The Leadline

#58 - If you're feeling overwhelmed and frustrated because you can't find the right assistant for your equestrian small business, you are not alone!  In this episode, Tista Wicklow ( The Equestrian Assistant ) will help you: Delve into the immense value that delegation brings to the table  Learn how to find an assistant who complements and enhances your team Better understand Standard Op...

#59 - A health and wellness devotee from his formative years, Ifa Simmonds’s passion for fitness along with an interest in equestrianism was ignited in a small fitness studio in New Jersey. This passion propelled him to create the Equestrian Fitness Academy, an innovative online digital platform dedicated to meeting the fitness needs of riders.  CONNECT WITH IFA SIMMONDS: + Website + Instagram + F...

#57 - In today's dynamic digital landscape, video has emerged as the ultimate gateway to brand discovery. As millions immerse themselves in the realm of TikTok, Instagram, and YouTube, new favorite brands are born, capturing the hearts of eager consumers.  Are you ready to harness this transformative power and skyrocket your equine business to unparalleled heights? Meet Jarred Goeckeler, the...

#56 - Have you been struggling to grow your email list? Meet Liz Wilcox, The Fresh Princess of Email Marketing! Liz is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships and make real money with emails. She’s best known for selling a blog, turning a $9 offer into multiple six-figures (without ads), and helping you untangle the email “knot” with pop c...

#55 - Åsa Hoffmann (The R.E.A.L. Equestrian) is a licensed psychotherapist with a wealth of experience in holistic performance psychology. She has dedicated her career to helping individuals, including equestrian athletes and entrepreneurs, to overcome limiting beliefs and achieve their full potential. Åsa's unique approach to therapy blends her expertise in mental health with her passion for...

#54 - Mary Campbell is an equestrian entrepreneur and founder of Mare Modern Goods, a company that specializes in equestrian-inspired apparel, accessories, and lifestyle products. Passionate about making the horse world more inclusive and authentic, Mary has developed her brand with a focus on relatable and genuine messaging. Mare Modern Goods aims to break down barriers in the equestrian communit...

#53 - A great way to grow your network and build new connections is to attend a trade show. In this episode, Rob and Lane of The Slow Pitch Podcast join for a roundtable-style discussion to review the benefits of attending a trade show specifically for networking purposes. We’ll break it all down into 3 basic steps for you: what to do to pre-event, during the event while you're on-site, and h...

#52 - Emily Johnson, a British equestrian oil painter, is the official artist in residency at the Cheltenham Racecourse in the UK. In this episode, Emily shares with us the difficulties of securing an art residency and how she pursued her dream by thinking outside of the box. Emily talks about her unique approach in pitching her idea to Cheltenham Racecourse, sharing valuable insights on how to be...

#51 - Join host Mandee Flanders and guest Kerri McGregor as they dive deep into the uses of ChatGPT for equestrian entrepreneurs! Discover how ChatGPT can help you write engaging and informative blog posts, social media posts, titles, and much more. This cutting-edge AI technology is helping horse business owners like you stay ahead of the curve and grow their businesses in new and exciting ways....

#50 - Anne Dolin (The Infused Equestrian) shares her personal journey of doing it scared; how she's learned to overcome self-doubt while growing her brand of therapeutic, toxin-free equine grooming and equestrian products. In this episode, Anne dives into strategies for pushing past fear, building resilience, and embracing risk-taking as an entrepreneur.  Connect with The Infused Equestrian:...

#49 - A business partnership can often be compared to a marriage. From joint decision-making, to sharing finances, to finding ways to compromise during a disagreement, a business partnership isn't for everyone. If you're thinking about going into business with a partner, you'd best be prepared to spend a LOT of time with one another. Redingote Equestrian co-owners Connie DeMaio and...

#48 - Thinking about buying a horse business? It might be easier than you realize. Iron Horse Animal Health Products is an equine and livestock supplements company that offers quality nutritional products for equines and other four-legged friends. Originally founded in 1967 by Vietnam War vet and veterinarian, Dr. David Swaney, Sierra Seidner and her husband Ben purchased the equine health brand i...

