and Ohio each year.  We attend these conferences and trade shows from year to year, but have you ever had the opportunity to take a true behind-the-scenes look into the process and the people who are producing such a large-scale ev...

#17 - Brittney Chambers ( Brittney Chambers Horsemanship and CBC Therapeutic Riding Academy) first opened her riding lesson program in 2015 with only one client and one horse.  Today, she serves over 100 lesson clients with more than 30 on a waiting list - an accomplishment she never could have foreseen back in the days when her car trunk was serving as her mobile tack room.  Given her amount of s...

#16 - Have you ever found yourself feeling overwhelmed by the smallest of tasks in your job or business? You may be experiencing burnout. Burnout is a state of emotional, physical, and mental exhaustion caused by excessive and prolonged stress. It occurs when you feel overwhelmed, emotionally drained, and unable to meet constant demands. As the stress continues, you begin to lose the interest and...

#15 - You’ve probably heard the saying, If you build it, they will come. But what if you build something that you believe to be absolutely incredible and nothing happens? Florida native and Babson College alumnus Nick Bourdon launched three other business models prior to landing on his final product: an email-based horse matching service called Artemis Horse Match .  In this episode, Nick shares w...

#14 - Mike Kim is the author of the Wall Street Journal best-selling book, You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business . Mike joins The Leadline Podcast to tell the story of how he went from the music director of a church in CT to helping business owners and entrepreneurs re-think their marketing and person...

#13 - Chanel Rhodes is a self-described "artsy-fartsy" equestrian entrepreneur who loves putting her crafty juices to good use!  During a video shoot with her fiancé in 2019, Chanel concocted a colorful hairpiece for her mare, Lady, to wear in her mane to give her an extra pop of color. The concept was quick to gain popularity amongst Chanel's friends and family, who encouraged her...

#12 - Bookkeeping is a skill that every small business owner should have in their entrepreneurial arsenal, whether handled internally or outsourced to a professional. Don't just ignore your books and hope for the best! (Hint: It won't work out for the best...) Sharnette Atkinson of Hillcrest Bookkeeping Solutions joins us to share why bookkeeping is an often-overlooked necessity in many...

#11 - In 2016, equestrian and adult amateur Tara Swersie was a busy working professional who was overwhelmed by the amount of time it was taking her to track and manually fill out the paperwork required to compete in local horse shows. Determined to find a solution, she set out to create what is now known as Strider , the #1 equestrian event platform for people to find, book, and pay for top eques...

#10 - Understanding your revenue is an imperative part of running and growing a successful horse business. This leads to the question: do you know how much money your business actually makes, or have you just been "winging" it?  Join guest and business strategist Kelly Giordano as she talks about how equine entrepreneurs can take steps to better understand revenue and how to project thei...