#47 - Have you ever wondered what it’s like to drive the Bootmobile for L.L.Bean? In this episode, Mandee is going to share her experience going on a four-month-long tour with L.L.Bean along the East Coast. She’ll give an inside look at the job, share about what it took to temporarily step away from her business, and the lessons she learned along the way that every business owner needs to know!  S...

#46 - TikTok is one of the hottest social media platforms available. But should you be using it for your business and if so, how do you make it work to your advantage? Tamie Old, a TikTok coach and founder of The House of Gentry fashion boutique, joins us to talk about why she believes that if you aren’t using TikTok to grow your business, you’re missing out. Having hit 100,000 followers, Tamie kn...

#45 - Melanie Walton created Zero Proof Horse Treats by combining two of her great loves - cocktails, and horses! Her cocktail-themed horse treats are made with distillers' grains from local Kentucky distilleries, are completely alcohol-free, and are made from high-quality ingredients you can trust.  Melanie joins the show to talk about what inspired her to start this one-of-a-kind product, a...

#44 - Michael and Kelsey Gascon are two outstanding equine professionals that also make one amazing power couple. Together, they’ve meshed both of their careers and now manage multiple streams of revenue at Gascon Horsemanship , including clinics, retreats, internships, and more! In this episode, Michael and Kelsey share what it’s like combining two worlds of the equine industry into one envelopin...

#43 - Diana Bezdedeanu is a twenty-year-old equine professional from Massachusetts and the owner of Horses Offering People Education . She also happens to be the youngest certified equine facilitated practitioner through The Herd Institute. In this episode, Diana shares what it’s been like to start her business at such a young age and how she’s handled questioning from others who were skeptical, a...

#42 - Looking to boost your income with a side hustle? Ashley Peterson , Gwyn Roberts , Madison Tillman , and Sally Batton share how they've pursued their own version of a side hustle, doing what they enjoy to make a living. Learn how each got started in their business, the startup costs incurred, and what the expected pay rate might be. If you’ve been looking for ways to boost your bank acco...

#41 - Businesses aren’t just about making sales, they can also be about creating a legacy that lives on for years to come - even when you’re gone.  Siblings Angela Jennings & Bobby Williams share the story of their mom’s company, Guaranteed Horse Products , and what it’s been like continuing the family business she left behind in January 2021.  We’ll chat about family legacy, inheriting a fami...

#40 - They always say if you do what you love, it won’t feel like work. Cathy Woods is an experienced yoga teacher and life skills retreat leader, who definitely knows a thing or two about monetizing your passion. In this episode, she shares her insights on the many ways she’s been able to grow Cathy Woods Yoga and why she believes that running a business isn’t just about hard work, but also heart...

#39 - Is social media enough when it comes to promoting your brand online? Lindsey Rains of Hoof Print Marketing believes that blogging is one of the best things you can do to boost overall visibility and gain more traffic to your website. Lindsey shares her top tips for equine businesses who aren't sure where to begin, as well as how to start a blog for the sole purpose of blogging for money...

#38 - Mastermind groups are a great way to help people achieve their goals and create a fulfilling, successful, and happy life. Karyn Greenstreet of The Success Alliance shares her top tips for those seeking to join a mastermind group, as well as advice for entrepreneurs who would like to launch and facilitate their own mastermind.  FACEBOOK: /MastermindGroup CREATE YOUR OWN MASTERMIND: Free 3-Par...

#37 - Marissa Schaefer is an animal bodyworker and founder of EquiPro Connect . After years of struggling to streamline her bodywork business, Marissa knew it was time to create a solution and followed her gut instincts. Tune in to hear Marissa's story of ultimate sacrifice and how her true determination and grit have led her to help other equine service providers find a better way to manage...

#36 - Countless horse trainers struggle with time and money, working 50-70+ hours every week with nothing to show for it at the end of the day. Business mentor and founder of the Professional Horseman's School, Colton Woods, shares his top tips to help trainers become more profitable, avoid burnout, and achieve the life of freedom they deserve. Visit our show notes below for the links mention...

#35 - Starting a new horse business? Mandee shares 5 important steps that every equestrian entrepreneur should follow before settling on their final company name. Connect with The Leadline: + Website + Instagram + Facebook For the complete show notes, visit theleadlinepodcast.com/35 . ------------- This episode is brought to you by GGT Footing, world-class footing blends for every arena and discip...